The 10 Minute Dental Marketing Podcast

8 Ways You Can Succeed With Email Marketing

Email Marketing is a great way to market your practice for a relatively small cost. In this episode, Tyson talks about the 8 different ways you can succeed with email marketing.
What was discussed?
·Quote for the day is “Do it now. Sometimes, later, becomes never.”
How can a doctor succeed with email marketing?
o   Focus on subject lineso   Create an efficient & effective scheduleo   Tailor your content to your audienceo   State your caseo   Have a clear call to actiono   Provide Valueo   Use social mediao   Ask for feedback·Subject lines are what people look at when opening an email, keep it simple.·Usually 2-3 times per month would be just fine for email frequency·Be sure you are writing for your target audience.·Keep it short and sweet.·Provide a call to action.·Utilize social media as much as possible.·Ask for feedback and improve as appropriate.
Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report
Check out the show notes at:
titanwebagency.com/podcast/033
Connect With Us:
·Follow us on Twitter: @titanwebagency
·And on Facebook: Titan Web Agency Facebook Page
·Join our Facebook Group
·Subscribe in iTunes

SEO: How Much Does it Cost?

Search Engine Optimization is a great tool to increase your presence online and rise above competition, but how much should it cost? In this episode, Tyson talks about how an SEO company determines the cost and what you can expect to pay.
What was discussed?
·Quote for the day is “Begin new trails instead of following old paths.”·Before an SEO project begins, a good dental SEO company performs a comprehensive audit.·A comprehensive audit will give the SEO company a general idea of what needs to be done to increase visibility and rankings.·An SEO audit can include:o   Google My Business review and analysiso   On page SEOo   Backlinkso   Contento   Citationso   Reviewso   Social Interaction·Typical cost for SEO for a dentist or other healthcare professional is around $1,000-$3,000 a month.·The more work that needs done, the more you can expect it to cost.Read the blog post: 8 Ways I Create Content & You Can Too
Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report
Check out the show notes at:
titanwebagency.com/podcast/032/
Connect With Us:
·Follow us on Twitter: @titanwebagency
·And on Facebook: Titan Web Agency Facebook Page
·Join our Facebook Group
·Subscribe in iTunes

How You Can Create Raving Fans for Your Practice

One of the most effective forms of marketing is referral marketing. How do you get your patients to give you referrals? By creating raving fans!  In this episode, Tyson talks about the ways to create raving fans.
What was discussed?
·Quote for the day is “Talent is God given, be humble. Fame is man given, be grateful. Conceit is self given, be careful.”
Ways to create raving fans:
o   Create a vision for your business and pursue it.o   Make sure your vision aligns with your expectations and wants.o   Give and then give some more.·Get raving fans thru excellent customer service, by going above and beyond.·Avoid bad raving fans (ones that complain about you) by treating your patients like gold.·Successful businesses create their own vision.·Social media is a great way to determine the likes and wants of your customers.
Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report
Check out the show notes at:
titanwebagency.com/podcast/031
Connect With Us:
·Follow us on Twitter: @titanwebagency
·And on Facebook: Titan Web Agency Facebook Page
·Join our Facebook Group
·Subscribe in iTunes

10 Problems Doctors Have With Pay Per Click and How to Fix Them

Being able to properly and effectively attract new patients through pay per click will greatly improve the profitability of your practice. In this episode, Tyson talks about the different problems doctors have with PPC and how to solve them.
What was discussed?
·Quote for the day is “Winners embrace hard work. They love the discipline of it, the trade-off they're making to win. Losers, on the other hand, see it as punishment. And that's the difference.”
10 PPC Problems Doctors Face:
o   Directing traffic  to their homepageo   Focusing on broad matcheso   Using generic headlineso   Relying on suggested keywordso   Not using negative keywordso   Not localizingo   Not setting up ad groupso   Lack of attention to phrasingo   Not tracking your resultso   Cost vs Conversion·Send customers to a specific landing page that talks to them, that is targeted with the information they were searching for.·Make headlines specific but broad enough so people can relate to them.·Create negative keywords to avoid showing up to searches that you don’t want.·Remember to target specific areas based on where your ideal patients are.·Use phrases that will describe your practice.·Track your results  for effectiveness and adjust as appropriate.·Maximize the leads by giving visitors what they are searching for and by taking care of them when they contact you. 
Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report
Check out the show notes at:
titanwebagency.com/podcast/030
Connect With Us:
·Follow us on Twitter: @titanwebagency
·And on Facebook: Titan Web Agency Facebook Page
·Join our Facebook Group
·Subscribe in iTunes

