The 10 Minute Dental Marketing Podcast

Have You Been Ripped Off? 7 Signs Your SEO Company is No Good.

What was discussed?
Quote of the Day: “Life is 10% what happens to us and 90% how we react to it.” – Dennis P. Kimbro
Here are 7 Signs That Your SEO Company Is No Good:
Meaningless Reports: The company provides reports that are often filled with useless information or complicated speech that is meant to deter you. The reports you receive should be easy to understand and should include useful and valuable information.Rankings That Don’t Matter: They tell you that you are ranking high for highly specific searches that don’t matter to you and that this is a good thing. They should be concerned with improving your rankings for searches that matter to you or are in line with your goals.Measurable Results: They aren’t giving you any measurable results that you can see. You need to ensure that the money you are putting in is going to end up in an increase in business, not just rankings.Irregular Contact: They aren’t contacting you on a regular basis and any correspondence is few and far between. The company should be contacting you regularly, preferably around 2-5 times a month (aside from the monthly report).Rankings Suffer with Google Updates: Whenever Google releases an update, your rankings suffer and the company tells you that there was no way to foresee the loss in rank. This should not be a situation that you find yourself in each time Google releases an update. Not Challenging Unrealistic Expectations: The company lets you continue in your belief that your small investment will return the same results as someone who has invested much more for much longer. They should challenge any unrealistic expectations that you have and ideally, would provide you with alternatives to your current expectations.They Sell Link Packages: This is an outdated practice and isn’t how SEO works anymore. If they’re trying to sell you link packages, they aren’t up to date with the current practices surrounding SEO.
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What You Should Expect When Hiring an SEO Company

What was discussed?
Quote of the Day: “Everything you’ve ever wanted is on the other side of fear.” – George Addair
SEO has become a lot more geared towards creating content with good value, making sure that content is easily accessible by the search engines, and being a good member of the internet.
Here’s what to expect when you hire an SEO / online marketing company:
Full Transparency: Nothing should be hidden from you and they should be able to answer any questions you have about their practices. If they are claiming that they cannot give out industry secrets or something along those lines, don’t believe it.Reasonable Communication: Inquiries that you make should be responded to in a reasonable amount of time, usually 24-48 hours.Website Involvement: The company should be involved in your website and should be providing you with information on what needs to go on your website and how they’re going to do it. If they aren’t asking you for access to your site, it is a huge red flag.Tons of Questions: If the company is truly building up a decent campaign, they should be asking you tons of questions. Questions can range from “Has your site experienced any increase in traffic?” to something as simple as “What is your date of birth?” and the answers will be used to build your campaigns.Regular Reports: The reports should be showing you your website traffic (especially organic traffic), call tracking (if they’re doing this), and your rankings compared to previous months.Goals and Vision: They should want to understand your goals and vision with your website and what you want to accomplish in the long term. What are you trying to do for your company and your site other than to just increase traffic?Encourage Doing Your Part: They should be requesting some sort of action from you that will help you to accomplish your goals and should ask you to do certain things to improve the quality of your site and online presence.
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How to Make Your Google Ads Landing Pages More Effective

Quote of the Day: “The only person you are destined to be is the person you decide to be.” – Ralph Waldo Emerson
11 Tips on How to Make Your Google Adwords Landing Page More Effective:
1. Define your goal: When someone clicks on your ad and is sent to your landing page -- what do you want them to do? Make sure there is a specific goal in mind for that page.2. Know Your Audience: Your message will (and should) change depending on the audience you are trying to reach.3. Give Them What They Want: Provide value & good information that is easily accessible.4. Be Specific: Let those who visit your page know why they should choose your practice over someone else’s by mentioning specific benefits of working with you (accreditation's, techniques, etc.)5. Tell Them What To Do: If you’d like forms filled out, tell them to fill out a form. If you’re looking for contact by phone, provide the number and tell them to call. Let your visitors know the best ways to contact you!6. Consider Using Video: Using video can improve conversions. Sometimes videos can transform text into a story and can provide a better overall experience to your visitor.7. Build Trust & Authority: Include some symbols (accreditation's, reviews, etc.) of trust that can distinguish your practice from others.8. Make It Scannable: Make sure that your landing page is easy to read and makes finding pertinent information a painless process.9. Lose Anything Unnecessary: If it isn’t necessary, don’t include it. Don’t make their first experience a giant wall of text filled with unnecessary information.10. Follow-Up with a Thank You Page: If you have a form for them to fill out, make sure to include a Thank You Page after they submit that lets them know what the next steps are.11. Test & Re-Test: Whenever you’re changing an aspect of your site, test out how well it is received by paying attention to the stats & numbers.
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How Doctors Can Use YouTube to Grow Their Practice

In this episode, Tyson talks about YouTube and how doctors can use video to connect with patients, and build trust with potential patients.
What was discussed?
• The quote for the day is: "I would rather die of passion than of boredom." - Vincent van Gogh• Did you know: according to Google, 64% of consumers use video to research a healthcare professional. If you haven’t used it before, then it's time to create a YouTube channel for your practice.• Make your own videos, you can do it by uploading and editing them through your phone. All you need is the right apps.• Share others’ videos. Ask your patients to share a video.• Ask patients to be part of your videos. Have them create a video testimonial. This will boost your credibility and provide you with more content you can post on your site and social accounts.• Create educational videos about treatments, how-to videos, and answer your patients’ questions. This will allow you to position yourself as smart and helpful, while adding value with your content.• Video can be a powerful way to connect with patients as they show you and your personality. Time to use it more!
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Keywords, What Should You Focus On?

