The 10 Minute Dental Marketing Podcast

7 Ways Doctors Can Use Visual Content Effectively

What was discussed?
Quote of the Day: “When I let go of what I am, I become what I might be.” – Lao Tzu
How You Can Use Visual Content Effectively to Market Your Practice
Be Consistent: Consistently use the same logo. Don’t use different color schemes for your logo. Build up recognition by consistently using the same colors, content, and style.Personalize Your Content: Create custom ads based on the pages that your visitors are checking out. This can be useful in targeting specific clients, especially on Facebook. For example, if a visitor checks out a Dental Implants page on your site, Facebook can generate a targeted ad that reminds them about Dental Implants at your practice. Make sure to utilize this feature!Make it Interesting: Make your visual content interesting and memorable. Associating great content with your site is a great way to establish authority and trust.Be Helpful: Provide a solution to a problem that your potential audience has. Try creating some infographics or visual content that addresses problems or issues that your audience has interest in.Show That You’re Human: Let your audience know that you aren’t just a business and that you have a vested interest in the well-being of your clients. People tend to appreciate transparency and honesty, especially in healthcare professionals. Let some of your personality come through your website so that visitors have a better idea of who you are and what your business is about.End Results: Show your visitors what type of work you can do. Some clients want to know exactly what they’d look like after pursuing a specific option or they might be curious about what kind of options are available. Show off some before and after photos that helps clients to get excited about and understand what options available.Tell A Story: Let them see previous success stories that help them to imagine what their own success story would look like by using your services. Make sure the story highlights the benefits of your work.
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An Introduction to SEO: Terms You Should Know.

What was discussed?
Quote of the Day: “The real opportunity for success lies within the person and not in the job.” - Zig ZiglarSome common SEO terms that you should know:Blog: Place on your website where you can regularly publish content. The post should be visible, should include information that your visitors would find helpful, and should usually include images and possibly videos.Conversion: When someone accomplishes a goal that you have set on your website. For example, if you have a form on your site that you’d like people to fill out and a visitor comes to the website and fills out the form.Domain: Where people go to find your website. Example: www.yourwebsite.comThe Fold: The part of your website where the page gets cut off. Content is above or below “The Fold”. Title Tag: The description of the page that you see when you hover your mouse over the tab of the browser. This lets the search engines know what’s on the page.On-Page SEO: The coding of the website that lets the search engines know what the site is about (the location of your company, services provided, etc.).Off-Page SEO: Your presence off of your website and around the web. How well can the search engines find you on other websites? Are the other websites linking to yours? Backlink: A clickable link from one site to another. These are used in search engines to determine how relevant you are.Keyword: A term that you’d like to show up for in the search results. For example, if you are a dentist serving the Salt Lake City area, a keyword you’d like to show up for is “Salt Lake City dentist”.Long Tail Keyword: A keyword that is longer and more specific. Using the Salt Lake City dentist example, a long-tail keyword would be “Salt Lake City dentist that offers teeth whitening”. These tend to drive more traffic as a whole.No-Follow Link: A backlink that is from one website to another that doesn’t provide any authority. This is when one website that has an established and respected online presence links to a site that is without that level of authority and they do not wish to vouch for the validity of that website.Do-Follow Link: A backlink that is from one website to another that does provide authority. This is when a website with authority and an established online presence links to another website and does want to vouch for the validity of that website.SERP: This stands for Search Engine Ranking Page. This is the page that you are shown after searching for a keyword, it usually has around 10-15 results on it.Sitemap: A map of your site. This is placed on a specific page of your website, let the search engines know the layout of your site. Once they know the layout of your site, they can better index those pages and determine what your website is about.These terms are useful to know regardless of whether you’re doing your own SEO or not. They will help you to better understand what your marketing company is talking about in terms of SEO.
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Should You Hire an Online Marketing Company or Do it Yourself

