The 10 Minute Dental Marketing Podcast

How Can You Keep Up to Date with SEO Changes?

What was discussed?
“I’m thankful for all those who said no to me. It’s because of them I’m doing it myself.” – Albert Einstein
Here's How You Can Keep Up to Date with SEO Changes
Google Webmaster Blog
This is where Google will typically announce their official updates. While this blog won’t have every single minor update to SEO (which can range from 300-500 updates a year), it does list the changes that are the most popular / will have the most impact online. Please be advised that sometimes they update this blog re-actively instead of proactively.
Search Engine Land
Search Engine Land is one of the most up to date sites and will most likely have some type of an update as soon as people recognize any kind of a change. A lot of times if enough people mention a change or some kind of update, Search Engine Land will communicate directly with Google to confirm or deny the changes.
MOZ
If you need a history of all of the major updates in SEO, definitely head to MOZ. They’ll typically do a Q&A on the changes and will give you a rundown of what each change was about. If you follow these websites, you’ll most likely put yourself ahead of your competition since you’ll be up to date on the major changes in SEO and will be able to change your strategy accordingly. If you need assistance in improving your online presence or are feeling overwhelmed, fill out our free Consultation Form and let us know what you need help with. We’ll set up a time where we can talk and we’ll be happy to help you. Follow us on Twitter @TitanWebAgency and let us know what you’d like to see more of if we haven’t covered a subject that has you confused or lost.
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Why Having an About Us Page Is So Important

What was discussed?
“Eighty percent of success is showing up.” - Woodie Allen
Why Having an About Us Page Is So Important
Research has shown that people trust websites or potential vendors a lot more when they can see them and see their faces.
Here are some important things to include on your About Us page:
Include Photos: While most people probably aren’t checking out the photos to see if they can trust you, it still has the potential to influence their feelings. Having photos of your staff can go a long way in establishing trust with potential clients.Be Real: Make sure that your bio reflects the kind of person you are. If you’re witty or funny, let that show in your bio. If you’re not, that’s completely fine! Just make sure that your bio gives your client an idea about what to expect. A great way to do this is to tell a story about your practice or about yourself.Call to Action: Let your visitors know what they need to do after they’ve read through your About Us page. An example of this would be, “If you’re looking for a dentist in this area, give us a call today. We’d be happy to work with you.” Make sure that your call to action is not aggressive or pushy.Overall, you want to make sure that your About Us page really communicates what your practice is about and what your visitors can expect from your staff. It’s a great place to highlight what you enjoy about your work, what you’re really good at, and the kind of people behind your practice.Don’t overlook your About Us page; it should be considered one of the top 3 most important pages on your website. It goes a long way in increasing conversions, establishing trust with your clients, and creating a connection with the online community!If you need assistance in improving your online presence or are feeling overwhelmed, fill out our free Consultation Form and let us know what you need help with. We’ll set up a time where we can talk and we’ll be happy to help you.If you’ve enjoyed this podcast and want to stay updated on Titan Web Agency, we’d love to have you follow us on Twitter @TitanWebAgency!
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How to Create an SEO Strategy for Your Business

What was discussed?
Motivation: “Do not let what you cannot do interfere with what you can do.” – John Wooden
How to Create an SEO Strategy for Your Business
Keyword Analysis
When you’re doing your keyword analysis, you’ll want to identify what the most obvious and relevant keywords are in relation to your business. If you’re an orthodontist in Las Vegas, an example of a “broad” keyword would be: Las Vegas orthodontist.Once you’ve identified the broad keywords, you’ll want to pair them with more specific ones.Specific keywords are referred to as “longtail keywords”. Here are some examples: “the best Las Vegas orthodontist, “reviews of Las Vegas orthodontist”, and “orthodontist near sunrise”.Ranking for specific keywords is beneficial since they won’t be as competitive as broad keywords and people who are looking up those specific keywords are closer to buying.Here are of the important tools mentioned:Keyword.ioGoogle AdWordsGoogle Search Console
Local SEO
Getting your website to show up for geographically specific search results is really important. Ideally, you’ll want to show up on the first 3 listings that show up on the map (located to the right of the search results on Google).To do this, have your Google Business Profile page set up and optimized properly.Make sure that your name, address, phone number, and website is consistent on every page that it’s listed. Keep track of where your citations have been created and make sure that your business information is the same across the board.For more information on Local SEO, check out the links below:
Content Creation
Blog posts and video marketing are different types of content that can help you establish a relationship with your clients even before they visit your practice.You want to produce new content on a regular basis to keep visitors interested and to establish an online presence.For more information, check out our blog post on how to get your blog started.
Link Building
Link Building is when someone references your website and makes a clickable link that leads to your website.You want to be mentioned and linked to on relevant blogs and websites, especially from local businesses and organizations. Some examples would be: local newspapers, local businesses, and community events that your business participates in.
Social Media
Being active in your offline community is just as important as being active in the online community when creating an SEO strategy for your website.Google will try to use as many factors as possible when retrieving information about your business. They’ll want to see your business interacting with the community, which can include putting out good information, having an established presence online and offline, and engaging with the online and offline community via Social Media. If you need assistance in improving your online presence or are feeling overwhelmed, fill out our free Consultation Form and let us know what you need help with. We’ll set up a time where we can talk and we’ll be happy to help you.Be sure to follow us on Twitter @TitanWebAgency to keep up to date on all of our latest news!
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Create Better Content by Doing This

