The 10 Minute Dental Marketing Podcast

This is What Happens When You Don't Market Your Practice Online

In this episode, Tyson talks about the importance of marketing your practice online and what can hap-pen if you don’t do it.
What was discussed?
•    The quote for the day is: "Strive not to be a success, but rather to be of value." - Albert Einstein •    "I'll get my website up and it should be enough" it might have been enough 10 years ago, but not now.•    It's much harder to get to the top of the search engines and attract the patients that you want. That’s why you need to consider marketing your practice online.1. There is the fear of losing new patients. If you don't market your practice online it's going to be harder to find you and your services.2. Current patients may start to look to competitors. Patients want to connect with you on social media, building more trust. If you're not, they might look for someone else.3. If you're not marketing online you won't know what works and what doesn't for your website. You won't know how the different pages are performing. 4. You might be behind the competition. It's important that you follow the trends.5. You won't be able to manage your reputation. More and more people turn to re-views and trust online reviews. People trust what others say online nearly as much as they trust a review by a friend. 6. You're not going to be able to reach into new markets. If you're not online, how will you expand your reach? 7.    It’s time to use the Internet and content marketing to prove your expertise.
Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/reportCheck out the show notes at:titanwebagency.com/podcast/057
Connect With Us:
·Follow us on Twitter: @titanwebagency
·And on Facebook: Titan Web Agency Facebook Page
·Join our Facebook Group
·Subscribe in iTunes

7 Ways Doctors Can Use Social Media to Get More Patients

In this episode, Tyson talks about social media and how a doctor can use it to get more patients.
What was discussed?
•    The quote for the day is: "Whatever the mind of man can conceive and believe, it can achieve." — Napoleon Hill•    #1: Connect. Create a page and promote it. Make sure that people know about that page.•    #2: Create a schedule and then follow it. A social media schedule will help you know exactly what you're going to be posting about. Spend an hour at the beginning of the month and create potential status updates that you're going to use, including images, links, etc.•    #3: Engage. Create content and interact. Make sure you reply to questions as soon as possible, be available.•    #4: Go above and beyond with your content creation. This will separate you from the others. You create something really awesome and post it to your wall and people talk about it.•    #5: Don't go dark, stay active. You don't have to be the most social person out there, but don't throw your hands in the air and give up.•    #6: Use social media as a place to provide value, not to promote. Nobody likes social media platforms that only give out offers, without providing solutions.•    #7: When you promote something, make it an amazingly awesome value. If you make an offer, make it extremely attractive.Mentioned in this episode:Episode 19CallRailCallFireHave you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/reporttitanwebagency.com/podcast/056
Connect With Us:
·Follow us on Twitter: @titanwebagency
·And on Facebook: Titan Web Agency Facebook Page
·Join our Facebook Group
·Subscribe in iTunes

How many calls from internet searches are you getting?

In this episode, Tyson talks about call tracking and how you can find out how many calls you are getting from the internet.
What was discussed?
·The quote for the day is: “Life is 10% what happens to you and 90% how you react to it.” -Charles R. Swindoll.·Information details should be consistent through all listings.·Call tracking provides a data of how many people comes to your site through organic listings.·Google Insights tells you a lot of data about your website.Episode 19CallRailCallFire
Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report
Check out the show notes at:
titanwebagency.com/podcast/055
Connect With Us:
·Follow us on Twitter: @titanwebagency
·And on Facebook: Titan Web Agency Facebook Page
·Join our Facebook Group
·Subscribe in iTunes

9 Online Marketing Definitions You Should Know

In this episode, Tyson talks about the 9 online marketing definitions you should know.
What was discussed?
•    The quote for the day is: “Perfection is not attainable, but if we chase perfection we can catch excellence.” -Vince Lombardi.•    9 online marketing definitions you should know:o    Search Engine Marketingo    Inbound marketingo    Content Marketingo    Social Media Marketingo    Email Marketingo    Brand Marketingo    Search Engine Optimizationso    Local SEOo    Link Building•    SEM is a catch all for your marketing efforts online.•    Inbound marketing is more low key: content and blog posts.•    Content should be interesting and not come off as promotional.•    SMM is marketed by sharing interesting updates on Linked In, Twitter, Facebook, etc. Provide value. •    Email marketing is an easy-to-miss way to maintain established relationships.•    Brand Marketing means getting your name out in the world: logos, slogans, core values. •    SEO means making your website more relevant to the search engines: content creation and promotion. •    Local SEO focuses on getting your practice to show up in local listings and locations.•    Link building is sending your links to other websites so you can attract more potential clients.
Local SEO for Doctors
 
Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report
Check out the show notes at:
titanwebagency.com/podcast/054Connect With Us:
·Follow us on Twitter: @titanwebagency
·And on Facebook: Titan Web Agency Facebook Page
·Join our Facebook Group
·Subscribe in iTunes

Why Cheap SEO Doesn’t Work

In this episode, Tyson talks about the reasons why cheap SEO does not work. Great episode for dentists to listen to as they are often bombarded with SEO pitches.
What was discussed?
·The quote for the day is: “Whether you think you can, or you think you can't, you're right.” -Henry Ford.
Why Cheap SEO doesn't work:
o   No real set strategyo   One size fits all solutions don’t worko   Keyword research is not doneo   Creating high quality content isn’t cheapo   Not enough time for proper work·Assurance that you will get on top is usually not true.·Every marketing campaign should be different because each practice is unique.·It takes skill and time and research to do proper keyword research, something that cheap SEO companies don’t do.·High quality content costs more. Cheap is a red flag for and could cause issues down the road.·Black hat (Against Google Guidelines) techniques should never be used.
Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t
Check out the show notes at:
titanwebagency.com/podcast/053Connect With Us:
·Follow us on Twitter: @titanwebagency
·And on Facebook: Titan Web Agency Facebook Page
·Join our Facebook Group
·Subscribe in iTunes

Do you have an SEO problem? Probably.

In this Episode, Tyson talks about the different SEO problems that dentists and other healthcare professionals encounter.
What was discussed?
·The quote for the day is: "In order to succeed, we must first believe that we can.”
Typical SEO problems:
o   You violate Google Guidelines.o   You don’t create good content.o   You don’t promote the content.o   Your website structure stinks.o   Your website is not mobile optimized.·         Don’t violate Google guidelines to temporarily boost your search rankings.·         Use keywords appropriately. Don’t keyword stuff.·         Create content with blog posts, videos, podcasts, etc.·         Don’t forget to promote your content through social media, guest blogging, etc.·         Create a site map to help search engines understand your site better.·         Make sure your website is mobile friendly.
 
Click here to get your guide to getting started blogging
Click here to test to see if your website is mobile friendly
Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report
Check out the show notes at:
titanwebagency.com/podcast/052Connect With Us:
·Follow us on Twitter: @titanwebagency
·And on Facebook: Titan Web Agency Facebook Page
·Join our Facebook Group
·Subscribe in iTunes

5 Ways to Get More Visibility to Your Website

Using your website to position yourself as an authority in your field will give you a big advantage over your competition. In this episode, Tyson talks about the 5 different ways to make your website more visible.
What was discussed?
The quote for the day is: "Don't watch the clock; do what it does. Keep going.” -Sam Levenson.
5 ways to get more visibility on your website:
o  Speed up your website.o  Use Google Pagespeed Insights or Pingdom.com to check your website speed.o  Compressing images can also speed up your website.o  Update content regularly.o  Use your blog as a tool to update your website.o  Use search engine friendly URLs.o  Use a Sitemap (the map of your website that tells the search engines what is on different pages).o  Be sure that your website is responsive.o  Websites should be optimized on different platforms.o  Test to see if your website is mobile friendly
 
Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report
Check out the show notes at:
titanwebagency.com/podcast/051
Connect With Us:
·Follow us on Twitter: @titanwebagency
·And on Facebook: Titan Web Agency Facebook Page
·Join our Facebook Group
·Subscribe in iTunes

Exactly How a Doctor Can Get More Website Visitors to Their Blog

The more visitors on your blog, the more chance you have of increasing your number of patients. In this episode, Tyson talks about the different ways you can get more visitors to your blog.What was discussed?
* Quote for the day is: "We may encounter many defeats but we must not be defeated.” -Maya Angelou.
Ways to get more visitors:
o Be proactive.
* Take control. Go out and find people to visit and promote your blog.
 
o Promote yourself.
* Don’t be shy. Promote yourself and your business.
 
o Utilize social media.
* Utilize social media for promotions.
 
o Make it easy for people to share.
* Have an easy, one-click, share button on your website.
 
o Add a link to your blog and emails as your signature.
 
o Tweet your blog posts.
* Tweet often and regularly.
 
o Focus on keywords.
* Repeat keywords in a natural way.
 
o Offer more than just text.
* Use a variety of different medias such as infographics and videos.
 
Learn more about Blogging
Learn more about Podcasting
 
Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report
 
Check out the show notes at:
titanwebagency.com/podcast/050
 
Connect With Us:
·Follow us on Twitter: @titanwebagency
·And on Facebook: Titan Web Agency Facebook Page
·Join our Facebook Group
·Subscribe in iTunes