Friday May 01, 2015
8 Ways You Can Succeed With Email Marketing
Email Marketing is a great way to market your practice for a relatively small cost. In this episode, Tyson talks about the 8 different ways you can succeed with email marketing.
What was discussed?
·Quote for the day is “Do it now. Sometimes, later, becomes never.”
How can a doctor succeed with email marketing?
o Focus on subject lines
o Create an efficient & effective schedule
o Tailor your content to your audience
o State your case
o Have a clear call to action
o Provide Value
o Use social media
o Ask for feedback
·Subject lines are what people look at when opening an email, keep it simple.
·Usually 2-3 times per month would be just fine for email frequency
·Be sure you are writing for your target audience.
·Keep it short and sweet.
·Provide a call to action.
·Utilize social media as much as possible.
·Ask for feedback and improve as appropriate.
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