The 10 Minute Dental Marketing Podcast
The 10-Minute Dental Marketing Podcast delivers brief but powerful and actionable marketing tips and strategies to help you grow your practice and take it to new heights. Visit our website at https://titanwebagency.com to learn how to get more new patients using the power of the internet.
Episodes

Friday Apr 01, 2016
Why Doctors Should Use Visual Content to Market Their Services
Friday Apr 01, 2016
Friday Apr 01, 2016
What was discussed?
Quote of the day: “We can’t help everyone, but everyone can help someone.” – Ronald Reagan
Use Photos:
Place photos of your office and staff on your website. These will help people become more comfortable and trusting of you before they come see you. Before and after photos can showcase some of the work that you do. Including images in your blog posts can improve search rank engine results. Including photos on Facebook will improve your profile as it’ll be recognized as more complete. Using photos in marketing emails, with Facebook ads, and on Instagram will help to build your brand and tell a story within seconds!
Use Video:
Get a YouTube channel and create short videos on an iPhone or Android and post them to your channel. You can create videos of you answering frequent questions that your staff gets, videos of some of your work, videos of your staff and office, or anything that offers insight into your business! If you’d like to know more about using video in your practice, check out our blog post on How Dentists Can Use YouTube To Get More Patients.
Other Visual Content:
Some other kinds of visual content would include Infographics. Infographics tell a story using statistics and numbers and they’re usually a really nice way to get across bits of information. You can also use animated GIFs, comics, and memes which you can make shareable on social media.
Things to Avoid Using Directly on Your Website:
Avoid including every single one of the items listed above on your business’ website. You’ll want to share things like Infographics and GIFs or memes on social media. Including all of the above directly on your site will lead to slow load times and a bad user experience. Be sure to avoid using Flash on your website – it’s older technology and it’s not very friendly to the search engines!If you’d like to know more about how you can increase traffic to your website so that you can show up higher in the search engines, check out our free SEO Analysis form. Every website has a score and you’ll need to know what yours is! We’ll compare you against your competition, look at your main keywords and see where you rank, look at your social interaction (and that of your competitors), and we’ll look at your backlinks!This report is manually done and manually reviewed and we present all of the information you’ll need in a beautiful PDF report. To pick up the report, head to our Analysis page and we’ll be happy to get started.If you need assistance in improving your online presence or are feeling overwhelmed, fill out our free Consultation Form and let us know what you need help with. We’ll set up a time where we can talk and we’ll be happy to help you.Be sure to follow us on Twitter @TitanWebAgency to keep up to date on all of our latest news!Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off. You can pick it up at: http://titanwebagency.com/reportCheck out the show notes at:titanwebagency.com/podcast/081
Connect With Us:
·Follow us on Twitter: @titanwebagency
·And on Facebook: Titan Web Agency Facebook Page
·Join our Facebook Group
·Subscribe in iTunes