What was discussed?
Quote of the Day: “Be not afraid of life. Believe that life is worth living, and your belief will help create the fact.” – William JamesShould you do your own online marketing, or hire someone to do it for you?
Here are some common questions that will help you to determine which route to take:
50 Hours to Learn the Basics: Are you willing to spend 50 hours minimum (200-300 hours preferably) to learn the basics of SEO and online marketing?Comprehensive SEO Campaign: Are you willing to put together a comprehensive SEO campaign and follow it? 1000 Words Every Week: Are you willing to write at least 1000 words weekly, optimize those words, and then publish them in a blog post form?Industry Trends: Are you willing to dedicate at least 10 hours per week to reading up on industry trends?Review of Local Citations: Are you willing to go through your local citations (monthly at minimum) to ensure that they’re correct?Relationship Building: Are you willing to build relationships with other websites? Content Creation: Are you willing to commit at least 10 hours per week to creating original content?Hiring: Are you willing to outsource for the content that you can’t produce yourself (such as videos and graphics)?Editing: Are you willing to edit and proofread the content that others have produced for you?Review of Google Analytics & Reports: Are you willing to spend at least 10 hours per month reviewing your Google Analytics and Google Search Console Reports? These reports provide a lot of valuable information such as where your traffic is coming from, what pages they’re landing on, if they’re visiting other pages, the clickthrough rate for those queries, etc.Implement Changes after Review: Are you willing to implement new changes to your SEO campaign after reviewing the information provided by your reports?Results vs. Expectations: Are you humble enough to admit when the results you’ve received did not line up with the expectations you had?Be sure to consider the cost vs. the reward when you are deciding whether you’d like to do your own online marketing and SEO or if you’d like to hire an agency to help.
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Have You Been Ripped Off? 7 Signs Your SEO Company is No Good.

What was discussed?
Quote of the Day: “Life is 10% what happens to us and 90% how we react to it.” – Dennis P. Kimbro
Here are 7 Signs That Your SEO Company Is No Good:
Meaningless Reports: The company provides reports that are often filled with useless information or complicated speech that is meant to deter you. The reports you receive should be easy to understand and should include useful and valuable information.Rankings That Don’t Matter: They tell you that you are ranking high for highly specific searches that don’t matter to you and that this is a good thing. They should be concerned with improving your rankings for searches that matter to you or are in line with your goals.Measurable Results: They aren’t giving you any measurable results that you can see. You need to ensure that the money you are putting in is going to end up in an increase in business, not just rankings.Irregular Contact: They aren’t contacting you on a regular basis and any correspondence is few and far between. The company should be contacting you regularly, preferably around 2-5 times a month (aside from the monthly report).Rankings Suffer with Google Updates: Whenever Google releases an update, your rankings suffer and the company tells you that there was no way to foresee the loss in rank. This should not be a situation that you find yourself in each time Google releases an update. Not Challenging Unrealistic Expectations: The company lets you continue in your belief that your small investment will return the same results as someone who has invested much more for much longer. They should challenge any unrealistic expectations that you have and ideally, would provide you with alternatives to your current expectations.They Sell Link Packages: This is an outdated practice and isn’t how SEO works anymore. If they’re trying to sell you link packages, they aren’t up to date with the current practices surrounding SEO.
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What You Should Expect When Hiring an SEO Company

What was discussed?
Quote of the Day: “Everything you’ve ever wanted is on the other side of fear.” – George Addair
SEO has become a lot more geared towards creating content with good value, making sure that content is easily accessible by the search engines, and being a good member of the internet.
Here’s what to expect when you hire an SEO / online marketing company:
Full Transparency: Nothing should be hidden from you and they should be able to answer any questions you have about their practices. If they are claiming that they cannot give out industry secrets or something along those lines, don’t believe it.Reasonable Communication: Inquiries that you make should be responded to in a reasonable amount of time, usually 24-48 hours.Website Involvement: The company should be involved in your website and should be providing you with information on what needs to go on your website and how they’re going to do it. If they aren’t asking you for access to your site, it is a huge red flag.Tons of Questions: If the company is truly building up a decent campaign, they should be asking you tons of questions. Questions can range from “Has your site experienced any increase in traffic?” to something as simple as “What is your date of birth?” and the answers will be used to build your campaigns.Regular Reports: The reports should be showing you your website traffic (especially organic traffic), call tracking (if they’re doing this), and your rankings compared to previous months.Goals and Vision: They should want to understand your goals and vision with your website and what you want to accomplish in the long term. What are you trying to do for your company and your site other than to just increase traffic?Encourage Doing Your Part: They should be requesting some sort of action from you that will help you to accomplish your goals and should ask you to do certain things to improve the quality of your site and online presence.
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How to Make Your Google Ads Landing Pages More Effective

