The 10 Minute Dental Marketing Podcast

How Often Should Doctors Blog?

What was discussed?
Quote of the day: “The only person you are destined to become is the person you decide to be.” – Ralph Waldo EmersonStudies have shown that an increase in blogging leads to an increase in traffic.
What is Marketing Automation Software?
Marketing Automation Software is software that you can use to help you track your ideal customer, identify areas that you need to improve, and will allow you to put processes and procedures in place so that you can automatically market to people who visit your website. It also provides great analytics for leads that come in.Don’t forget to check out Hubspot’s marketing software.
Some useful statistics from Hubspot’s study:
Companies that publish 16 or more blog posts per month will get 3.5x more traffic than companies that publish 0-4 posts per month.If you have 1-10 employees, publish at least 11 times per month. This will earn you almost 3x as much traffic. If you’re publishing blog posts that provide answers and relevant information to your visitors, you will start getting a serious increase in incoming leads.You should set a goal to blog at least 10 times per month.That breaks down into 2 times per week, which might seem like a lot. It’s much more manageable if you create an editorial calendar and map out (in advance) what you’d like to write about. It’ll be much easier if you have a process in place that keeps you on track. It’s also completely fine if you have ghostwriters do the majority of the writing, but you should always go through the material to make any edits or to make sure the post is in your voice.If you’d like to know more about how you can increase traffic to your website so that you can show up higher in the search engines, check out our free SEO Analysis form. Every website has a score, and you’ll need to know what yours is! We’ll compare you against your competition, look at your main keywords and see where you rank, look at your social interaction (and that of your competitors), and we’ll look at your backlinks. This report is manually done and manually reviewed, and we present all of the information you’ll need in a beautiful PDF report. To pick up the report, head to our Analysis pag,e and we’ll be happy to get started.If you need assistance in improving your online presence or are feeling overwhelmed, fill out our free Consultation Form and let us know what you need help with. We’ll set up a time where we can talk and we’ll be happy to help you.Be sure to follow us on Twitter @TitanWebAgency to keep up to date on all of our latest news!
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How Can You Find Time to Build and Maintain a Blog?

What was discussed?
Motivation: “Everything you’ve ever wanted is on the other side of fear.” - George Addair
How Can You Find Time to Build & Maintain a Blog?
Make it a Priority: Whatever your priorities are, you want to add blogging to that list. Blogging will help you grow your audience. It will improve your search engine results and will improve your visitor’s experience of the site. They’ll be able to get an idea for what you know and what you’re doing.Create Attainable Goals: An attainable goal could be something along the lines of writing at least 2 blogs a week for the first 6 months of the year. Goals can help you achieve and accomplish something that you really want, as long as you put effort into it. Studies show that blogging consistently brings in more leads than websites without blogs.Get Organized: Create a template that you’ll use for blogging. It should have an outline of what you’ll discuss in the post, a summary, a couple bullet points, and some images. Templates make it much easier to plan out your post. Along with that, create a content calendar. Add your posts to the calendar and what topics you’re writing on. When they’re visible on a calendar, you have an idea of where you’re headed which will make the task easier to handle.Brainstorm Ahead: Brainstorm ideas ahead of time. Have ideas for around 6 months out already in your content calendar. If you were to plan out your ideas for 6 months down the road (2 posts a week), it’d take around 2 hours – which isn’t that long!Blog About Your Interests: Let your passion show through. Blogging about topics you enjoy or have an interest in will come through in your writing and will do a better job at engaging your audience.Cut Time Elsewhere: Try cutting 30 minutes off of another task. See if there are tasks that could be handled by an assistant or someone more appropriate in your business. Dedicate those 30 minutes to blogging.If you need assistance in improving your online presence or are feeling overwhelmed, fill out our free Consultation Form and let us know what you need help with. We’ll set up a time where we can talk and we’ll be happy to help you.Be sure to follow us on Twitter @TitanWebAgency to keep up to date on all of our latest news!
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How to Build a Loyal Patient Base

