The 10 Minute Dental Marketing Podcast

How to get started with Content Marketing

What was discussed?
Quote of the day: “Big shots are only little shots who keep shooting.” – Christopher Morley Content marketing is marketing your practice through content like blog posts, videos, and more.
Start Blogging
First, head to titanwebagency.com/blogging for some information on how to blog and why it’s so important to blog. We’ll help you figure out how to measure your blog’s traffic, promote it, and generate traffic. Blogging is a fantastic way for you create content and get people to your site. It’s a place on your website where you can write content that’s relevant to your practice. Here are some ways to leverage your blog: • Keyword Research: Determine what people are searching for and how to integrate those keywords into your blog posts. • Custom Graphics: You can create graphics for each blog post or you can create infographics that are unique and shareable. • Share Your Posts: Share your posts on social media and with others in your industry. • Call to Action: Request more information, ask visitors to leave their feedback, comments, and thoughts. Traffic doesn’t happen overnight. It takes consistent writing (at least 1-2 posts a week).
Repurpose Your Content
Take a blog post that you wrote and use it in a different way. Don’t just plagiarize somebody’s post, or use exact, word for word versions of your old posts, publishing them anywhere you can find.. Create a Slideshare or PowerPoint presentation that’s a summary of your blog posts. Maybe you created a beautifully researched white paper with some statistics, turn that into a blog post or even an infographic! Make sure that you are using stuff that will remain relevant and won’t be considered outdated. Common sites to share your infographics on include Pinterest and Scoop.it.
Show Some Personality
You don’t want your content to sound unhuman. Be shocking, controversial, or just share some of your personality! Try expressing a strong opinion, even an unpopular one. Remember that people don’t want to hear from robots. Humanize yourself, your content, and your practice. Don’t be extremely opinionated on political pieces or go on rants, but be sure to show who you are.
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Do Ugly Websites Work Better?

What was discussed?
Quote of the day: “Opportunity does not knock, it presents itself when you beat down the door.” – Kyle Chandler 94% of first impressions are influenced by the design of a site – Research Gate Ask yourself: Is it better to be Fancy or Functional? You can have both but when you start adding a bunch of fancy add-on to your site, you risk the possibility of losing conversions. According to KissMetrics, a website that has even a 1 second delay can lose 7% of conversions or more.
Put User Experience First
Be focused on User Experience above everything else. How easily can someone find what they’re looking for when they come to your site? How clear is the message you’re trying to portray? If someone can find exactly what they need within a second, their chances of getting in contact are much higher. It’s important that that information is presented front and center.
Show Off
Let people know why they should do business with you. What separates you from other practices? Put your value proposition and social proof in an easily seen spot on your site. Social proof can be in the forms of awards you’ve won, recognition received, AAA rating with BBB, and reviews from patients.
Experiment Elsewhere
Your main practice’s website isn’t the place to try new and funky things. Your main website is where you want to have something that you’ve already proven works. Test out new themes, designs, and content on another site that is for experimenting!
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How to Build an Amazing Online Reputation

