The 10 Minute Dental Marketing Podcast

5 Unique Backlink Opportunities to Boost Your Dental SEO Efforts

SEO, when done right, increases your online presence, giving you higher rankings, and as a result more traffic to your website. In this episode, Tyson talks about the 5 backlink opportunities that can improve your dental SEO performance.
What was discussed?
·Quote of the day: “The only person you should try to be better than is the person you were yesterday.”
5 Unique backlink opportunities to improve your SEO performance:
o   Alumni Websites & Newsletters
o   Donations and sponsorships
o   Give Presentations
o   Testimonials
o   Offer Scholarships ·Utilize your alumni websites to build up additional listings.
·Donate to local organizations.
·Sponsor a community event to increase your presence in the community.
·Obtain backlinks from products and services that you are using in your practice.
Connect With Us:
·Follow us on Twitter: @titanwebagency
·And on Facebook: Titan Web Agency Facebook Page
·Subscribe in iTunes

7 Creative Ways a Dentist Can Market Their Practice

Marketing and creativity are a dynamic duo if used correctly. In this episode, Tyson talks about the 7 different ways you can creatively market your practice.
What was discussed?
·Quote for the day: “You can’t fall if you don’t climb. But there’s no joy in living your whole life on the ground.”
7 Creative ways a Dentist can market his practice
o   Use Postcards
o   Provide office tours
o   Use videos
o   Utilize local press
o   Post Facebook Ads
o   Build your reputation
o   Join local organizations·Postcards can be used to track and integrate pay-per click ads.
·Videos are a great way to connect with your potential patients.
·Use press to increase your brand’s exposure.
· Facebook Ads can help with communicating directly with your target audience.
·Build your reputation and reviews on Google Plus.
·Get out there and be active in your community.Get your microphone I mentioned in the podcast.Connect With Us:
·Follow us on Twitter: @titanwebagency
·And on Facebook: Titan Web Agency Facebook Page
 

8 Internet Marketing Mistakes Dentists Make

In this episode, Tyson talks about the 8 common Marketing mistakes that dental practices are making. Learn what they are and so you can make the steps to correct them.
What was discussed?
·Quote for the day: “Believe you can and you are half way there”. -Theodore Roosevelt.
8 internet marketing mistakes dental practices make:
o   Giving mixed messages.
o   Failing to listen to potential patients
o   Failing to utilize mobile websites
o   Not having a high converting website
o   Being afraid to try new things
o   Lack of SEO knowledge
o   Lack of Social Media presence
o   Putting all your marketing eggs in one basket·Patients want to be heard. Listen to them and communicate with them.
·Make sure your website is mobile friendly.
·Branch out, take risks, and create more options.
·Have a good basic knowledge of SEO.
·Be aware of potential clients on Social Media.
·Never invest in a single marketing strategy. Diversify your marketing strategies.Become a Dental Specialist
Learn more about the use of Social Media
Connect With Us:
·Follow us on Twitter: @titanwebagency
·And on Facebook: Titan Web Agency Facebook Page
·Subscribe in iTunes

Four Ways a Doctor Can Diversify Their Online Marketing Strategy

It is essential to market your practice in different ways to make it grow, but how? In this episode, Tyson talks about the 4 different ways you can diversify your marketing campaigns.
What was discussed?
Quote for the day is "Its not the years in your life that count, its the life in your years". By Abraham Lincoln.
4 ways that a doctor can diversify their marketing campaigns include:
o Branch out to different channels of social media
o Blogging (the right way)
o Focus on a specialty
o Think offlineNever settle for a single marketing strategy.
Get on the social media channel that your target audience uses
Provide value and quality to your blog posts.
Blog consistently.
Focus on a niche, have your specialty.
The offline world can still provide you with a good ROI, don't neglect it.
Connect With Us:
·Follow us on Twitter: @titanwebagency
·And on Facebook: Titan Web Agency Facebook Page
·Subscribe in iTunes

Developing Your Own, Unique Content Marketing Strategy

Content marketing is essential to developing your business online. In this episode, Tyson talks about content marketing and how you can develop your own content marketing strategy.
What was discussed?
Quote for the day is "Every strikeout brings me closer to the next home run". By Babe RuthContent Marketing is simply marketing with content.Social Media, Blog posts, podcast, videos and presentations are a few ways to create content.
Content Marketing is much more comprehensive than most other online marketing strategies.
Understand and know your target audience
Being unique and having new ideas will help you develop an awesome strategy.
Developing your content marketing strategy:
Identify your target market and categorize them.
Develop your content.
Deliver your message on the best platform according to your researchDeveloping a USP blog post
Connect With Us:
·Follow us on Twitter: @titanwebagency
·And on Facebook: Titan Web Agency Facebook Page
·Subscribe in iTunes