In this episode, Tyson talks about keywords and how to use them to get more patients.
What was discussed?
•    The quote for the day is: “Change your thoughts and you change your world” -Norman Vincent Peale•    If you want to show up to the search engines, then show up for the right keywords•    The right keywords help you to convert more patients•    It's important that you don't just focus on keywords on the benefit of keywords•    Even if you create a lot of content and add value, you still need to optimize it for search engines.
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Why You Shouldn't Rely on Google Ads

In this episode, Tyson discusses how he changed his mind regarding his views about Google Ads.
What was discussed?
•    The quote for the day is: "The only way to do great work is to love what you do." - Steve Jobs•    You shouldn’t rely soley on one form of marketing, including just Google AdWords.•    #1. Google Ads can attract clicks from people with no intention of buying. You are spending a budget on the so-called windows shoppers that simply have a look but don't intend to actually buy. •    #2 People get numb to ads. How many times do you click on an ad? You see them on such a regular basis that you don't pay attention anymore.•    #3 Paid ads only work on the search engine you're paying, Google, not on other plat-forms. You don't want to be in just one place, but in multiple places, so people can find you.•    #4 People often think that you bought your way to the top of the page and this doesn't bring credibility to your business. They feel that you’re there not because you're good, but because you paid for it.•    #5 It can be extremely expensive, especially if Ads is not set up properly by targeting the right people and optimizing the right ads.•    #6 If you decide you want to do something different, you have no presence, you haven't built up any online real estate.•    #6 You're not going to be able to reach into new markets. If you're not online, how will you expand your reach? •    #7 Google can and will change the rules. You can't rely on somebody else's platform to grow your business.
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This is What Happens When You Don't Market Your Practice Online

In this episode, Tyson talks about the importance of marketing your practice online and what can hap-pen if you don’t do it.
What was discussed?
•    The quote for the day is: "Strive not to be a success, but rather to be of value." - Albert Einstein •    "I'll get my website up and it should be enough" it might have been enough 10 years ago, but not now.•    It's much harder to get to the top of the search engines and attract the patients that you want. That’s why you need to consider marketing your practice online.1. There is the fear of losing new patients. If you don't market your practice online it's going to be harder to find you and your services.2. Current patients may start to look to competitors. Patients want to connect with you on social media, building more trust. If you're not, they might look for someone else.3. If you're not marketing online you won't know what works and what doesn't for your website. You won't know how the different pages are performing. 4. You might be behind the competition. It's important that you follow the trends.5. You won't be able to manage your reputation. More and more people turn to re-views and trust online reviews. People trust what others say online nearly as much as they trust a review by a friend. 6. You're not going to be able to reach into new markets. If you're not online, how will you expand your reach? 7.    It’s time to use the Internet and content marketing to prove your expertise
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7 Ways Doctors Can Use Social Media to Get More Patients

In this episode, Tyson talks about social media and how a doctor can use it to get more patients.
What was discussed?
•    The quote for the day is: "Whatever the mind of man can conceive and believe, it can achieve." — Napoleon Hill•    #1: Connect. Create a page and promote it. Make sure that people know about that page.•    #2: Create a schedule and then follow it. A social media schedule will help you know exactly what you're going to be posting about. Spend an hour at the beginning of the month and create potential status updates that you're going to use, including images, links, etc.•    #3: Engage. Create content and interact. Make sure you reply to questions as soon as possible, be available.•    #4: Go above and beyond with your content creation. This will separate you from the others. You create something really awesome and post it to your wall and people talk about it.•    #5: Don't go dark, stay active. You don't have to be the most social person out there, but don't throw your hands in the air and give up.•    #6: Use social media as a place to provide value, not to promote. Nobody likes social media platforms that only give out offers, without providing solutions.•    #7: When you promote something, make it an amazingly awesome value. If you make an offer, make it extremely attractive.
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How many calls from internet searches are you getting?

In this episode, Tyson talks about call tracking and how you can find out how many calls you are getting from the internet.
What was discussed?
·The quote for the day is: “Life is 10% what happens to you and 90% how you react to it.” -Charles R. Swindoll.·Information details should be consistent through all listings.·Call tracking provides a data of how many people comes to your site through organic listings.·Google Insights tells you a lot of data about your website.CallRailCallFire
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9 Online Marketing Definitions You Should Know

In this episode, Tyson talks about the 9 online marketing definitions you should know.
What was discussed?
•    The quote for the day is: “Perfection is not attainable, but if we chase perfection we can catch excellence.” -Vince Lombardi.•    9 online marketing definitions you should know:o    Search Engine Marketingo    Inbound marketingo    Content Marketingo    Social Media Marketingo    Email Marketingo    Brand Marketingo    Search Engine Optimizationso    Local SEOo    Link Building•    SEM is a catch all for your marketing efforts online.•    Inbound marketing is more low key: content and blog posts.•    Content should be interesting and not come off as promotional.•    SMM is marketed by sharing interesting updates on Linked In, Twitter, Facebook, etc. Provide value. •    Email marketing is an easy-to-miss way to maintain established relationships.•    Brand Marketing means getting your name out in the world: logos, slogans, core values. •    SEO means making your website more relevant to the search engines: content creation and promotion. •    Local SEO focuses on getting your practice to show up in local listings and locations.•    Link building is sending your links to other websites so you can attract more potential clients.Connect With Us:
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