What was discussed?
Quote of the Day: “I’m not a product of my circumstances. I am a product of my decisions.” – Stephen Covey It is extremely important for a doctor or dentist to have an excellent online reputation, especially in today’s world. According to internet research, 80% of Americans will use the internet and search for health related information. About 80-85% will trust an online review as much as a recommendation of a friend.
Claim Your Profiles
Go to these sites and set up your profiles - Doctor.com, Healthgrades, Yelp, RateMDs, Zocdoc, etc. Make sure you’re on these sites so that you can get reviews! Make sure you have an updated profile and that it’s consistent across all sites. Complete your profiles and make sure that you include images on your profiles so that people can make connections with you. Images are important in building trust, authority, and a good user experience. A complete profile should include contact information, your URL, how long you’ve been in practice, a description, languages, images, and services.
Encourage Feedback
People aren’t just going to leave a review because you’re amazing. You need to specifically ask for feedback from patients. Ask them to leave their comments and a review for you on your websites. Put a review site badge on your site where people can click a link and people can easily leave reviews. Having a Review Portal on your site makes it easier for everyone to locate the places to leave the reviews.
Project a Friendly Image
You want to be approachable, warm, and caring. Ensure that this image is consistent both in person and online. Be sure to train your staff to embody this same caring and friendly image as they are the first face that patients see when visiting your practice.
Properly Manage Reviews
Most businesses aren’t going to get 100% positive reviews. If you’re confronted with a negative review, make sure that you respond positively and professionally to the review. If you can find the person who left the review, contact them personally and resolve the issue. People are more likely to give you a second chance if you personally reach out to them, let them know how important they are, and let them know that you care. (Warning: Be sure to comply with HIPAA policies. Make sure that you do not confirm/deny that someone is in fact a patient.) Follow these steps to successfully navigate a negative review: 1.    Thank the reviewer 2.    Write your response in a human voice 3.    Apologize if necessary 4.    Address the issue 5.    Consider future readers
Train Your Office Staff
A lot of reviews don’t have anything to do with the service you provide. A lot of reviews are about the experience they had with your office. That starts with your front office staff! Make sure that your staff is fully trained and is aware of the importance of your reviews.
Provide Old-Fashioned Care
We have social media and online presences, but it’s the old-fashioned bedside manner and listening skills that dictate a great patient experience. Patients want to feel cared for and respected, and this should be the priority in every interaction. It’s hard to please everyone, but it doesn’t hurt to try to make everybody happy! Be sure to follow us on Twitter @TitanWebAgency to keep up to date on all of our latest news!
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7 Steps for Rebranding Your Practice

What was discussed?
Quote of the Day: “Change your thoughts and you change your world.” – Norman Vincent Peale
1. Assess Your Needs
Do you really need to? If a practice has been in business for quite some time and has a solid reputation with a recognizable name, re-branding might not be the best choice.
2. Understand What It Takes
It will mostly likely cost around $10,000 for a successful rebrand and there are a few questions you should be asking in order to understand how much it’ll cost. Do you need a new website domain? Are you going to have new signage outside of your office? Are you going to need a new logo? All of that adds up. Understand that you’ll need to do all of that plus market your new name as far as local SEO goes. Google, Yelp, Yellowpages and so on will need to be updated with the new business name, logo, and a description explaining the name switch. It’ll take a lot of money and a lot of time to rebrand the business.
3. Have a Vision
Where do you want to be in 5, 10, 20 years? What’s your exit plan for the business? What do you want to portray with your redesign? Who do you want your potential patients to see you as? Ask yourself these questions and ensure that you have a strategic plan put in place to navigate the re-branding.
4. Do Your Research
Think about colors and how they affect people’s emotions, especially when designing your new logo. Research the psychology of colors and how they impact the choices of potential patients. Get a sense of what’s working and what isn’t working. Reach out to patients and others in the industry and get their opinion as well.
5. Rethink Target Customers
Maybe your practice has focused on family practice and you’d like to switch to cosmetic services. Think about that when creating your new brand. You’ll want to come up with a USP (Unique Selling Proposition) – for more information on developing a USP, check out our blog post! Once you’ve created your USP, make sure that your rebrand is in alignment with it.
6. Create a Plan
Build a checklist of all the things that you need to keep track of. The best thing to do in a rebranding is to have a soft launch, initially have your original website domain redirect to the new domain. Put an image that says something to the effect of “Previously Known As” or “Now Known As”. Send out a press release once you’ve completely rebranded. Make sure you go by your plan so that you can strategically implement your rebranding strategy.
7. Communicate Clearly & Consistently
Ensure that the same message is going out across all lines of communication. Make sure that your front office staff is giving out the same information as what’s available online (social media, email, visits, etc.). You want everything to be as clear as possible. If you need assistance in improving your online presence or are feeling overwhelmed, fill out our free Consultation Form and let us know what you need help with. We’ll set up a time where we can talk and we’ll be happy to help you.
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Why You Should Consider Hiring a Marketing Company