What was discussed?
Quote of the Day: “The only way of finding the limits of the possible is by going beyond them into the impossible.” – Arthur C. Clark
Creating Better Content
Content is a great way to market your practice. Content marketing is about creating content, getting in front of your audience and letting them know they can trust you, and turning those site visitors into clients.Create Infographics: Infographics provide useful information in stylish & eye-catching ways. They’re a great way to deliver information in digestible “bite sized” bits that people will enjoy reading. They’re also highly shareable via social media. Have some good statistics that your audience doesn’t know and use that data to tell a story on your blog and on social media.Use Case Studies: Case studies are a great way to create content as it doesn’t seem so much like you are marketing to anybody. They’re a great way to get referrals and they build a lot of credibility. Create a case study about a previous client and make sure that your case studies are HIPAA compliant.Create Evergreen Blog Posts: Create blog posts that will stand the test of time. This doesn’t mean you can’t create content that is specific to right now, you can still do this but make sure your content is constant and can be referred back to a few years down the road. Hopefully you know your industry well enough to know the things that change and the things that remain the same.Write an E-Book: Writing an E-Book is much simpler than you think! It doesn’t have to be incredibly lengthy and there is even software that will help you create an E-Book out of your blog posts. If you choose to go this route, make sure you go through the E-Book and touch it up and look for any mistakes.Media Options: Remember that there are tons of media options out there. You can create videos, podcasts, slideshows, etc. You don’t have to mimic what other practices are doing or what other people say is working for them. Test what works for you and your audience; see what they like to read and how they like to read it and try to produce content that is in line with that.
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7 Ways to Improve Your Website

What was discussed?
Quote of the Day: “Life has two rules: 1) Never quit & 2) Never forget rule number 1.”
7 Ways You Can Make Your Website Better
Your Logo: Make sure that you have a clearly visible, top-notch, and professional logo. You need to have something that people can recognize you by to start building your brand.Get Rid of Clutter: Your goal on your homepage is to have clear actions for your visitors to take. Whatever your goal is, give your visitors clear instructions on how to get in contact without having to search through tons of unnecessary clutter.Use Colors Correctly: Use colors appropriately and effectively. As a general rule, blues and greens do really well as they’re calming colors. If your goal is getting your clients to trust you or you’re trying to provide a relaxing and calming atmosphere, try to refrain from using high energy colors. Check out some articles on google relating to color psychology for more tips.Be Easy to Read: Use a regular font that is normal sized and easy to read. Don’t use fancy fonts, super tiny fonts, or cursive fonts. Make sure your bolds show up properly as bolds and that your font is clear. Think about what’s clearest and best for your visitors to read.Have a Clear Message: Make sure each of your pages have a clear action and purpose. For example, if the page was about dental implants, at the end of the page say something along the lines of, “Interested to see if dental implants are for you? Call us today at (XXX-XXX-XXXX) for a free consultation.” Provide the information and how to get into contact with you.Build Trust & Establish Authority: One of the best ways to do this is to put testimonials on your homepage or if they’re for a particular service, put them on that service page. Testimonials are wonderful especially when combined with photos of the clients. Video testimonials can be very effective.Consider Getting Rid of Sliders: A lot of reports have determined that sliders are ineffective tools that don’t convert visitors well. Consider using something else in place of a slider. If you want to change any aspect of your site, be sure to do the changes one at a time. If you’re considering changing your slider for instance, try changing a specific image on the slider before just removing the entire slider.
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5 Ways to Get Guest Posts from Medical Professionals