What was discussed?
Quote of the Day: “To be successful, you must accept all challenges that come your way. You can’t just accept the ones you like.” – Mike GafkaToday’s episode is about keeping your churn level to a minimum. If you’re keeping your churn level low, you’ll be able to grow your practice much quicker. One of the most important aspects of any business is building your customer base.
Here are some statistics on just how seriously customer service can impact your business:
A 2011 AMEX Report shows that 3 out of 5 customers will give up a previous favorite brand if they can get better customer service somewhere else.A 2010 RightNow Report shows 9 out of 10 Americans will spend more if they believe they can get excellent customer service.A 2011 Consumer Report showed that 91% of consumers will not give a business a second chance if they feel that their experience was bad. A reported 2 out of 3 customers have walked out of retail establishments if they feel the service is bad.
Here are some ways to improve your Customer Service:
Offer Multiple Services: Being a specialist in something is a great thing, but offering relevant services can increase customer satisfaction. You can provide complimentary services that are an extension of your specialty. Create and Build a Brand: If people can easily recognize your name, your practice, who you are and what you do, then they’re more likely to connect with you and remain loyal to you. Customers will develop a sense of trust if they see your brand positively represented in their communities.Offer the BEST Customer Service Anywhere: Go above and beyond. Build a name that is immediately associated with great customer service. If that means that you have a worry free cancellation policy, then provide it! If your first thought is ‘I could never do that… I’d lose so much money!’ then you’re not thinking about it in the right way! Think about the opportunity that you have to be known as the doctor that doesn’t charge a cancellation fee. If cancelling an appointment with you was an easy and stress-free process, customers are more likely to call you back and set up another appointment. Whatever you have to do, make sure that you’re doing it better than everyone else. Rally Your Troops: Appoint someone in your office as the Brand Ambassador and have that person go out into the community and build your brand. Appoint someone else in the office as the Customer Service King or Queen and have them make sure that the high standards that your practice has set are being met. Have them make sure that every single customer you have has an excellent experience.You most likely will be unable to make every single person happy and that’s okay! Your goal should be to make sure that you’ve done everything possible to please your customers. If they still decide they’d like to go somewhere else, you should still be able to say that you did everything you could to make them happy. If you’d like to know more about how you can increase traffic to your website so that you can show up higher in the search engines, check out our free SEO Analysis form. Every website has a score and you’ll need to know what yours is! We’ll compare you against your competition, look at your main keywords and see where you rank, look at your social interaction (and that of your competitors), and we’ll look at your backlinks! This report is manually done and manually reviewed and we present all of the information you’ll need in a beautiful PDF report. To pick up the report, head to our Analysis page and we’ll be happy to get started.If you need assistance in improving your online presence or are feeling overwhelmed, fill out our free Consultation Form and let us know what you need help with. We’ll set up a time where we can talk and we’ll be happy to help you.Be sure to follow us on Twitter @TitanWebAgency to keep up to date on all of our latest news!
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How Can You Keep Up to Date with SEO Changes?

What was discussed?
“I’m thankful for all those who said no to me. It’s because of them I’m doing it myself.” – Albert Einstein
Here's How You Can Keep Up to Date with SEO Changes
Google Webmaster Blog
This is where Google will typically announce their official updates. While this blog won’t have every single minor update to SEO (which can range from 300-500 updates a year), it does list the changes that are the most popular / will have the most impact online. Please be advised that sometimes they update this blog re-actively instead of proactively.
Search Engine Land
Search Engine Land is one of the most up to date sites and will most likely have some type of an update as soon as people recognize any kind of a change. A lot of times if enough people mention a change or some kind of update, Search Engine Land will communicate directly with Google to confirm or deny the changes.
MOZ
If you need a history of all of the major updates in SEO, definitely head to MOZ. They’ll typically do a Q&A on the changes and will give you a rundown of what each change was about. If you follow these websites, you’ll most likely put yourself ahead of your competition since you’ll be up to date on the major changes in SEO and will be able to change your strategy accordingly. If you need assistance in improving your online presence or are feeling overwhelmed, fill out our free Consultation Form and let us know what you need help with. We’ll set up a time where we can talk and we’ll be happy to help you. Follow us on Twitter @TitanWebAgency and let us know what you’d like to see more of if we haven’t covered a subject that has you confused or lost.
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Why Having an About Us Page Is So Important