What was discussed?
“Remember that not getting what you want is sometimes a wonderful stroke of luck.” – Dalai Lama
Improved User Experience and Copywriting:
Good SEO and good marketing understands that the design of the user experience of your site plays an integral part in your campaign. When you have increased traffic to your site that isn’t turning into actual patients, then you have a problem. Effective marketing companies will have experience in Conversion Rate Optimization and will place an emphasis on that so that your money spent on developing a great website and online presence eventually turns into new patients!
Improvement in on-page SEO:
Your expertise is more than likely in what you do for a living. While you could learn to do all of the things an internet marketing agency does, it’s not necessarily at the front of your mind. When a website is designed by a marketing agency, they’ll focus on making sure that your website can be read well by the search engines (which is called on-page SEO).
Helps you avoid pitfalls:
Any experienced online marketing company has been able to identify what’s most effective and should stay up to date on all of the latest changes from search engines. If you’re not experienced in this area, are unable to keep up to date on all of the latest changes from search engines, and don’t have experience in other industries and online marketing practices, then you’re simply going to miss some of the crucial information that these companies have access to. By hiring a marketing company, you’ll be able to avoid some of those pitfalls.
Let someone else be the expert:
You probably know your specialty and industry extremely well. But ask yourself – how well do you know the conversion rate aspect of marketing? How well do you know on-page SEO? How well do you know web design best practices? User design best practices? Link building, competitive research, blogging, outreach, and best online marketing practices? You might have some experience in many of these areas, but not as much as an experienced internet marketing company should.
Remember that experience and knowledge impact results:
An experienced online marketing company will be able to take what’s worked best for other businesses in the same industry as yours and will be able to apply it to your business. They’ll look at what’s worked in the past and what hasn’t and will be able to craft a campaign that’s meaningful and that works! If you have someone that’s working in the industry day in and day out, then you’ll be able to get better results than if you just went in blindly and attempted to do it all by yourself.
Take advantage of their keyword and industry knowledge:
For example, you may think that you want to rank on search engines for the term “dentist in (your location)”. However, it may be extremely hard for you to rank highly for that keyword since it’s so popular and already has businesses ranking for it who have been there for longer than you have. An experienced internet marketing agency will be able to identify keywords that people search for that apply specifically to your business. They’ll be able to narrow down search results that will lead to actual patients rather than just broad search results that won’t lead to actual patients. For example, they’ll work to get you ranked for search terms that are specific to your practice like “invisalign salt lake city dentist”. Or if you’re in a neighborhood that’s called something specific, they might advise you to create specific pages that will allow you to rank for those searches which are less competitive and will provide better results.
Better Results:
If you’re working with someone that’s keeping up to date with the changes in the industry, search engine updates, marketing best practices, and can use all of that knowledge to help you accomplish the vision that you have for your business – how much better do you think your results are going to be? For example, let’s say that with a marketing agency you get 10 new patients per month and without them you get 5 new patients for month, does that justify what you’re paying them? More than likely, yes! If your average new patient brings in $1000 in revenue which (with 5 new patients) is an extra $5000 per month and you’re paying the company less than that, then it makes sense to hire someone and stay with them so that they can get you the best results. If you’d like to know more about how you can increase traffic to your website so that you can show up higher in the search engines, check out our free SEO Analysis form. Every website has a score and you’ll need to know what yours is! We’ll compare you against your competition, look at your main keywords and see where you rank, look at your social interaction (and that of your competitors), and we’ll look at your backlinks! This report is manually done and manually reviewed and we present all of the information you’ll need in a beautiful PDF report. To pick up the report, head to our Analysis page and we’ll be happy to get started. If you need assistance in improving your online presence or are feeling overwhelmed, fill out our free Consultation Form and let us know what you need help with. We’ll set up a time where we can talk and we’ll be happy to help you.
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Why Doctors Should Use Visual Content to Market Their Services

