In this episode, talks about business directory listings (citations) and the role they play in your online marketing.
What was discussed?
·Quote for the day is “Cowards never start, the weak never finish, and winners never quit”
·Business listings are the listings you have online on different directories such as Google, Bing, etc.
·Google My Business is one of the most important listing for your business to be on.
·Make sure that your listings are 100% accurate.
·The consistency of these listings and where you are listed impacts your search engine rankings.
·Remember NAP – Name, Address and Phone number consistency is important.
·Where can you get citations?
o Chamber of commerce
o Industry directories
o Search on Google for your competitors business name, and this will show where they are listed.
o Alumni websites
·Fill out the listings as much as possible.
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