January 8, 2016

#069: 7 Ways to Improve Your Website

What was discussed?

Quote of the Day: “Life has two rules: 1) Never quit & 2) Never forget rule number 1.”

7 Ways You Can Make Your Website Better

Your Logo: Make sure that you have a clearly visible, top-notch, and professional logo. You need to have something that people can recognize you by to start building your brand.

Get Rid of Clutter: Your goal on your homepage is to have clear actions for your visitors to take. Whatever your goal is, give your visitors clear instructions on how to get in contact without having to search through tons of unnecessary clutter.

Use Colors Correctly: Use colors appropriately and effectively. As a general rule, blues and greens do really well as they’re calming colors. If your goal is getting your clients to trust you or you’re trying to provide a relaxing and calming atmosphere, try to refrain from using high energy colors. Check out some articles on google relating to color psychology for more tips.

Be Easy to Read: Use a regular font that is normal sized and easy to read. Don’t use fancy fonts, super tiny fonts, or cursive fonts. Make sure your bolds show up properly as bolds and that your font is clear. Think about what’s clearest and best for your visitors to read.

Have a Clear Message: Make sure each of your pages have a clear action and purpose. For example, if the page was about dental implants, at the end of the page say something along the lines of, “Interested to see if dental implants are for you? Call us today at (XXX-XXX-XXXX) for a free consultation.” Provide the information and how to get into contact with you.

Build Trust & Establish Authority: One of the best ways to do this is to put testimonials on your homepage or if they’re for a particular service, put them on that service page. Testimonials are wonderful especially when combined with photos of the clients. Video testimonials can be very effective.

Consider Getting Rid of Sliders: A lot of reports have determined that sliders are ineffective tools that don’t convert visitors well. Consider using something else in place of a slider. If you want to change any aspect of your site, be sure to do the changes one at a time. If you’re considering changing your slider for instance, try changing a specific image on the slider before just removing the entire slider.

Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report

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