What was discussed?
Quote of the Day: “Don’t worry about failures, worry about the chances you miss when you don’t even try.” – Jack Canfield
5 Ways to Get Guest Blog Posts from Medical Professionals
Having guest bloggers post on your website is a great way to establish your online presence. Guest posts will provide useful information and helpful answers to your visitors, will help you to build your career by networking, and will even get you some backlinks from those who you are networking with. Network Locally: Network at meetup groups (check out meetup.com), chamber meetings, and business groups. You don’t necessarily want to have your competition posting on your blog, but maybe have another professional post on your blog. (For example, if you’re a dentist, reach out to an orthodontist who can post some valuable content.)Network Online: LinkedIn is a great place to start networking online with other professionals. Reach out to them and see if they’re interested in writing up a post that you can publish on your website.Join Online Communities: Google Plus has a lot of different communities that you can join to find opportunities to guest blog and to find guest bloggers for your own site. It might take a bit of digging, but these communities can be extremely helpful in finding others who can write content that is relevant to your work.Search Around: Do a few google searches for websites that are looking for guest bloggers in your industry. A few example searches would be “website that accepts guest blogs” or “dentists that accept guest blogs”, something along those lines.Sites That Accept Guest Bloggers: Check out WebMD or some other websites that have articles written by other people. See if you can get in contact with some of those writers and try and establish a relationship that leads to guest blogging.The goal is to build your brand and establish yourself as an authority. Networking locally and online are great ways to establish your online presence and guest blogging is a great way to generate traffic to your site and have your visitors find valuable information.Websites mentioned:MeetUp.comWebMD
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7 Quick On Page SEO Wins

What was discussed?
Quote of the Day: “Though no one can go back and make a brand new start, anyone can start from now and make a brand new ending.” – Carl Bard
Quick SEO Wins To Make Your Website More Visible
Submit Your Site: Submit your site to Google Search Console (previously Google Webmasters). This tool will tell you how often you show up in search results, the searches you’re showing up for, how readable your website is, what they think your website is about, and will let you know if you have any broken links. Go to google.com/webmasters, verify your website, follow the steps and you’re good to go!Fix Your Broken Links: Review the links on your website and make sure that they’re all active and current. You want to make sure your website is providing the best user experience and getting rid of broken links is definitely part of that.Identify Your Keywords: Define your business and identify the searches (keywords) you want to show up for. For example, if you’re a rehab center in Nevada, you’ll probably want to show up for “Nevada Rehab Center” or “Drug rehab Nevada”. Some tools you can use to identify keywords are: Keyword.io or login to google.com/adwords and use their keyword planner.Optimize Your Title Tags: Title tags are found when you hover your cursor over the top of your browser and they are one of the most important things in SEO as they tell Google what your pages are about. Make sure you don’t have duplicate title tags and make sure you don’t have any missing title tags. Each page should have its own title tag. (An example title tag would be “Breast Implants in LA” for a Cosmetic Surgeon specializing in Breast Implants in Los Angeles.)Write Unique Meta Descriptions: A meta description is the description that is found underneath the headings whenever you make a search on Google. You want to incorporate your keywords into your meta descriptions in an appropriate and natural manner. Make sure that your meta descriptions are compelling, unique, and appropriate for each page.Create a Sitemap: If you’re using Wordpress, you can install a plugin that will create your sitemap for you. Your sitemap will tell Google the layout of your website by letting it know where everything is located.Create Valuable Content: If you have a page that has less than 300 words of content and it’s not doing so well in the rankings, go ahead and add some more content to that page. A general rule of thumb is to have about 600-1,000 words of valuable and useful content for your site visitors.Tools Discussed:Keyword.io – Keyword FinderScreaming Frog – Runs a report that lets you see what your current title tags are.
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7 Ways Doctors Can Use Visual Content Effectively

What was discussed?
Quote of the Day: “When I let go of what I am, I become what I might be.” – Lao Tzu
How You Can Use Visual Content Effectively to Market Your Practice
Be Consistent: Consistently use the same logo. Don’t use different color schemes for your logo. Build up recognition by consistently using the same colors, content, and style.Personalize Your Content: Create custom ads based on the pages that your visitors are checking out. This can be useful in targeting specific clients, especially on Facebook. For example, if a visitor checks out a Dental Implants page on your site, Facebook can generate a targeted ad that reminds them about Dental Implants at your practice. Make sure to utilize this feature!Make it Interesting: Make your visual content interesting and memorable. Associating great content with your site is a great way to establish authority and trust.Be Helpful: Provide a solution to a problem that your potential audience has. Try creating some infographics or visual content that addresses problems or issues that your audience has interest in.Show That You’re Human: Let your audience know that you aren’t just a business and that you have a vested interest in the well-being of your clients. People tend to appreciate transparency and honesty, especially in healthcare professionals. Let some of your personality come through your website so that visitors have a better idea of who you are and what your business is about.End Results: Show your visitors what type of work you can do. Some clients want to know exactly what they’d look like after pursuing a specific option or they might be curious about what kind of options are available. Show off some before and after photos that helps clients to get excited about and understand what options available.Tell A Story: Let them see previous success stories that help them to imagine what their own success story would look like by using your services. Make sure the story highlights the benefits of your work.
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An Introduction to SEO: Terms You Should Know.