What was discussed?
Quote of the day: “We can’t help everyone, but everyone can help someone.” – Ronald Reagan
Use Photos:
Place photos of your office and staff on your website. These will help people become more comfortable and trusting of you before they come see you. Before and after photos can showcase some of the work that you do. Including images in your blog posts can improve search rank engine results. Including photos on Facebook will improve your profile as it’ll be recognized as more complete. Using photos in marketing emails, with Facebook ads, and on Instagram will help to build your brand and tell a story within seconds!
Use Video:
Get a YouTube channel and create short videos on an iPhone or Android and post them to your channel. You can create videos of you answering frequent questions that your staff gets, videos of some of your work, videos of your staff and office, or anything that offers insight into your business!
Other Visual Content:
Some other kinds of visual content would include Infographics. Infographics tell a story using statistics and numbers and they’re usually a really nice way to get across bits of information. You can also use animated GIFs, comics, and memes which you can make shareable on social media.
Things to Avoid Using Directly on Your Website:
Avoid including every single one of the items listed above on your business’ website. You’ll want to share things like Infographics and GIFs or memes on social media. Including all of the above directly on your site will lead to slow load times and a bad user experience. Be sure to avoid using Flash on your website – it’s older technology and it’s not very friendly to the search engines!If you’d like to know more about how you can increase traffic to your website so that you can show up higher in the search engines, check out our free SEO Analysis form. Every website has a score, and you’ll need to know what yours is! We’ll compare you against your competition, look at your main keywords and see where you rank, look at your social interaction (and that of your competitors), and we’ll look at your backlinks!This report is manually done and manually reviewed and we present all of the information you’ll need in a beautiful PDF report. To pick up the report, head to our Analysis page and we’ll be happy to get started.If you need assistance in improving your online presence or are feeling overwhelmed, fill out our free Consultation Form and let us know what you need help with. We’ll set up a time where we can talk and we’ll be happy to help you.Be sure to follow us on Twitter @TitanWebAgency to keep up to date on all of our latest news!
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What is the secret to getting more patient reviews?

What was discussed?
Quote of the Day: “The question isn’t who is going to let me, it’s who is going to stop me.”
Have a place for people to leave reviews:
Claim and optimize your online profiles. Some of the best websites for people to leave reviews are: Google My Business, Yelp, Facebook and Healthgrades. You need to head to those websites and set up your profile on those websites.
Manage your online reviews:
You can monitor your reviews by setting up Google Alerts. When your practice is mentioned online, you’ll get an email that lets you know when and where so that you can respond to it if needed. You can also use tools like Grade.Us and BrightLocal that search the internet for places where you’ve received reviews and will alert you by email. Responding to reviews will show that you’re proactive, care about your patients, and that you continue to care for them even after they’ve left the office.
Tell people where & how to leave a review:
Create a page that will walk your visitors through the process of leaving a review as well as a list of all the different places that they can leave a review. Include links to your Google My Business page and the other sites that they can review your practice on.
Share the positive reviews:
Sharing those reviews in social media, in your email newsletter, and in physical newsletters will lend credibility to your practice and will encourage other patients to go and leave reviews. It helps create a paper trail of all of the positive experiences that visitors have had at your practice and will help to build your brand!
Ask for & listen to the feedback:
This will show that you truly want to do what’s right and what’s in the best interest of your patients. It’ll help to guide you in making your practice the best that it can be. Bad reviews will inevitably happen, but what matters is how you handle the bad review. Acknowledge and address the review head-on. Don’t blame the patient, don’t say that they’re lying or that the review is inaccurate. Always remain professional and sincere and just own it. Don’t try to avoid accepting responsibility. Make a recommendation that they call you so that you can try to resolve their experience or find another way to turn their experience around.
If you do these five different things, you’ll start generating more reviews for your practice. Positive reviews equal more new patients!Here’s a full list of all the websites mentioned in today’s podcast:Google My BusinessGoogle AlertsYelpYellowpagesHealthgradesBrightLocalGoogle Business Profile
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Exactly How to Use the Internet to Get More New Patients

