The 10 Minute Dental Marketing Podcast

How can business directory listings help your online presence?

In this episode, talks about business directory listings (citations) and the role they play in your online marketing.
What was discussed?
·Quote for the day is “Cowards never start, the weak never finish, and winners never quit”
·Business listings are the listings you have online on different directories such as Google, Bing, etc.
·Google My Business is one of the most important listing for your business to be on.
·Make sure that your listings are 100% accurate.
·The consistency of these listings and where you are listed impacts your search engine rankings.
·Remember NAP – Name, Address and Phone number consistency is important.
·Where can you get citations?o   Chamber of commerceo   Industry directorieso   Search on Google for your competitors business name, and this will show where they are listed.o   Alumni websites·Fill out the listings as much as possible.
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The 5 Essentials of Marketing Your Practice Online

Tyson talks about the 5 essential parts of an online marketing campaign to attract more potential customers to your practice.
What was discussed?
·Quote for the day is “Failure is not falling down; but refusing to get up.”
5 parts of an online marketing campaign include:
o   Websiteo   Get listed on directories onlineo   Guest blogo   Use videoo   Email marketing
·Have a website that promotes your practice, a website that is full of information that provides answers to your customers and potential customers questions.
·Online directories can help promote your website.
·Blogging can be a great way to get exposure to your practice’s website.
·Videos can build trust on your potential clients.
·Email marketing can be an effective lead generator for your business, it can attract potential clients to your practice and help you build a relationship with them.
Connect With Us:
·Follow us on Twitter: @titanwebagency
·And on Facebook: Titan Web Agency Facebook Page
·Subscribe in iTunes

7 Tips for Choosing an SEO Company

Now that you know how important SEO is for your practice, it’s time to choose your SEO Company. In this episode, Tyson talks about the 7 ways to ensure you choose the right SEO company for your business.
What was discussed?
·Quote for the day is “The struggle you are in today is creating strength for tomorrow.”
7 Ways to choose your SEO company
o   Have goals and expectations to begino   Get referralso   Look for white hat SEO & understand why this is important.o   Check their knowledgeo   Understand their serviceso   Ask them questions, know their strategyo   Check up on their customer service·Have goals in mind and have expectations for your SEO company before you even start. But don’t be afraid to reset these expectations.
·Get referrals from your colleagues if you can.
·Try to find a company that specializes in SEO in your industry.
·Know what services they can offer you and how it can help your practice.
·Don’t hesitate to ask questions.
Connect With Us:
·Follow us on Twitter: @titanwebagency
·And on Facebook: Titan Web Agency Facebook Page
·Subscribe in iTunes

8 Ways You Can Succeed With Email Marketing

Email Marketing is a great way to market your practice for a relatively small cost. In this episode, Tyson talks about the 8 different ways you can succeed with email marketing.
What was discussed?
·Quote for the day is “Do it now. Sometimes, later, becomes never.”
How can a doctor succeed with email marketing?
o   Focus on subject lineso   Create an efficient & effective scheduleo   Tailor your content to your audienceo   State your caseo   Have a clear call to actiono   Provide Valueo   Use social mediao   Ask for feedback·Subject lines are what people look at when opening an email, keep it simple.·Usually 2-3 times per month would be just fine for email frequency·Be sure you are writing for your target audience.·Keep it short and sweet.·Provide a call to action.·Utilize social media as much as possible.·Ask for feedback and improve as appropriate.
Connect With Us:
·Follow us on Twitter: @titanwebagency
·And on Facebook: Titan Web Agency Facebook Page
·Subscribe in iTunes

SEO: How Much Does it Cost?

Search Engine Optimization is a great tool to increase your presence online and rise above competition, but how much should it cost? In this episode, Tyson talks about how an SEO company determines the cost and what you can expect to pay.
What was discussed?
·Quote for the day is “Begin new trails instead of following old paths.”·Before an SEO project begins, a good dental SEO company performs a comprehensive audit.·A comprehensive audit will give the SEO company a general idea of what needs to be done to increase visibility and rankings.·An SEO audit can include:o   Google My Business review and analysiso   On page SEOo   Backlinkso   Contento   Citationso   Reviewso   Social Interaction·Typical cost for SEO for a dentist or other healthcare professional is around $1,000-$3,000 a month.·The more work that needs done, the more you can expect it to cost.
Connect With Us:
·Follow us on Twitter: @titanwebagency
·And on Facebook: Titan Web Agency Facebook Page
·Subscribe in iTunes