What was discussed?
“Eighty percent of success is showing up.” - Woodie Allen
Why Having an About Us Page Is So Important
Research has shown that people trust websites or potential vendors a lot more when they can see them and see their faces.
Here are some important things to include on your About Us page:
Include Photos: While most people probably aren’t checking out the photos to see if they can trust you, it still has the potential to influence their feelings. Having photos of your staff can go a long way in establishing trust with potential clients.Be Real: Make sure that your bio reflects the kind of person you are. If you’re witty or funny, let that show in your bio. If you’re not, that’s completely fine! Just make sure that your bio gives your client an idea about what to expect. A great way to do this is to tell a story about your practice or about yourself.Call to Action: Let your visitors know what they need to do after they’ve read through your About Us page. An example of this would be, “If you’re looking for a dentist in this area, give us a call today. We’d be happy to work with you.” Make sure that your call to action is not aggressive or pushy.Overall, you want to make sure that your About Us page really communicates what your practice is about and what your visitors can expect from your staff. It’s a great place to highlight what you enjoy about your work, what you’re really good at, and the kind of people behind your practice.Don’t overlook your About Us page; it should be considered one of the top 3 most important pages on your website. It goes a long way in increasing conversions, establishing trust with your clients, and creating a connection with the online community!If you need assistance in improving your online presence or are feeling overwhelmed, fill out our free Consultation Form and let us know what you need help with. We’ll set up a time where we can talk and we’ll be happy to help you.If you’ve enjoyed this podcast and want to stay updated on Titan Web Agency, we’d love to have you follow us on Twitter @TitanWebAgency!
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How to Create an SEO Strategy for Your Business

What was discussed?
Motivation: “Do not let what you cannot do interfere with what you can do.” – John Wooden
How to Create an SEO Strategy for Your Business
Keyword Analysis
When you’re doing your keyword analysis, you’ll want to identify what the most obvious and relevant keywords are in relation to your business. If you’re an orthodontist in Las Vegas, an example of a “broad” keyword would be: Las Vegas orthodontist.Once you’ve identified the broad keywords, you’ll want to pair them with more specific ones.Specific keywords are referred to as “longtail keywords”. Here are some examples: “the best Las Vegas orthodontist, “reviews of Las Vegas orthodontist”, and “orthodontist near sunrise”.Ranking for specific keywords is beneficial since they won’t be as competitive as broad keywords and people who are looking up those specific keywords are closer to buying.Here are of the important tools mentioned:Keyword.ioGoogle AdWordsGoogle Search Console
Local SEO
Getting your website to show up for geographically specific search results is really important. Ideally, you’ll want to show up on the first 3 listings that show up on the map (located to the right of the search results on Google).To do this, have your Google Business Profile page set up and optimized properly.Make sure that your name, address, phone number, and website is consistent on every page that it’s listed. Keep track of where your citations have been created and make sure that your business information is the same across the board.For more information on Local SEO, check out the links below:
Content Creation
Blog posts and video marketing are different types of content that can help you establish a relationship with your clients even before they visit your practice.You want to produce new content on a regular basis to keep visitors interested and to establish an online presence.For more information, check out our blog post on how to get your blog started.
Link Building
Link Building is when someone references your website and makes a clickable link that leads to your website.You want to be mentioned and linked to on relevant blogs and websites, especially from local businesses and organizations. Some examples would be: local newspapers, local businesses, and community events that your business participates in.
Social Media
Being active in your offline community is just as important as being active in the online community when creating an SEO strategy for your website.Google will try to use as many factors as possible when retrieving information about your business. They’ll want to see your business interacting with the community, which can include putting out good information, having an established presence online and offline, and engaging with the online and offline community via Social Media. If you need assistance in improving your online presence or are feeling overwhelmed, fill out our free Consultation Form and let us know what you need help with. We’ll set up a time where we can talk and we’ll be happy to help you.Be sure to follow us on Twitter @TitanWebAgency to keep up to date on all of our latest news!
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Create Better Content by Doing This

