Friday Sep 25, 2015

9 Online Marketing Definitions You Should Know

In this episode, Tyson talks about the 9 online marketing definitions you should know.

What was discussed?

•   The quote for the day is: “Perfection is not attainable, but if we chase perfection we can catch excellence.” -Vince Lombardi.

•   9 online marketing definitions you should know:
o   Search Engine Marketing
o   Inbound marketing
o   Content Marketing
o   Social Media Marketing
o   Email Marketing
o   Brand Marketing
o   Search Engine Optimizations
o   Local SEO
o   Link Building

•   SEM is a catch all for your marketing efforts online.
•   Inbound marketing is more low key: content and blog posts.
•   Content should be interesting and not come off as promotional.
•   SMM is marketed by sharing interesting updates on Linked In, Twitter, Facebook, etc. Provide value.
•   Email marketing is an easy-to-miss way to maintain established relationships.
•   Brand Marketing means getting your name out in the world: logos, slogans, core values.
•   SEO means making your website more relevant to the search engines: content creation and promotion.
•   Local SEO focuses on getting your practice to show up in local listings and locations.
•   Link building is sending your links to other websites so you can attract more potential clients.

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