Build Your Practice by Doing This

Building your presence online is an extremely effective way to get in front of more potential patients and grow your practice. In this episode, Tyson talks about the ways you can build your online presence now.
What was discussed?
·Quote for the day is “There is no substitute for hard work.”
5 Ways to build your online presence now:
o   Know your goalso   Monitor and improveo   Provide valueo   Connecto   Give back·Know your goals and focus yourself on achieving them|·Measure your progress and adjust·Provide valuable, no strings attached information to your patients and potential patients.·Be social and connect with others·Give back.Titanwebagency.com/philantrophy
Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report
Check out the show notes at:
titanwebagency.com/podcast/029
Connect With Us:
·Follow us on Twitter: @titanwebagency
·And on Facebook: Titan Web Agency Facebook Page
·Join our Facebook Group
·Subscribe in iTunes

10 Problems Dentists Face With Social Media

Social media can be confusing; in this episode, Tyson talks about the 10 problems that a dentist can encounter when using social media.
What was discussed?
·Quote for the day is “A dream does not become a reality thru magic, it takes sweat, determination and hard work.”
The 10 social media problems discussed were:
o   Using too many platforms
o   Using social media as an advertising outlet
o   Using poor content
o   Failure to post regularly
o   Too much or too little personality
o   Using technical lingo
o   Failure to understand the tone and text of the environment
o   Failure to respond to your audience
o   Not tracking and analyzing results
o   Failure to use platforms appropriately
·Focus on one social media site that you are comfortable and be active on it before moving on to another.
·Social media should be used to socialize with your patients not simply to sell to them.
·Post photos, videos, and other visuals that are attractive to your patients.
·Stick to to your posting schedule.
·Don’t client your audience by posting about politics or religion.
·Don’t be technical. Speak in a way that your audience can understand.
·Response and engage with your customers.
Here’s the link to Hootsuite and Buffer.
Here’s the link to Google Analytics. 
Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report
Check out the show notes at:
titanwebagency.com/podcast/028
Connect With Us:
·Follow us on Twitter: @titanwebagency
·And on Facebook: Titan Web Agency Facebook Page
·Join our Facebook Group
·Subscribe in iTunes

7 Ways to Stand Out From The Competition

In this episode, Tyson talks about the 7 different ways to differentiate your practice and stand out from your competition  and build a dominating healthcare practice.
What was discussed?
·Quote for the day is “Don’t cry because it is over, smile because it happened.” Dr. Seuss
7 ways to differentiate your practice:
o   Focus on customer serviceo   Be organizedo   Continue your educationo   Upgrade your officeo   Follow up with inactive patientso   Consider internal marketingo   Increase your online presence·Give your customers the best experience they ever thought possible!·Make it convenient for your patients.·Educate yourself with new technologies and information you can offer to your patients to make their lives and experience better.·Improve your office experience and make it customer friendly.·Use internal marketing such as incentives and promo offers.·Build an awesome website to make your online presence stand out.·Guest blog, and blog on your own site and use local listings which can help you increase your presence.
Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report
Check out the show notes at:titanwebagency.com/podcast/027
Connect With Us:
·Follow us on Twitter: @titanwebagency
·And on Facebook: Titan Web Agency Facebook Page
·Join our Facebook Group
·Subscribe in iTunes

5 Qualities of a High Converting Dental Website

Your website is a 24/7 marketing tool and should be the foundation of your online marketing strategy.  A high converting website means more patients and more revenue for you. In this episode, Tyson talks about the 5 qualities of a high converting website and how this will help you and your practice.
What was discussed?
·Quote for the day is “Your beliefs does not make you a better person, your behavior does.”
5 elements of a high converting website.
o   Clean layouto   Loads fasto   Easily findable contact informationo   Working linkso   Aesthetically pleasing·A simple and clean website is much more efficient than one ‘jammed packed’ with info.·The speed of the website is important for customer satisfaction and online search rankings.·Make your contact information easily findable at your website. (upper right hand corner, footer, contact page etc)·Check your links on the site on a regular basis to make sure that they are working and none are broken.·An aesthetically pleasing website helps in making a good first impression of your brand/practice and allows you to show website visitors you take online marketing seriously.Pick up the free report I mentioned called: Your 7 Step Checklist For Your Website Redesign.You can check broken links on a WordPress website by installing this broken link checker. 
Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report
Check out the show notes at:
titanwebagency.com/podcast/026
Connect With Us:
·Follow us on Twitter: @titanwebagency
·And on Facebook: Titan Web Agency Facebook Page
·Join our Facebook Group
·Subscribe in iTunes