What was discussed?
Quote of the Day: “The real opportunity for success lies within the person and not in the job.” - Zig ZiglarSome common SEO terms that you should know:Blog: Place on your website where you can regularly publish content. The post should be visible, should include information that your visitors would find helpful, and should usually include images and possibly videos.Conversion: When someone accomplishes a goal that you have set on your website. For example, if you have a form on your site that you’d like people to fill out and a visitor comes to the website and fills out the form.Domain: Where people go to find your website. Example: www.yourwebsite.comThe Fold: The part of your website where the page gets cut off. Content is above or below “The Fold”. Title Tag: The description of the page that you see when you hover your mouse over the tab of the browser. This lets the search engines know what’s on the page.On-Page SEO: The coding of the website that lets the search engines know what the site is about (the location of your company, services provided, etc.).Off-Page SEO: Your presence off of your website and around the web. How well can the search engines find you on other websites? Are the other websites linking to yours? Backlink: A clickable link from one site to another. These are used in search engines to determine how relevant you are.Keyword: A term that you’d like to show up for in the search results. For example, if you are a dentist serving the Salt Lake City area, a keyword you’d like to show up for is “Salt Lake City dentist”.Long Tail Keyword: A keyword that is longer and more specific. Using the Salt Lake City dentist example, a long-tail keyword would be “Salt Lake City dentist that offers teeth whitening”. These tend to drive more traffic as a whole.No-Follow Link: A backlink that is from one website to another that doesn’t provide any authority. This is when one website that has an established and respected online presence links to a site that is without that level of authority and they do not wish to vouch for the validity of that website.Do-Follow Link: A backlink that is from one website to another that does provide authority. This is when a website with authority and an established online presence links to another website and does want to vouch for the validity of that website.SERP: This stands for Search Engine Ranking Page. This is the page that you are shown after searching for a keyword, it usually has around 10-15 results on it.Sitemap: A map of your site. This is placed on a specific page of your website, let the search engines know the layout of your site. Once they know the layout of your site, they can better index those pages and determine what your website is about.These terms are useful to know regardless of whether you’re doing your own SEO or not. They will help you to better understand what your marketing company is talking about in terms of SEO.
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Should You Hire an Online Marketing Company or Do it Yourself

What was discussed?
Quote of the Day: “Be not afraid of life. Believe that life is worth living, and your belief will help create the fact.” – William JamesShould you do your own online marketing, or hire someone to do it for you?
Here are some common questions that will help you to determine which route to take:
50 Hours to Learn the Basics: Are you willing to spend 50 hours minimum (200-300 hours preferably) to learn the basics of SEO and online marketing?Comprehensive SEO Campaign: Are you willing to put together a comprehensive SEO campaign and follow it? 1000 Words Every Week: Are you willing to write at least 1000 words weekly, optimize those words, and then publish them in a blog post form?Industry Trends: Are you willing to dedicate at least 10 hours per week to reading up on industry trends?Review of Local Citations: Are you willing to go through your local citations (monthly at minimum) to ensure that they’re correct?Relationship Building: Are you willing to build relationships with other websites? Content Creation: Are you willing to commit at least 10 hours per week to creating original content?Hiring: Are you willing to outsource for the content that you can’t produce yourself (such as videos and graphics)?Editing: Are you willing to edit and proofread the content that others have produced for you?Review of Google Analytics & Reports: Are you willing to spend at least 10 hours per month reviewing your Google Analytics and Google Search Console Reports? These reports provide a lot of valuable information such as where your traffic is coming from, what pages they’re landing on, if they’re visiting other pages, the clickthrough rate for those queries, etc.Implement Changes after Review: Are you willing to implement new changes to your SEO campaign after reviewing the information provided by your reports?Results vs. Expectations: Are you humble enough to admit when the results you’ve received did not line up with the expectations you had?Be sure to consider the cost vs. the reward when you are deciding whether you’d like to do your own online marketing and SEO or if you’d like to hire an agency to help.
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