The 10 Minute Dental Marketing Podcast

Why You Should Be Using Website Analytics

It is crucial to understand where your website traffic is coming from. In this episode, Tyson talks about the 4 kinds of traffic and why it is important to use Website Analytics.
What was discussed?
* Quote for the day is: "Failure will never overtake me if my determination to succeed is strong enough."  -Og Mandino
 
* Website Analytics put simply is: tracking the behavior of your visitors to figure out how they ended up on your site.
4 kinds of traffic:
o Direct traffic
* Direct traffic is the most common and comes from individual people directly accessing your website.
 
o Paid Traffic
* Paid traffic comes from ads you are running on websites, social media, etc. This can also be considered referral traffic.
 
o Referral Traffic
* Referral traffic comes from sites on which you are referenced.
 
o Referral traffic can be increased by guest blogging, but be consistent with your citations. See “The Blogging Doctors” below.
 
o Organic Traffic
* Organic traffic comes from search engines.
* Google Webmasters, or manually running a report and adding a filter, can reveal how a user found your site.
 
o Stay Credible
* Submitting your articles to databases can cause them to be labeled as spam. 
 
Google Analytics
Google Webmasters
TheBloggingDoctors
 
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5 Elements of a Successful Healthcare Website

Every business should have a website. In this episode, Tyson talks about the 5 crucial elements for your healthcare website.
What was discussed?
* The quote for the day is: “Fall 7 times, stand up 8.”
5 Elements of a Successful Healthcare Website:
o Contact Form*Every website should have a contact form to filter out spam and easily connect to clients. o Visible phone number* Phone numbers should be easily visible on the upper right hand corner of the screen.o Online appointment capability* Patients should be able to book appointments through your website.o Click to pay* Your website should have a quick and convenient method to pay bills online.o Updated blog* Position yourself as a leader in the industry by updating your blog weekly. 
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7 Questions to Ask a Potential SEO Company

SEO, if done right, can really help you take your business to the next level. In order to get the most out of SEO, choose a company that is familiar with your industry. In this episode, Tyson talks about the 7 questions you should ask an SEO company.
What was discussed?
·Quote for the day: “Everything has beauty, but not everyone sees it.”
7 questions to ask an SEO company:
o   Can you guarantee first page rankings?
o   How will I know what work you are doing?
o   What role does Social Media play in SEO?
o   What tools do you use for SEO?
o   What are your views on Content Marketing and SEO?
o   How do you define “success?”
o   How much does it cost?·Look for an honest company that doesn’t make you false promises.
·Hire a company that will frequently update you on what they are doing.
·The company should integrate Social Media into your marketing campaign.
·Steer clear of automated SEO tools.
·What is their take on Content Marketing?
·You should both have the same target goals.How much does Dental SEO cost?
Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: https://titanwebagency.com/report
Check out the show notes at:
titanwebagency.com/podcast/045
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Going Beyond #1 Rankings

In this episode, Tyson talks about the 3 strategies you can implement in order for your practice to go beyond page 1 rankings.
What was discussed?
·Quote for the day is: “The man on top of the mountain didn't fall there.” - Vince Lombardi.
3 Strategies to Go Beyond #1 Rankings
o   Email Marketingo   Utilize Content Marketingo   Use Social Media & Re-targeting·Email marketing is a powerful tool to market your practice. Start collecting emails as early as possible.
·Send out monthly newsletters.
·You can use blog posts, videos, and podcast to market your content.
·Use Social Media to drive visitors to your website.
 

5 Unique Backlink Opportunities to Boost Your Dental SEO Efforts

SEO, when done right, increases your online presence, giving you higher rankings, and as a result more traffic to your website. In this episode, Tyson talks about the 5 backlink opportunities that can improve your dental SEO performance.
What was discussed?
·Quote of the day: “The only person you should try to be better than is the person you were yesterday.”
5 Unique backlink opportunities to improve your SEO performance:
o   Alumni Websites & Newsletters
o   Donations and sponsorships
o   Give Presentations
o   Testimonials
o   Offer Scholarships ·Utilize your alumni websites to build up additional listings.
·Donate to local organizations.
·Sponsor a community event to increase your presence in the community.
·Obtain backlinks from products and services that you are using in your practice.
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7 Creative Ways a Dentist Can Market Their Practice