How You Can Create Raving Fans for Your Practice

One of the most effective forms of marketing is referral marketing. How do you get your patients to give you referrals? By creating raving fans!  In this episode, Tyson talks about the ways to create raving fans.
What was discussed?
·Quote for the day is “Talent is God given, be humble. Fame is man given, be grateful. Conceit is self given, be careful.”
Ways to create raving fans:
o   Create a vision for your business and pursue it.o   Make sure your vision aligns with your expectations and wants.o   Give and then give some more.·Get raving fans thru excellent customer service, by going above and beyond.·Avoid bad raving fans (ones that complain about you) by treating your patients like gold.·Successful businesses create their own vision.·Social media is a great way to determine the likes and wants of your customers.
Connect With Us:
·Follow us on Twitter: @titanwebagency
·And on Facebook: Titan Web Agency Facebook Page
·Subscribe in iTunes

10 Problems Doctors Have With Pay Per Click and How to Fix Them

Being able to properly and effectively attract new patients through pay per click will greatly improve the profitability of your practice. In this episode, Tyson talks about the different problems doctors have with PPC and how to solve them.
What was discussed?
·Quote for the day is “Winners embrace hard work. They love the discipline of it, the trade-off they're making to win. Losers, on the other hand, see it as punishment. And that's the difference.”
10 PPC Problems Doctors Face:
o   Directing traffic  to their homepageo   Focusing on broad matcheso   Using generic headlineso   Relying on suggested keywordso   Not using negative keywordso   Not localizingo   Not setting up ad groupso   Lack of attention to phrasingo   Not tracking your resultso   Cost vs Conversion·Send customers to a specific landing page that talks to them, that is targeted with the information they were searching for.·Make headlines specific but broad enough so people can relate to them.·Create negative keywords to avoid showing up to searches that you don’t want.·Remember to target specific areas based on where your ideal patients are.·Use phrases that will describe your practice.·Track your results for effectiveness and adjust as appropriate.·Maximize the leads by giving visitors what they are searching for and by taking care of them when they contact you. 
Connect With Us:
·Follow us on Twitter: @titanwebagency
·And on Facebook: Titan Web Agency Facebook Page
·Subscribe in iTunes

Build Your Practice by Doing This

Building your presence online is an extremely effective way to get in front of more potential patients and grow your practice. In this episode, Tyson talks about the ways you can build your online presence now.
What was discussed?
·Quote for the day is “There is no substitute for hard work.”
5 Ways to build your online presence now:
o   Know your goalso   Monitor and improveo   Provide valueo   Connecto   Give back·Know your goals and focus yourself on achieving them|·Measure your progress and adjust·Provide valuable, no strings attached information to your patients and potential patients.·Be social and connect with others·Give back.Connect With Us:
·Follow us on Twitter: @titanwebagency
·And on Facebook: Titan Web Agency Facebook Page
·Subscribe in iTunes

10 Problems Dentists Face With Social Media

Social media can be confusing; in this episode, Tyson talks about the 10 problems that a dentist can encounter when using social media.
What was discussed?
·Quote for the day is “A dream does not become a reality thru magic, it takes sweat, determination and hard work.”
The 10 social media problems discussed were:
o   Using too many platforms
o   Using social media as an advertising outlet
o   Using poor content
o   Failure to post regularly
o   Too much or too little personality
o   Using technical lingo
o   Failure to understand the tone and text of the environment
o   Failure to respond to your audience
o   Not tracking and analyzing results
o   Failure to use platforms appropriately
·Focus on one social media site that you are comfortable and be active on it before moving on to another.
·Social media should be used to socialize with your patients not simply to sell to them.
·Post photos, videos, and other visuals that are attractive to your patients.
·Stick to to your posting schedule.
·Don’t client your audience by posting about politics or religion.
·Don’t be technical. Speak in a way that your audience can understand.
·Response and engage with your customers.
Here’s the link to Hootsuite and Buffer.
Here’s the link to Google Analytics. 
Connect With Us:
·Follow us on Twitter: @titanwebagency
·And on Facebook: Titan Web Agency Facebook Page
·Subscribe in iTunes

7 Ways to Stand Out From The Competition

In this episode, Tyson talks about the 7 different ways to differentiate your practice and stand out from your competition  and build a dominating healthcare practice.
What was discussed?
·Quote for the day is “Don’t cry because it is over, smile because it happened.” Dr. Seuss
7 ways to differentiate your practice:
o   Focus on customer serviceo   Be organizedo   Continue your educationo   Upgrade your officeo   Follow up with inactive patientso   Consider internal marketingo   Increase your online presence·Give your customers the best experience they ever thought possible!·Make it convenient for your patients.·Educate yourself with new technologies and information you can offer to your patients to make their lives and experience better.·Improve your office experience and make it customer friendly.·Use internal marketing such as incentives and promo offers.·Build an awesome website to make your online presence stand out.·Guest blog, and blog on your own site and use local listings which can help you increase your presence.
 
Connect With Us:
·Follow us on Twitter: @titanwebagency
·And on Facebook: Titan Web Agency Facebook Page
·Subscribe in iTunes