What was discussed?
Quote of the day: “You can’t use up creativity. The more you use, the more you have.” – Maya Angelou Today we are going to discuss how you can use the power of the internet to get more new patients. If you do dental implants, be sure to check out our blog post about marketing dental implant ideas.
Create an Engaging Website:
Websites can no longer be static, unchanging, brochure type websites. You need a website that provides value to the visitor. If you’re looking for a website that accurately portrays who you are, what your business is about, and why visitors should come to you -- you’ll most likely need to pay more than a couple hundred dollars. Look for an agency that understands the concept of a well-designed website. A well-designed website takes a lot more than just images and text. You’ll want a website that turns visitors into patients and that means the website needs to be engaging.
Understand the Value of SEO:
SEO stands for Search Engine Optimization; something that used to be easy but has since evolved into something more complex. A true dental SEO professional understands the evolving nature of SEO and especially understands Conversion Rate Optimization. Conversion Rate Optimization is optimizing your website to get the most amount of conversions as possible. Once you’re ranking well in the search engines, you’ll be able to change things on your website to ensure that you’re getting the most conversions possible from the visitors that go to your website. It’s important that the SEO professionals you’re working with understand all of those concepts plus the importance of keywords. They’ll especially need to know the difference between long-tail keywords (example: zoom teeth whitening salt lake city) vs short-tail keywords (example: Salt Lake City dentist). An SEO professional will be able to determine which keywords your website needs to rank higher for in order to turn visitors into patients. Someone who’s searching for a general Salt Lake City dentist is a lot further from becoming a patient as opposed to someone searching for a specific service (Zoom whitening, Invisalign) offered by dentists in Salt Lake City.
Use Local SEO to Your Advantage:
Make sure that your website is optimized for local SEO. Local SEO is a part of SEO that’s more focused on the area of your business. Your website needs to be set up so Google understands where you are, what you do, and what you offer. Your website especially needs to be optimized for mobile visitors since they’re much more likely to buy compared to a desktop searcher. According to Google, 50% of consumers that look up a store on their cellphone and 34% of consumers who look up a store on their tablet will visit the store that same day.
Understand Pay Per Click or Google Ads:
Pay-per-click and Google Ads can be one of the most effective ways to get new patients. When you type something into Google, you’ll see two or three options at the top that are labeled ‘ads’. Those are ads set up by people to drive traffic to their websites using Google Ads. This is usually something that takes attention, time, and patience to see the increase in results but can be really helpful in driving traffic to your website.
Interact:
Use Social Media! This can be an extremely powerful tool for online marketing. Don’t just set up scheduled posts. Make sure that you’re actively engaging with your community and with your visitors. You need to make sure that you’re responding to anyone that comments on a post that you create or left a comment on your page. Be personable and make sure to show them who you are. It doesn’t have to be business all the time, show them some of your personality!
Use Re-targeting:
Re-targeting is a technique that you can use with Pay per Click. This is how it works: Someone comes to your website and they get a little piece of code that’s placed on their browser. If they leave your website and are browsing through the internet, they’ll start to see ads for your practice show up. This keeps your business fresh in their mind and when they’re ready, they’ll click on one of your ads and book an appointment. This is a great (and inexpensive) way to build your brand and to keep your name fresh in the minds of visitors!
Leverage Referrals:
Referrals are some of the best kinds of patients you can get. You can leverage these by getting more reviews, putting some of your testimonials up on your site, and by providing excellent service. Word of mouth referrals are still a great thing to get, but positioning your business in a way that showcases the reviews you’ve had will drive more traffic to your business. When people type in “reviews of Dr. Jones” and they see a ton of positive reviews on a lot of different sites (Yelp, Facebook, Google), they’re much more likely to follow through with visiting your office! If you’d like to know more about how you can increase traffic to your website so that you can show up higher in the search engines, check out our free SEO Analysis form. Every website has a score and you’ll need to know what yours is! We’ll compare you against your competition, look at your main keywords and see where you rank, look at your social interaction (and that of your competitors), and we’ll look at your backlinks! This report is manually done and manually reviewed and we present all of the information you’ll need in a beautiful PDF report. To pick up the report, head to our Analysis page and we’ll be happy to get started. If you need assistance in improving your online presence or are feeling overwhelmed, fill out our free Consultation Form and let us know what you need help with. We’ll set up a time where we can talk and we’ll be happy to help you. Be sure to follow us on Twitter @TitanWebAgency to keep up to date on all of our latest news!
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How Much Should a Dentist Spend to Get a New Patient?