What was discussed?
Quote of the Day: “The only way of finding the limits of the possible is by going beyond them into the impossible.” – Arthur C. Clark
Creating Better Content
Content is a great way to market your practice. Content marketing is about creating content, getting in front of your audience and letting them know they can trust you, and turning those site visitors into clients.Create Infographics: Infographics provide useful information in stylish & eye-catching ways. They’re a great way to deliver information in digestible “bite sized” bits that people will enjoy reading. They’re also highly shareable via social media. Have some good statistics that your audience doesn’t know and use that data to tell a story on your blog and on social media.Use Case Studies: Case studies are a great way to create content as it doesn’t seem so much like you are marketing to anybody. They’re a great way to get referrals and they build a lot of credibility. Create a case study about a previous client and make sure that your case studies are HIPAA compliant.Create Evergreen Blog Posts: Create blog posts that will stand the test of time. This doesn’t mean you can’t create content that is specific to right now, you can still do this but make sure your content is constant and can be referred back to a few years down the road. Hopefully you know your industry well enough to know the things that change and the things that remain the same.Write an E-Book: Writing an E-Book is much simpler than you think! It doesn’t have to be incredibly lengthy and there is even software that will help you create an E-Book out of your blog posts. If you choose to go this route, make sure you go through the E-Book and touch it up and look for any mistakes.Media Options: Remember that there are tons of media options out there. You can create videos, podcasts, slideshows, etc. You don’t have to mimic what other practices are doing or what other people say is working for them. Test what works for you and your audience; see what they like to read and how they like to read it and try to produce content that is in line with that.
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7 Ways to Improve Your Website

What was discussed?
Quote of the Day: “Life has two rules: 1) Never quit & 2) Never forget rule number 1.”
7 Ways You Can Make Your Website Better
Your Logo: Make sure that you have a clearly visible, top-notch, and professional logo. You need to have something that people can recognize you by to start building your brand.Get Rid of Clutter: Your goal on your homepage is to have clear actions for your visitors to take. Whatever your goal is, give your visitors clear instructions on how to get in contact without having to search through tons of unnecessary clutter.Use Colors Correctly: Use colors appropriately and effectively. As a general rule, blues and greens do really well as they’re calming colors. If your goal is getting your clients to trust you or you’re trying to provide a relaxing and calming atmosphere, try to refrain from using high energy colors. Check out some articles on google relating to color psychology for more tips.Be Easy to Read: Use a regular font that is normal sized and easy to read. Don’t use fancy fonts, super tiny fonts, or cursive fonts. Make sure your bolds show up properly as bolds and that your font is clear. Think about what’s clearest and best for your visitors to read.Have a Clear Message: Make sure each of your pages have a clear action and purpose. For example, if the page was about dental implants, at the end of the page say something along the lines of, “Interested to see if dental implants are for you? Call us today at (XXX-XXX-XXXX) for a free consultation.” Provide the information and how to get into contact with you.Build Trust & Establish Authority: One of the best ways to do this is to put testimonials on your homepage or if they’re for a particular service, put them on that service page. Testimonials are wonderful especially when combined with photos of the clients. Video testimonials can be very effective.Consider Getting Rid of Sliders: A lot of reports have determined that sliders are ineffective tools that don’t convert visitors well. Consider using something else in place of a slider. If you want to change any aspect of your site, be sure to do the changes one at a time. If you’re considering changing your slider for instance, try changing a specific image on the slider before just removing the entire slider.
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5 Ways to Get Guest Posts from Medical Professionals

