The 10 Minute Dental Marketing Podcast
The 10-Minute Dental Marketing Podcast delivers brief but powerful and actionable marketing tips and strategies to help you grow your practice and take it to new heights. Visit our website at https://titanwebagency.com to learn how to get more new patients using the power of the internet.
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Episodes
Friday Aug 21, 2015
Friday Aug 21, 2015
In this episode, Tyson tells you how to make your good online marketing campaign great.
What was discussed?
* Quote for the day is: "Problems are not stop signs, they are guidelines.” -Robert H. Schuller.
5 ways to take your online marketing to the next level:
o Make your website mobile friendly.
* Almost 50% of website traffic comes from mobile devices, so make sure that your website is compatible.
o Know your target audience.
* Use your website as a medium to speak to your target audience.
o Focus on Social Media.
* Do more than just set up a Facebook page: really focus your social media.
o Focus on your content.
* Create high quality content.
o Make appropriate adjustments.
* Make adjustments as necessary to keep improving: review, run performance tests, and rethink.
Learn more about Facebook Ads
Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off. You can pick it up at: http://titanwebagency.com/report
Check out the show notes at:
titanwebagency.com/podcast/049
Connect With Us:
·Follow us on Twitter: @titanwebagency
·And on Facebook: Titan Web Agency Facebook Page
·Join our Facebook Group
·Subscribe in iTunes
Friday Aug 14, 2015
Friday Aug 14, 2015
In episode 48, Tyson talks about the ways you can spot and avoid shady dental SEO companies.
What was discussed?
* The quote for the day is: "Start where you are. Use what you have. Do what you can.” -Arthur Ashe.
* Hiring the right company can save you hours of frustration.
Ways to spot a shady SEO company:
o They guarantee first page rankings
* A first page ranking is an impossible guarantee.
o Quantity over quality
* Don’t be swayed by quantity of activity. SEO is not a numbers game.
o 1 tricky ponies
* A company should always use a variety of techniques.
o They are unable to answer your questions.
* The company should always be able to answer your questions.
o They know nothing about SEO.
* Steer clear of companies who do not know SEO at all.
o It sounds too good to be true.
* Thoroughly research the company and their past work.
o Too Cheap
* Too cheap is too good to be true.
Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off. You can pick it up at: http://titanwebagency.com/report
Check out the show notes at:
titanwebagency.com/podcast/048
Connect With Us:
·Follow us on Twitter: @titanwebagency
·And on Facebook: Titan Web Agency Facebook Page
·Join our Facebook Group
·Subscribe in iTunes
Friday Aug 07, 2015
Friday Aug 07, 2015
It is crucial to understand where your website traffic is coming from. In this episode, Tyson talks about the 4 kinds of traffic and why it is important to use Website Analytics.What was discussed?
* Quote for the day is: "Failure will never overtake me if my determination to succeed is strong enough." -Og Mandino
* Website Analytics put simply is: tracking the behavior of your visitors to figure out how they ended up on your site.4 kinds of traffic:
o Direct traffic
* Direct traffic is the most common and comes from individual people directly accessing your website.
o Paid Traffic
* Paid traffic comes from ads you are running on websites, social media, etc. This can also be considered referral traffic.
o Referral Traffic
* Referral traffic comes from sites on which you are referenced.
o Referral traffic can be increased by guest blogging, but be consistent with your citations. See “The Blogging Doctors” below.
o Organic Traffic
* Organic traffic comes from search engines.
* Google Webmasters, or manually running a report and adding a filter, can reveal how a user found your site.
o Stay Credible
* Submitting your articles to databases can cause them to be labeled as spam.
Google Analytics
Google Webmasters
TheBloggingDoctors
Get your free consultation from Tyson.
Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off. You can pick it up at: http://titanwebagency.com/report
Check out the show notes at:
titanwebagency.com/podcast/047
Connect With Us:
·Follow us on Twitter: @titanwebagency
·And on Facebook: Titan Web Agency Facebook Page
·Join our Facebook Group
·Subscribe in iTunes
Friday Jul 31, 2015
Friday Jul 31, 2015
Every business should have a website. In this episode, Tyson talks about the 5 crucial elements for your healthcare website.
What was discussed?
* The quote for the day is: “Fall 7 times, stand up 8.”
5 Elements of a Successful Healthcare Website:
o Contact Form*Every website should have a contact form to filter out spam and easily connect to clients. o Visible phone number* Phone numbers should be easily visible on the upper right hand corner of the screen.o Online appointment capability* Patients should be able to book appointments through your website.o Click to pay* Your website should have a quick and convenient method to pay bills online.o Updated blog* Position yourself as a leader in the industry by updating your blog weekly.
Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off. You can pick it up at: http://titanwebagency.com/report
Check out the show notes at:
titanwebagency.com/podcast/046
Connect With Us:
·Follow us on Twitter: @titanwebagency
·And on Facebook: Titan Web Agency Facebook Page
·Join our Facebook Group
·Subscribe in iTunes
Friday Jul 24, 2015
Friday Jul 24, 2015
SEO, if done right, can really help you take your business to the next level. In order to get the most out of SEO, choose a company that is familiar with your industry. In this episode, Tyson talks about the 7 questions you should ask an SEO company.
What was discussed?
·Quote for the day: “Everything has beauty, but not everyone sees it.”
7 questions to ask an SEO company:
o Can you guarantee first page rankings?
o How will I know what work you are doing?
o What role does Social Media play in SEO?
o What tools do you use for SEO?
o What are your views on Content Marketing and SEO?
o How do you define “success?”
o How much does it cost?·Look for an honest company that doesn’t make you false promises.
·Hire a company that will frequently update you on what they are doing.
·The company should integrate Social Media into your marketing campaign.
·Steer clear of automated SEO tools.
·What is their take on Content Marketing?
·You should both have the same target goals.How much does Dental SEO cost?
Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off. You can pick it up at: https://titanwebagency.com/report
Check out the show notes at:
titanwebagency.com/podcast/045
Connect With Us:
·Follow us on Twitter: @titanwebagency
·And on Facebook: Titan Web Agency Facebook Page
·Join our Facebook Group
·Subscribe in iTunes
Friday Jul 17, 2015
Friday Jul 17, 2015
In this episode, Tyson talks about the 3 strategies you can implement in order for your practice to go beyond page 1 rankings.
What was discussed?
·Quote for the day is: “The man on top of the mountain didn't fall there.” - Vince Lombardi.
3 Strategies to Go Beyond #1 Rankings
o Email Marketingo Utilize Content Marketingo Use Social Media & Re-targeting·Email marketing is a powerful tool to market your practice. Start collecting emails as early as possible.
·Send out monthly newsletters.
·You can use blog posts, videos, and podcast to market your content.
·Use Social Media to drive visitors to your website. 8 Effective Targeting Strategies for Building Facebook Page LikesPodcast, Episode 5
Podcast, Episode 17
Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off. You can pick it up at: http://titanwebagency.com/report
Check out the show notes at:titanwebagency.com/podcast/044
Connect With Us:
·Follow us on Twitter: @titanwebagency
·And on Facebook: Titan Web Agency Facebook Page
·Join our Facebook Group
·Subscribe in iTunes
Friday Jul 10, 2015
Friday Jul 10, 2015
SEO, when done right, increases your online presence, giving you higher rankings, and as a result more traffic to your website. In this episode, Tyson talks about the 5 backlink opportunities that can improve your dental SEO performance.
What was discussed?
·Quote of the day: “The only person you should try to be better than is the person you were yesterday.”
5 Unique backlink opportunities to improve your SEO performance:
o Alumni Websites & Newsletters
o Donations and sponsorships
o Give Presentations
o Testimonials
o Offer Scholarships ·Utilize your alumni websites to build up additional listings.
·Donate to local organizations.
·Sponsor a community event to increase your presence in the community.
·Obtain backlinks from products and services that you are using in your practice. Get a consultation
Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off. You can pick it up at: http://titanwebagency.com/report
Check out the show notes at:
titanwebagency.com/podcast/043
Connect With Us:
·Follow us on Twitter: @titanwebagency
·And on Facebook: Titan Web Agency Facebook Page
·Join our Facebook Group
·Subscribe in iTunes
Friday Jul 03, 2015
Friday Jul 03, 2015
Marketing and creativity are a dynamic duo if used correctly. In this episode, Tyson talks about the 7 different ways you can creatively market your practice.
What was discussed?
·Quote for the day: “You can’t fall if you don’t climb. But there’s no joy in living your whole life on the ground.”
7 Creative ways a Dentist can market his practice
o Use Postcards
o Provide office tours
o Use videos
o Utilize local press
o Post Facebook Ads
o Build your reputation
o Join local organizations·Postcards can be used to track and integrate pay-per click ads.
·Videos are a great way to connect with your potential patients.
·Use press to increase your brand’s exposure.
· Facebook Ads can help with communicating directly with your target audience.
·Build your reputation and reviews on Google Plus.
·Get out there and be active in your community.Get your microphone I mentioned in the podcast.Learn who your ideal patients areLearn how they can get more reviewsGet a consultationHave you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off. You can pick it up at: http://titanwebagency.com/report
Check out the show notes at:titanwebagency.com/podcast/042
Connect With Us:
·Follow us on Twitter: @titanwebagency
·And on Facebook: Titan Web Agency Facebook Page
·Join our Facebook Group
·Subscribe in iTunes