Marketing and creativity are a dynamic duo if used correctly. In this episode, Tyson talks about the 7 different ways you can creatively market your practice.
What was discussed?
·Quote for the day: “You can’t fall if you don’t climb. But there’s no joy in living your whole life on the ground.”
7 Creative ways a Dentist can market his practice
o   Use Postcards
o   Provide office tours
o   Use videos
o   Utilize local press
o   Post Facebook Ads
o   Build your reputation
o   Join local organizations·Postcards can be used to track and integrate pay-per click ads.
·Videos are a great way to connect with your potential patients.
·Use press to increase your brand’s exposure.
· Facebook Ads can help with communicating directly with your target audience.
·Build your reputation and reviews on Google Plus.
·Get out there and be active in your community.Get your microphone I mentioned in the podcast.Connect With Us:
·Follow us on Twitter: @titanwebagency
·And on Facebook: Titan Web Agency Facebook Page
 

8 Internet Marketing Mistakes Dentists Make

In this episode, Tyson talks about the 8 common Marketing mistakes that dental practices are making. Learn what they are and so you can make the steps to correct them.
What was discussed?
·Quote for the day: “Believe you can and you are half way there”. -Theodore Roosevelt.
8 internet marketing mistakes dental practices make:
o   Giving mixed messages.
o   Failing to listen to potential patients
o   Failing to utilize mobile websites
o   Not having a high converting website
o   Being afraid to try new things
o   Lack of SEO knowledge
o   Lack of Social Media presence
o   Putting all your marketing eggs in one basket·Patients want to be heard. Listen to them and communicate with them.
·Make sure your website is mobile friendly.
·Branch out, take risks, and create more options.
·Have a good basic knowledge of SEO.
·Be aware of potential clients on Social Media.
·Never invest in a single marketing strategy. Diversify your marketing strategies.Become a Dental Specialist
Learn more about the use of Social Media
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Four Ways a Doctor Can Diversify Their Online Marketing Strategy

It is essential to market your practice in different ways to make it grow, but how? In this episode, Tyson talks about the 4 different ways you can diversify your marketing campaigns.
What was discussed?
Quote for the day is "Its not the years in your life that count, its the life in your years". By Abraham Lincoln.
4 ways that a doctor can diversify their marketing campaigns include:
o Branch out to different channels of social media
o Blogging (the right way)
o Focus on a specialty
o Think offlineNever settle for a single marketing strategy.
Get on the social media channel that your target audience uses
Provide value and quality to your blog posts.
Blog consistently.
Focus on a niche, have your specialty.
The offline world can still provide you with a good ROI, don't neglect it.
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Developing Your Own, Unique Content Marketing Strategy

Content marketing is essential to developing your business online. In this episode, Tyson talks about content marketing and how you can develop your own content marketing strategy.
What was discussed?
Quote for the day is "Every strikeout brings me closer to the next home run". By Babe RuthContent Marketing is simply marketing with content.Social Media, Blog posts, podcast, videos and presentations are a few ways to create content.
Content Marketing is much more comprehensive than most other online marketing strategies.
Understand and know your target audience
Being unique and having new ideas will help you develop an awesome strategy.
Developing your content marketing strategy:
Identify your target market and categorize them.
Develop your content.
Deliver your message on the best platform according to your researchDeveloping a USP blog post
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17 Ways to Improve Your Search Engine Rankings

Now that you have your business running, the next step is to grow it. In this episode, Tyson talks about the 17 different methods you can use to grow your business.
What was discussed?
Quote for the day is "I am not a product of my circumstances, I am a product of my decisions." By Steven Covey
17 ways you can grow your business:
1. Blog
2. Use appropriate keywords and phrases on headlines.
3. Share your location within blog posts
4. Don't under estimate the importance of powerful blog titles
5. Answer the questions that your clients & potential clients have
6. Write information content, not promotional
7. Re-purpose blog content
8. Turn your articles into audio
9. When using video, the title is important, be sure to get a good one!
10. Add your information in your video description
11. Share your video with multiple websites
12. When blogging, use keywords towards the beginning of a post if you can
13. Don't forget local SEO!
14. Claim as many relevant and authoritative directory listings as possible.
15. If you can, put your description and website address in the directory
16. Add awards to your homepage
17. Never rest. Don't settle.
Write regular blog posts and provide useful information.Use the proper keyword on your headlines.Give your location so Google will know where your services are at.Make your blog headlines catchy and attractive to lure potential clients.Answer questions appropriately and accurately.Make sure your blogs are informational, provide good content.Consider making your posts into audio and then uploading it to your website.Add your business details on the video and upload them to multiple video sites such as YouTube, and Vimeo.Accuracy is what will make citations effective.Always look for ways to improve your business.
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