Quote of the Day: “The only person you are destined to be is the person you decide to be.” – Ralph Waldo Emerson
11 Tips on How to Make Your Google Adwords Landing Page More Effective:
1. Define your goal: When someone clicks on your ad and is sent to your landing page -- what do you want them to do? Make sure there is a specific goal in mind for that page.2. Know Your Audience: Your message will (and should) change depending on the audience you are trying to reach.3. Give Them What They Want: Provide value & good information that is easily accessible.4. Be Specific: Let those who visit your page know why they should choose your practice over someone else’s by mentioning specific benefits of working with you (accreditation's, techniques, etc.)5. Tell Them What To Do: If you’d like forms filled out, tell them to fill out a form. If you’re looking for contact by phone, provide the number and tell them to call. Let your visitors know the best ways to contact you!6. Consider Using Video: Using video can improve conversions. Sometimes videos can transform text into a story and can provide a better overall experience to your visitor.7. Build Trust & Authority: Include some symbols (accreditation's, reviews, etc.) of trust that can distinguish your practice from others.8. Make It Scannable: Make sure that your landing page is easy to read and makes finding pertinent information a painless process.9. Lose Anything Unnecessary: If it isn’t necessary, don’t include it. Don’t make their first experience a giant wall of text filled with unnecessary information.10. Follow-Up with a Thank You Page: If you have a form for them to fill out, make sure to include a Thank You Page after they submit that lets them know what the next steps are.11. Test & Re-Test: Whenever you’re changing an aspect of your site, test out how well it is received by paying attention to the stats & numbers.
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How Doctors Can Use YouTube to Grow Their Practice

In this episode, Tyson talks about YouTube and how doctors can use video to connect with patients, and build trust with potential patients.
What was discussed?
• The quote for the day is: "I would rather die of passion than of boredom." - Vincent van Gogh• Did you know: according to Google, 64% of consumers use video to research a healthcare professional. If you haven’t used it before, then it's time to create a YouTube channel for your practice.• Make your own videos, you can do it by uploading and editing them through your phone. All you need is the right apps.• Share others’ videos. Ask your patients to share a video.• Ask patients to be part of your videos. Have them create a video testimonial. This will boost your credibility and provide you with more content you can post on your site and social accounts.• Create educational videos about treatments, how-to videos, and answer your patients’ questions. This will allow you to position yourself as smart and helpful, while adding value with your content.• Video can be a powerful way to connect with patients as they show you and your personality. Time to use it more!
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Keywords, What Should You Focus On?

In this episode, Tyson talks about keywords and how to use them to get more patients.
What was discussed?
•    The quote for the day is: “Change your thoughts and you change your world” -Norman Vincent Peale•    If you want to show up to the search engines, then show up for the right keywords•    The right keywords help you to convert more patients•    It's important that you don't just focus on keywords on the benefit of keywords•    Even if you create a lot of content and add value, you still need to optimize it for search engines.
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Why You Shouldn't Rely on Google Ads

In this episode, Tyson discusses how he changed his mind regarding his views about Google Ads.
What was discussed?
•    The quote for the day is: "The only way to do great work is to love what you do." - Steve Jobs•    You shouldn’t rely soley on one form of marketing, including just Google AdWords.•    #1. Google Ads can attract clicks from people with no intention of buying. You are spending a budget on the so-called windows shoppers that simply have a look but don't intend to actually buy. •    #2 People get numb to ads. How many times do you click on an ad? You see them on such a regular basis that you don't pay attention anymore.•    #3 Paid ads only work on the search engine you're paying, Google, not on other plat-forms. You don't want to be in just one place, but in multiple places, so people can find you.•    #4 People often think that you bought your way to the top of the page and this doesn't bring credibility to your business. They feel that you’re there not because you're good, but because you paid for it.•    #5 It can be extremely expensive, especially if Ads is not set up properly by targeting the right people and optimizing the right ads.•    #6 If you decide you want to do something different, you have no presence, you haven't built up any online real estate.•    #6 You're not going to be able to reach into new markets. If you're not online, how will you expand your reach? •    #7 Google can and will change the rules. You can't rely on somebody else's platform to grow your business.
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This is What Happens When You Don't Market Your Practice Online

In this episode, Tyson talks about the importance of marketing your practice online and what can hap-pen if you don’t do it.
What was discussed?
•    The quote for the day is: "Strive not to be a success, but rather to be of value." - Albert Einstein •    "I'll get my website up and it should be enough" it might have been enough 10 years ago, but not now.•    It's much harder to get to the top of the search engines and attract the patients that you want. That’s why you need to consider marketing your practice online.1. There is the fear of losing new patients. If you don't market your practice online it's going to be harder to find you and your services.2. Current patients may start to look to competitors. Patients want to connect with you on social media, building more trust. If you're not, they might look for someone else.3. If you're not marketing online you won't know what works and what doesn't for your website. You won't know how the different pages are performing. 4. You might be behind the competition. It's important that you follow the trends.5. You won't be able to manage your reputation. More and more people turn to re-views and trust online reviews. People trust what others say online nearly as much as they trust a review by a friend. 6. You're not going to be able to reach into new markets. If you're not online, how will you expand your reach? 7.    It’s time to use the Internet and content marketing to prove your expertise
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