17 Ways to Improve Your Search Engine Rankings

Now that you have your business running, the next step is to grow it. In this episode, Tyson talks about the 17 different methods you can use to grow your business.
What was discussed?
Quote for the day is "I am not a product of my circumstances, I am a product of my decisions." By Steven Covey
17 ways you can grow your business:
1. Blog
2. Use appropriate keywords and phrases on headlines.
3. Share your location within blog posts
4. Don't under estimate the importance of powerful blog titles
5. Answer the questions that your clients & potential clients have
6. Write information content, not promotional
7. Re-purpose blog content
8. Turn your articles into audio
9. When using video, the title is important, be sure to get a good one!
10. Add your information in your video description
11. Share your video with multiple websites
12. When blogging, use keywords towards the beginning of a post if you can
13. Don't forget local SEO!
14. Claim as many relevant and authoritative directory listings as possible.
15. If you can, put your description and website address in the directory
16. Add awards to your homepage
17. Never rest. Don't settle.
Write regular blog posts and provide useful information.Use the proper keyword on your headlines.Give your location so Google will know where your services are at.Make your blog headlines catchy and attractive to lure potential clients.Answer questions appropriately and accurately.Make sure your blogs are informational, provide good content.Consider making your posts into audio and then uploading it to your website.Add your business details on the video and upload them to multiple video sites such as YouTube, and Vimeo.Accuracy is what will make citations effective.Always look for ways to improve your business.
Connect With Us:
·Follow us on Twitter: @titanwebagency
·And on Facebook: Titan Web Agency Facebook Page
·Subscribe in iTunes

5 Ways You Can Hurt Your Local SEO Efforts

Citations help you with your online presence and ranking online, in this episode, Tyson talks about some best practices when building citations for dentists, or any other healthcare professional, as well as some things they want to avoid.
What was discussed?
Quote for the day is "Whatever the mind of a man can conceive and believe, it can achieve." By Napoleon Hill
5 Things that can hurt your citation building & local SEO efforts:
o Not knowing what citations you haveo Not using the correct informationo Not filling out your profile completelyo Not keeping recordso Not consistently checking your citationsGet an idea where you are listed.Use tools from BrightLocal or Moz.com/Local to know your citations.Make sure that you use the correct information on your citations.Citations should be consistent ( Name/Address/Phone).Fill out your profile completely. You really want to try and stand out.Keep records of the things you have done including usernames, websites you've submitted to, and their status, etc.Listings can change on their own, so be sure to keep at it.Connect With Us:
·Follow us on Twitter: @titanwebagency
·And on Facebook: Titan Web Agency Facebook Page
·Subscribe in iTunes

How can business directory listings help your online presence?

In this episode, talks about business directory listings (citations) and the role they play in your online marketing.
What was discussed?
·Quote for the day is “Cowards never start, the weak never finish, and winners never quit”
·Business listings are the listings you have online on different directories such as Google, Bing, etc.
·Google My Business is one of the most important listing for your business to be on.
·Make sure that your listings are 100% accurate.
·The consistency of these listings and where you are listed impacts your search engine rankings.
·Remember NAP – Name, Address and Phone number consistency is important.
·Where can you get citations?o   Chamber of commerceo   Industry directorieso   Search on Google for your competitors business name, and this will show where they are listed.o   Alumni websites·Fill out the listings as much as possible.
Connect With Us:
·Follow us on Twitter: @titanwebagency
·And on Facebook: Titan Web Agency Facebook Page
·Subscribe in iTunes

The 5 Essentials of Marketing Your Practice Online

Tyson talks about the 5 essential parts of an online marketing campaign to attract more potential customers to your practice.
What was discussed?
·Quote for the day is “Failure is not falling down; but refusing to get up.”
5 parts of an online marketing campaign include:
o   Websiteo   Get listed on directories onlineo   Guest blogo   Use videoo   Email marketing
·Have a website that promotes your practice, a website that is full of information that provides answers to your customers and potential customers questions.
·Online directories can help promote your website.
·Blogging can be a great way to get exposure to your practice’s website.
·Videos can build trust on your potential clients.
·Email marketing can be an effective lead generator for your business, it can attract potential clients to your practice and help you build a relationship with them.
Connect With Us:
·Follow us on Twitter: @titanwebagency
·And on Facebook: Titan Web Agency Facebook Page
·Subscribe in iTunes

7 Tips for Choosing an SEO Company

Now that you know how important SEO is for your practice, it’s time to choose your SEO Company. In this episode, Tyson talks about the 7 ways to ensure you choose the right SEO company for your business.
What was discussed?
·Quote for the day is “The struggle you are in today is creating strength for tomorrow.”
7 Ways to choose your SEO company
o   Have goals and expectations to begino   Get referralso   Look for white hat SEO & understand why this is important.o   Check their knowledgeo   Understand their serviceso   Ask them questions, know their strategyo   Check up on their customer service·Have goals in mind and have expectations for your SEO company before you even start. But don’t be afraid to reset these expectations.
·Get referrals from your colleagues if you can.
·Try to find a company that specializes in SEO in your industry.
·Know what services they can offer you and how it can help your practice.
·Don’t hesitate to ask questions.
Connect With Us:
·Follow us on Twitter: @titanwebagency
·And on Facebook: Titan Web Agency Facebook Page
·Subscribe in iTunes