The 10 Minute Dental Marketing Podcast

5 Ways You Can Create Loyal Patients to Build a Thriving Practice

Loyal patients. They are the lifeblood of any thriving practice. Loyal patients not only stay on the books longer, but they refer their friends, family, and others helping you be even more successful.
In this episode, we will be talking about ways you can connect with your patients, building strong bonds that the competition won’t be able to break. This will help you take your practice to the next level.  
What was discussed?
·Quote for the day, “Be the Best Version of You.”
The 5 items discussed were:
o   Watch for warning signs of churn
o   Be accountable
o   Build relationships
o   Be responsive
o   Prove you're worth it
·Proactively manage your relationship with your patients to retain them.
·Watch for warning signs so that your staff can engage and try to persuade your clients.
·Accept mistakes, own up to them, and learn from them.
·Build a personal relationship with each of your patients to develop a level of trust, and a bond that goes beyond patient/doctor.
·Communicate with your patients what you are doing in a level they will understand and appreciate.
Check out the show notes at:
titanwebagency.com/podcast/013
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·Follow us on Twitter: @titanwebagency
·And on Facebook: Titan Web Agency Facebook Page
·Subscribe in iTunes

3 Reasons Why Your Website Isn't Bringing in New Patients

Your website is done, marketing strategies are set, and now you are wondering why aren’t you still attracting customers? In this episode, we talk about ways to troubleshoot why your practice isn’t bringing in patients thru it’s website.
What was discussed?
·Quote for the day, “Now or never.”
·3 reasons that website don’t work for healthcare professionals.
o   No Before and After Pictures. Nothing showing your work.
o   No reason to choose you. Why should I choose you over other doctors?
o   Content. Don’t be technical. Be personal. Let your patients learn about you and be able to connect with you as a person.
·A good quality, professional website for doctors will typically start in the $3k range.
·Your website should be a 24/7 salesperson for your business.
·Be personal, don’t be too technical.
·Before and after pictures helps people visualize your work.
·Testimonials are great way of selling your work to your visitors.
·The content should speak to your visitors.
 
Connect With Us:
·Follow us on Twitter: @titanwebagency
·And on Facebook: Titan Web Agency Facebook Page
·Subscribe in iTunes

3 Marketing Tricks to Explode the Growth of Your Practice

In this episode, we discuss 3 different ways to grow your practice by getting more exposure to your brand, helping you get more patients, and become more profitable.
What was discussed?
·Quote for the day, “Don’t be average.”
Overview of what we discussed:
o  Optimize your website (On Page SEO). Add a sitemap, use page title appropriately.
o   Create awesome content
o   Use promotions
Perform on page SEO to your site.
Add a sitemap.
Create awesome content, providing value to your visitors.
Content can be in the form of blog posts, videos, graphics, images, podcasts, and more.
Update your website regularly with blog posts, videos, etc.
Write posts that answer the questions of your ideal persona.
Use promotions as they are a great marketing tool to drive traffic, increase brand awareness and create a buzz.
Learn more about the different ways to grow your practice through reading the 31 Dental Marketing Ideas blog post.
Connect With Us:
·Follow us on Twitter @titanwebagency
·And on Facebook at Titan Web Agency Facebook Page
·Subscribe in iTunes

Three Ways You Can Get to Googles' First Page

How can you get your healthcare practice to the first page of Google? That is what everybody wants to know. It doesn’t matter if you’re a dentist in Las Vegas, a psychologist in Topeka or a plastic surgeon in Miami. You want more exposure to your practice. We talked about 3 ways you can show up on the first page of Google.
What was discussed?
·Quote for the day “Dreams don’t work unless you do.”
·3 ways are thru Ads, Organic listing and Local listings.
·Google Ads are one of the more effective ways of you can market your business.
·The higher you bid is, the higher up your ad will show up.
Organic Results/Listings
·Organic results are search results are typically right underneath the ads.
·These are indicators of how Google see’s your presence online.
 
Google Local Results
·Having a local listing is a great way to market yourself online.
·The higher you show up in your local listings, the more exposure you’ll get and the more clicks you’ll get to your website.
 
Connect With Us:
· Follow us on Twitter @titanwebagency
·And on Facebook at Titan Web Agency Facebook Page
·Subscribe in iTunes

What are backinks? Do I need them? How can I get them?

In this episode of The 10 Minute Dental Marketing Podcast, Tyson further explains what backlinks are, how you can get them, and why they are important to your search engine rankings.
·Quote for the day comes from Bruce Lee, “The successful warrior is the average man with laser-like focus.”
·Backlinks are a referral from one website to another, similar to a referral from one person to another.
·2 types of links are “no follow” and “do follow”.
·“Do follow” passes authority or “linkjuice” from the referrer's website to yours and helps increase your rankings in the search results.
· “No follow” does not pass this authority and won’t typically increase your rankings.
·Both are good to have but “Do follow” is better as far as helping you get up higher in the search results.
·Get backlinks by guest blogging, getting listed in directories and by networking.
·Are backlinks important? Yes they are. They are  signs of an active and a healthy business.
·The number of backlinks needed to rank well in the search results depends on the competitiveness of the terms and market.
 