What was discussed?
Quote of the day: “A person who has never made a mistake never tried anything new.” – Albert EinsteinAccording to a couple different surveys and reports, the average value of a new patient is about $1000. So how much should you spend on getting those new patients?
Let’s breakdown the numbers.
You’re getting 40 new patient leads a month (someone that could potentially become a patient) and you’re spending $2000 a month on your marketing. That is about $50 per lead, which might seem like a lot. However, say that you’re closing 17 of those leads. Closing 17 of those leads ends up in about $17,000 projected lifetime value which is really good!If we go back and divide the $2000 a month on marketing by the 17 new leads, we get about $117 per new acquisition. We refer to that as CPA (cost per acquisition).Based on lifetime value of the 17 new patients, we can determine the ROI. Take the projected lifetime value of $17,000 and divide that by the $2000 per month marketing cost and we get an 850% ROI.
A more conservative example:
If we were more conservative and spent $1500 a month on marketing and earned 5 new patients, would it still make sense?Let’s find out!5 new patients would earn a lifetime value of $5000. That’s $5000 in new revenue we’re expecting to bill. We spent $1500 to earn that revenue, which makes sense! The ROI of that is $5000 divided by $1500, which would equal 330%. For every dollar that you spend on marketing, you’d earn $3.30 back, which is a no-brainer.
Choose a good marketing firm and set realistic expectations
If you’re working with a good dental internet marketing firm that knows what they’re doing and understands your goals, lifetime value of patients, and the industry, then you should be able to accomplish these goals.However, you should be setting realistic expectations. Don’t expect to spend $500 on marketing and expect to earn 30 new patients; that’s probably not going to happen.Remember that the example of $1000 per patient is a conservative figure. Many dentists we’ve spoken to estimate a lifetime value of around $2500 to $5000!The key is to track this information. It’s important for your staff to track whether the leads booked appointments or not. Getting an idea of where your calls are coming from will help you to identify what works and what doesn’t work. You have to know your numbers. You have to pay attention to how many people you’re getting in the door and where they’re coming from.You’ll want to work with a firm that can tell you this information.
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How Can I Tell How Many Visitors to My Website I Get?

What was discussed?
Quote of the day: “If you’re offered a seat on a rocket ship, don’t ask what seat. Just get on!” – Sheryl Sandberg Use Google Analytics: Google Analytics will tell you how many visitors you’re getting to your site. It helps create a big overall picture of the traffic to your website. It will tell you the page that people landed on, where people are physically located, where your traffic is coming from, and ton of other information. To Get Started: Go to Google Analytics and create an account. You will get a snippet of code to put on your website and the software will start tracking from there. Useful Perks: Google Analytics will allow you to set up goals and will help you to determine how well your marketing efforts are doing. This information is useful in setting up your automated marketing campaigns and will ensure that when someone comes to your site, they’re presented with information that’s relevant to them. For more information on automated marketing, check out our blog post. Create Dashboards: With Google Analytics, you can create Custom Dashboards. Dashboards give you a quick snapshot of the traffic that is coming to your site along with other information, depending on your preferences. Your dashboards can tell you how long people stay on the pages they’re on and what the most popular pages on your site are. Set up Goals: You can set up goals in Google Analytics that will allow you to keep track of how you’re your website is doing in categories that matter to you. An example of a goal would be: someone opts in to a free report that you offer on your website. If someone opts in, then the goal is completed. Even if you don’t set up a private dashboard, you can still get a lot of good information! Check out some of these tips below: In Google Analytics, go to Audience > Mobile. This will tell you how many people are coming from different devices. Many people estimate that over 50% of internet traffic is from mobile devices. If you notice that your site has a huge amount of mobile traffic, maybe it’s time to look into optimizing your website to be compatible with both desktops and mobile devices! Go to Acquisition > All traffic > Source medium. This will tell you where you traffic is coming from which is useful in understanding how well your marketing efforts are doing. To compare traffic, head to the top-right corner and click on Preceding 30 Days. A box will show up that says Compare to and it will allow you to see the differences in traffic compared to a previous period or year. This is interesting and helps you determine why your traffic may not be as high as it used to be, will help to identify seasonal behaviors, or will help you determine why you’re getting more traffic compared to previous months or years.
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