The 10 Minute Dental Marketing Podcast
The 10-Minute Dental Marketing Podcast delivers brief but powerful and actionable marketing tips and strategies to help you grow your practice and take it to new heights. Visit our website at https://titanwebagency.com to learn how to get more new patients using the power of the internet.
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Episodes
Friday Oct 09, 2015
Friday Oct 09, 2015
In this episode, Tyson talks about social media and how a doctor can use it to get more patients.
What was discussed?
• The quote for the day is: "Whatever the mind of man can conceive and believe, it can achieve." — Napoleon Hill• #1: Connect. Create a page and promote it. Make sure that people know about that page.• #2: Create a schedule and then follow it. A social media schedule will help you know exactly what you're going to be posting about. Spend an hour at the beginning of the month and create potential status updates that you're going to use, including images, links, etc.• #3: Engage. Create content and interact. Make sure you reply to questions as soon as possible, be available.• #4: Go above and beyond with your content creation. This will separate you from the others. You create something really awesome and post it to your wall and people talk about it.• #5: Don't go dark, stay active. You don't have to be the most social person out there, but don't throw your hands in the air and give up.• #6: Use social media as a place to provide value, not to promote. Nobody likes social media platforms that only give out offers, without providing solutions.• #7: When you promote something, make it an amazingly awesome value. If you make an offer, make it extremely attractive.
Connect With Us:
·Follow us on Twitter: @titanwebagency
·And on Facebook: Titan Web Agency Facebook Page
·Subscribe in iTunes
Friday Oct 02, 2015
Friday Oct 02, 2015
In this episode, Tyson talks about call tracking and how you can find out how many calls you are getting from the internet.
What was discussed?
·The quote for the day is: “Life is 10% what happens to you and 90% how you react to it.” -Charles R. Swindoll.·Information details should be consistent through all listings.·Call tracking provides a data of how many people comes to your site through organic listings.·Google Insights tells you a lot of data about your website.CallRailCallFire
Connect With Us:
·Follow us on Twitter: @titanwebagency
·And on Facebook: Titan Web Agency Facebook Page
·Subscribe in iTunes
Friday Sep 25, 2015
Friday Sep 25, 2015
In this episode, Tyson talks about the 9 online marketing definitions you should know.
What was discussed?
• The quote for the day is: “Perfection is not attainable, but if we chase perfection we can catch excellence.” -Vince Lombardi.• 9 online marketing definitions you should know:o Search Engine Marketingo Inbound marketingo Content Marketingo Social Media Marketingo Email Marketingo Brand Marketingo Search Engine Optimizationso Local SEOo Link Building• SEM is a catch all for your marketing efforts online.• Inbound marketing is more low key: content and blog posts.• Content should be interesting and not come off as promotional.• SMM is marketed by sharing interesting updates on Linked In, Twitter, Facebook, etc. Provide value. • Email marketing is an easy-to-miss way to maintain established relationships.• Brand Marketing means getting your name out in the world: logos, slogans, core values. • SEO means making your website more relevant to the search engines: content creation and promotion. • Local SEO focuses on getting your practice to show up in local listings and locations.• Link building is sending your links to other websites so you can attract more potential clients.Connect With Us:
·Follow us on Twitter: @titanwebagency
·And on Facebook: Titan Web Agency Facebook Page
·Subscribe in iTunes
Friday Sep 18, 2015
Friday Sep 18, 2015
In this episode, Tyson talks about the reasons why cheap SEO does not work. Great episode for dentists to listen to as they are often bombarded with SEO pitches.
What was discussed?
·The quote for the day is: “Whether you think you can, or you think you can't, you're right.” -Henry Ford.
Why Cheap SEO doesn't work:
o No real set strategyo One size fits all solutions don’t worko Keyword research is not doneo Creating high quality content isn’t cheapo Not enough time for proper work·Assurance that you will get on top is usually not true.·Every marketing campaign should be different because each practice is unique.·It takes skill and time and research to do proper keyword research, something that cheap SEO companies don’t do.·High quality content costs more. Cheap is a red flag for and could cause issues down the road.·Black hat (Against Google Guidelines) techniques should never be used.Connect With Us:
·Follow us on Twitter: @titanwebagency
·And on Facebook: Titan Web Agency Facebook Page
·Subscribe in iTunes
Friday Sep 11, 2015
Friday Sep 11, 2015
In this episode, Tyson talks about the different SEO problems that dentists and other healthcare professionals encounter.
What was discussed?
·The quote for the day is: "In order to succeed, we must first believe that we can.”
Typical SEO problems:
o You violate Google Guidelines.o You don’t create good content.o You don’t promote the content.o Your website structure stinks.o Your website is not mobile optimized.· Don’t violate Google guidelines to temporarily boost your search rankings.· Use keywords appropriately. Don’t keyword stuff.· Create content with blog posts, videos, podcasts, etc.· Don’t forget to promote your content through social media, guest blogging, etc.· Create a site map to help search engines understand your site better.· Make sure your website is mobile friendly.