Connect With Us:
·Follow us on Twitter: @titanwebagency
·And on Facebook: Titan Web Agency Facebook Page
·Subscribe in iTunes

How does Google determine who to show up in the search results?

Today we talk about how Google determines who to show up in their search results and what you can do to improve your position in Google search results.
·Quote for today comes from Thomas Jefferson which says, “I find that the harder I work, the more luck I seem to have.”
·The question is “How to Improve your Search Engine Rankings?”
·Five things that determine your search engine rankings and that you can work on to improve your results.
1. On page SEO
2. Page load speed
3. Page Rank/Authority
4. Link Relevance
5. Thin Content
·Have your title tag optimized with a keyword.
·Website speed is important, nobody wants to go to a slow loading website. Check the speed here.
·If you use Wordpress,  use a plug in such as WP super cache.
·Build your Page rank by keeping your domain for a long time, updating your website with value driven content on a regular basis and getting backlinks from authoritative and relevant sites.  
·Make sure that your backlinks are relevant to your website.
·Typically you’ll want to try and have at least 200-800 words on each page that you are trying to rank in the search results.
Connect with us:
·Follow us on Twitter @titanwebagency
·And on Facebook at Titan Web Agency Facebook Page
·Subscribe in iTunes

Q and A Episode, Listener Questions

In this episode of The 10 Minute Dental Marketing Podcast, Tyson answers a question from a listener who wants to know how he can market and get customers from online searches with a small budget. Stay tuned and discover tips on how you can improve your business marketing online.
What was discussed?
Daily quote comes from Scott Hamilton which says, “The only disability in life is a bad attitude.”
Question is “How can a doctor with minimal budget expand their online presence?”
Tyson mentioned 5 things that you can do to increase your online presence and get more and better patients:
Claim your Google My Business Page
Set up Citations
Get reviews
Use Social Media
Network
Google My Business is free and an awesome way to increase your online presence.
Use citations such as Yelp, Citysearch, Healthgrades, etc.
Discover why citations are important here and learn how to claim these citations.
Reviews are a great marketing tool to build your practice, talk to your patients and get reviews. To learn how you can ask for reviews check out this video
Learn how to build online reviews and discover the three things you need to be doing to get reviews.
Learn more about social media and how to keep your followers engaged.
Join Chamber groups, join BNI, MeetUp's. Get to know the people around you to build relations to increase your network.
Connect With Us:
·Follow us on Twitter: @titanwebagency
·And on Facebook: Titan Web Agency Facebook Page
·Subscribe in iTunes

Everything Google My Business. Setting it up, and Optimizing it.

Today’s episode of The 10 Minute Dental Marketing Podcast is all about Google My Business. Google My Business, previously Google Places and Google + Local is perhaps one of the best ways that a doctor can get noticed online and get more patients. It is the first thing I typically will work on with my clients because it can give such great results.
What was discussed?
Motivational quote for the day is “Life is good.”
Previously called Google My Places, also known as 7 pack or Google results.
Learn how to list your business at Google Places.
Use a domain email address to register at Google My Business.
Fill out the information accurately.
Your Website URL should be the same as the address in the search browser (example: www.mywebsite.com or mywebsite.com)
Promote your page, create quality content, and link to other people or other social media platforms to increase visibility.
Connect With Us:
·Follow us on Twitter: @titanwebagency
·And on Facebook: Titan Web Agency Facebook Page
·Subscribe in iTunes

Using Social Media to Connect With Your Patients

In this episode, Tyson talks about the power of social media and how doctors can use it to build their presence online, help SEO results for healthcare professionals, and allows you to connect with patients.
What was discussed?
Quote for the day “Be here now.”
Facebook is the most popular platform for social media and usually the one I recommend starting with.
We talked about setting up a Facebook page for your business.
The importance of having a professional background image.
Let your staff and patients market for you by liking your page and sharing it.
Maximize the use of the #Hashtag in Twitter.
LinkedIn is a professional network, know the difference between the different networks, and understand who visits each one.
Focus on 1 or 2 platforms when getting started.
Use Buffer or Hootsuite to manage all your social media needs in one platform.
Connect With Us:
·Follow us on Twitter: @titanwebagency
·And on Facebook: Titan Web Agency Facebook Page
·Subscribe in iTunes

Discover Six Ways You Can Increase Traffic to Your Website

In this episode, Tyson talks about the 6 ways to increase traffic (visits) to your website.
What was discussed?
Quote for the day comes from Thomas Jefferson, “Nothing can stop a man with the right mental attitude from achieving his goal, nothing on earth can help a man with the wrong mental attitude.”
The 6 ways to increase website traffic include:
On Page SEO
Citations
Social Media
Partnering with a local businesses
Guest Blogging
Build an E-mail list
Fully optimize your site to greatly increase visibility in the search engines.
Expand your presence by getting on websites such as Google Places, Yelp, and Bing.
Choose one social media platform that your customers are using and focus on it.
Guest blogging can help you obtain backlinks to your website, and increasing traffic and improving you ranking on search engines.
Build your email list so you can build relationships and increase loyalty.
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Follow us on Twitter @titanwebagency
And on Facebook at Titan Web Agency Facebook Page