What was discussed?
Quote of the Day: “Don’t worry about failures, worry about the chances you miss when you don’t even try.” – Jack Canfield
5 Ways to Get Guest Blog Posts from Medical Professionals
Having guest bloggers post on your website is a great way to establish your online presence. Guest posts will provide useful information and helpful answers to your visitors, will help you to build your career by networking, and will even get you some backlinks from those who you are networking with. Network Locally: Network at meetup groups (check out meetup.com), chamber meetings, and business groups. You don’t necessarily want to have your competition posting on your blog, but maybe have another professional post on your blog. (For example, if you’re a dentist, reach out to an orthodontist who can post some valuable content.)Network Online: LinkedIn is a great place to start networking online with other professionals. Reach out to them and see if they’re interested in writing up a post that you can publish on your website.Join Online Communities: Google Plus has a lot of different communities that you can join to find opportunities to guest blog and to find guest bloggers for your own site. It might take a bit of digging, but these communities can be extremely helpful in finding others who can write content that is relevant to your work.Search Around: Do a few google searches for websites that are looking for guest bloggers in your industry. A few example searches would be “website that accepts guest blogs” or “dentists that accept guest blogs”, something along those lines.Sites That Accept Guest Bloggers: Check out WebMD or some other websites that have articles written by other people. See if you can get in contact with some of those writers and try and establish a relationship that leads to guest blogging.The goal is to build your brand and establish yourself as an authority. Networking locally and online are great ways to establish your online presence and guest blogging is a great way to generate traffic to your site and have your visitors find valuable information.Websites mentioned:MeetUp.comWebMD
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7 Quick On Page SEO Wins

What was discussed?
Quote of the Day: “Though no one can go back and make a brand new start, anyone can start from now and make a brand new ending.” – Carl Bard
Quick SEO Wins To Make Your Website More Visible
Submit Your Site: Submit your site to Google Search Console (previously Google Webmasters). This tool will tell you how often you show up in search results, the searches you’re showing up for, how readable your website is, what they think your website is about, and will let you know if you have any broken links. Go to google.com/webmasters, verify your website, follow the steps and you’re good to go!Fix Your Broken Links: Review the links on your website and make sure that they’re all active and current. You want to make sure your website is providing the best user experience and getting rid of broken links is definitely part of that.Identify Your Keywords: Define your business and identify the searches (keywords) you want to show up for. For example, if you’re a rehab center in Nevada, you’ll probably want to show up for “Nevada Rehab Center” or “Drug rehab Nevada”. Some tools you can use to identify keywords are: Keyword.io or login to google.com/adwords and use their keyword planner.Optimize Your Title Tags: Title tags are found when you hover your cursor over the top of your browser and they are one of the most important things in SEO as they tell Google what your pages are about. Make sure you don’t have duplicate title tags and make sure you don’t have any missing title tags. Each page should have its own title tag. (An example title tag would be “Breast Implants in LA” for a Cosmetic Surgeon specializing in Breast Implants in Los Angeles.)Write Unique Meta Descriptions: A meta description is the description that is found underneath the headings whenever you make a search on Google. You want to incorporate your keywords into your meta descriptions in an appropriate and natural manner. Make sure that your meta descriptions are compelling, unique, and appropriate for each page.Create a Sitemap: If you’re using Wordpress, you can install a plugin that will create your sitemap for you. Your sitemap will tell Google the layout of your website by letting it know where everything is located.Create Valuable Content: If you have a page that has less than 300 words of content and it’s not doing so well in the rankings, go ahead and add some more content to that page. A general rule of thumb is to have about 600-1,000 words of valuable and useful content for your site visitors.Tools Discussed:Keyword.io – Keyword FinderScreaming Frog – Runs a report that lets you see what your current title tags are.
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