Connect With Us:
·Follow us on Twitter: @titanwebagency
·And on Facebook: Titan Web Agency Facebook Page
·Subscribe in iTunes
Friday Sep 04, 2015
Friday Sep 04, 2015
Using your website to position yourself as an authority in your field will give you a big advantage over your competition. In this episode, Tyson talks about the 5 different ways to make your website more visible.
What was discussed?
The quote for the day is: "Don't watch the clock; do what it does. Keep going.” -Sam Levenson.
5 ways to get more visibility on your website:
o Speed up your website.o Use Google Pagespeed Insights or Pingdom.com to check your website speed.o Compressing images can also speed up your website.o Update content regularly.o Use your blog as a tool to update your website.o Use search engine friendly URLs.o Use a Sitemap (the map of your website that tells the search engines what is on different pages).o Be sure that your website is responsive.o Websites should be optimized on different platforms.o Test to see if your website is mobile friendly
Connect With Us:
·Follow us on Twitter: @titanwebagency
·And on Facebook: Titan Web Agency Facebook Page
·Subscribe in iTunes
Friday Aug 28, 2015
Friday Aug 28, 2015
The more visitors on your blog, the more chance you have of increasing your number of patients. In this episode, Tyson talks about the different ways you can get more visitors to your blog.
What was discussed?
* Quote for the day is: "We may encounter many defeats but we must not be defeated.” -Maya Angelou.
Ways to get more visitors:
o Be proactive.
* Take control. Go out and find people to visit and promote your blog.
o Promote yourself.
* Don’t be shy. Promote yourself and your business.
o Utilize social media.
* Utilize social media for promotions.
o Make it easy for people to share.
* Have an easy, one-click, share button on your website.
o Add a link to your blog and emails as your signature.
o Tweet your blog posts.
* Tweet often and regularly.
o Focus on keywords.
* Repeat keywords in a natural way.
o Offer more than just text.
* Use a variety of different medias such as infographics and videos.
Connect With Us:
·Follow us on Twitter: @titanwebagency
·And on Facebook: Titan Web Agency Facebook Page
·Subscribe in iTunes
Friday Aug 21, 2015
Friday Aug 21, 2015
In this episode, Tyson tells you how to make your good online marketing campaign great.
What was discussed?
* Quote for the day is: "Problems are not stop signs, they are guidelines.” -Robert H. Schuller.
5 ways to take your online marketing to the next level:
o Make your website mobile friendly.
* Almost 50% of website traffic comes from mobile devices, so make sure that your website is compatible.
o Know your target audience.
* Use your website as a medium to speak to your target audience.
o Focus on Social Media.
* Do more than just set up a Facebook page: really focus your social media.
o Focus on your content.
* Create high quality content.
o Make appropriate adjustments.
* Make adjustments as necessary to keep improving: review, run performance tests, and rethink.
Connect With Us:
·Follow us on Twitter: @titanwebagency
·And on Facebook: Titan Web Agency Facebook Page
·Subscribe in iTunes
Friday Aug 14, 2015
Friday Aug 14, 2015
In episode 48, Tyson talks about the ways you can spot and avoid shady dental SEO companies.
What was discussed?
* The quote for the day is: "Start where you are. Use what you have. Do what you can.” -Arthur Ashe.
* Hiring the right company can save you hours of frustration.
Ways to spot a shady SEO company:
o They guarantee first page rankings
* A first page ranking is an impossible guarantee.
o Quantity over quality
* Don’t be swayed by quantity of activity. SEO is not a numbers game.
o 1 tricky ponies
* A company should always use a variety of techniques.
o They are unable to answer your questions.
* The company should always be able to answer your questions.
o They know nothing about SEO.
* Steer clear of companies who do not know SEO at all.
o It sounds too good to be true.
* Thoroughly research the company and their past work.
o Too Cheap
* Too cheap is too good to be true.
Connect With Us:
·Follow us on Twitter: @titanwebagency
·And on Facebook: Titan Web Agency Facebook Page
·Subscribe in iTunes
Friday Aug 07, 2015
Friday Aug 07, 2015
It is crucial to understand where your website traffic is coming from. In this episode, Tyson talks about the 4 kinds of traffic and why it is important to use Website Analytics.
What was discussed?
* Quote for the day is: "Failure will never overtake me if my determination to succeed is strong enough." -Og Mandino
* Website Analytics put simply is: tracking the behavior of your visitors to figure out how they ended up on your site.
4 kinds of traffic:
o Direct traffic
* Direct traffic is the most common and comes from individual people directly accessing your website.
o Paid Traffic
* Paid traffic comes from ads you are running on websites, social media, etc. This can also be considered referral traffic.
o Referral Traffic
* Referral traffic comes from sites on which you are referenced.
o Referral traffic can be increased by guest blogging, but be consistent with your citations. See “The Blogging Doctors” below.
o Organic Traffic
* Organic traffic comes from search engines.
* Google Webmasters, or manually running a report and adding a filter, can reveal how a user found your site.
o Stay Credible
* Submitting your articles to databases can cause them to be labeled as spam.
Google Analytics
Google Webmasters
TheBloggingDoctors
Connect With Us:
·Follow us on Twitter: @titanwebagency
·And on Facebook: Titan Web Agency Facebook Page
·Subscribe in iTunes