Friday Mar 25, 2016
What is the secret to getting more patient reviews?
Friday Mar 25, 2016
Friday Mar 25, 2016
What was discussed?
Quote of the Day: “The question isn’t who is going to let me, it’s who is going to stop me.”
Have a place for people to leave reviews:
Claim and optimize your online profiles. Some of the best websites for people to leave reviews are: Google My Business, Yelp, Facebook and Healthgrades. You need to head to those websites and set up your profile on those websites.
Manage your online reviews:
You can monitor your reviews by setting up Google Alerts. When your practice is mentioned online, you’ll get an email that lets you know when and where so that you can respond to it if needed. You can also use tools like Grade.Us and BrightLocal that search the internet for places where you’ve received reviews and will alert you by email. Responding to reviews will show that you’re proactive, care about your patients, and that you continue to care for them even after they’ve left the office.
Tell people where & how to leave a review:
Create a page that will walk your visitors through the process of leaving a review as well as a list of all the different places that they can leave a review. Include links to your Google My Business page and the other sites that they can review your practice on. If you’d like an example, be sure to check out Grade.Us/TitanWeb!
Share the positive reviews:
Sharing those reviews in social media, in your email newsletter, and in physical newsletters will lend credibility to your practice and will encourage other patients to go and leave reviews. It helps create a paper trail of all of the positive experiences that visitors have had at your practice and will help to build your brand!
Ask for & listen to the feedback:
This will show that you truly want to do what’s right and what’s in the best interest of your patients. It’ll help to guide you in making your practice the best that it can be. Bad reviews will inevitably happen, but what matters is how you handle the bad review. Acknowledge and address the review head on. Don’t blame the patient, don’t say that they’re lying or that the review is inaccurate. Always remain professional and sincere and just own it. Don’t try to avoid accepting responsibility. Make a recommendation that they call you so that you can try and resolve their experience or find another way to turn their experience around.
If you do these five different things, you’ll start generating more reviews for your practice. Positive reviews equals more new patients!Here’s a full list of all the websites mentioned in today’s podcast:Google My BusinessGoogle AlertsYelpYellowpagesHealthgradesGrade.UsGrade.Us/TitanWebBrightLocalGoogle My BusinessIf you’d like to know more about how you can increase traffic to your website so that you can show up higher in the search engines, check out our free SEO Analysis form. Every website has a score and you’ll need to know what yours is! We’ll compare you against your competition, look at your main keywords and see where you rank, look at your social interaction (and that of your competitors), and we’ll look at your backlinks!This report is manually done and manually reviewed and we present all of the information you’ll need in a beautiful PDF report. To pick up the report, head to our Analysis page and we’ll be happy to get started.If you need assistance in improving your online presence or are feeling overwhelmed, fill out our free Consultation Form and let us know what you need help with. We’ll set up a time where we can talk and we’ll be happy to help you.Be sure to follow us on Twitter @TitanWebAgency to keep up to date on all of our latest news!Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off. You can pick it up at: http://titanwebagency.com/reportCheck out the show notes at:titanwebagency.com/podcast/080
Connect With Us:
·Follow us on Twitter: @titanwebagency
·And on Facebook: Titan Web Agency Facebook Page
·Join our Facebook Group
·Subscribe in iTunes

Friday Mar 18, 2016
Exactly How to Use the Internet to Get More New Patients
Friday Mar 18, 2016
Friday Mar 18, 2016
What was discussed?
Quote of the day: “You can’t use up creativity. The more you use, the more you have.” – Maya Angelou Today we are going to discuss how you can use the power of the internet to get more new patients. If you do dental implants, be sure to check out our blog post about marketing dental implant ideas.
Create an Engaging Website:
Websites can no longer be static, unchanging, brochure type websites. You need a website that provides value to the visitor. If you’re looking for a website that accurately portrays who you are, what your business is about, and why visitors should come to you -- you’ll most likely need to pay more than a couple hundred dollars. Look for an agency that understands the concept of a well-designed website. A well-designed website takes a lot more than just images and text. You’ll want a website that turns visitors into patients and that means the website needs to be engaging.
Understand the Value of SEO:
SEO stands for Search Engine Optimization; something that used to be easy but has since evolved into something more complex. A true dental SEO professional understands the evolving nature of SEO and especially understands Conversion Rate Optimization. Conversion Rate Optimization is optimizing your website to get the most amount of conversions as possible. Once you’re ranking well in the search engines, you’ll be able to change things on your website to ensure that you’re getting the most conversions possible from the visitors that go to your website. It’s important that the SEO professionals you’re working with understand all of those concepts plus the importance of keywords. They’ll especially need to know the difference between long-tail keywords (example: zoom teeth whitening salt lake city) vs short-tail keywords (example: Salt Lake City dentist). An SEO professional will be able to determine which keywords your website needs to rank higher for in order to turn visitors into patients. Someone who’s searching for a general Salt Lake City dentist is a lot further from becoming a patient as opposed to someone searching for a specific service (zoom whitening, Invisalign) offered by dentists in Salt Lake City.
Use Local SEO to your Advantage:
Make sure that your website is optimized for local SEO. Local SEO is a part of SEO that’s more focused on the area of your business. Your website needs to be set up so Google understands where you are, what you do, and what you offer. Your website especially needs to be optimized for mobile visitors since they’re much more likely to buy compared to a desktop searcher. According to Google, 50% of consumers that look up a store on their cellphone and 34% of consumers who look up a store on their tablet will visit the store that same day.
Understand Pay Per Click or Google Ads:
Pay Per Click and Google Ads can be one of the most effective ways to get new patients. When you type something into Google, you’ll see two or three options at the top that are labeled ‘ads’. Those are ads set up by people to drive traffic to their websites using Google Ads. This is usually something that takes attention, time, and patience to see the increase in results but can be really helpful in driving traffic to your website.
Interact:
Use Social Media! This can be an extremely powerful tool for online marketing. Don’t just set up scheduled posts. Make sure that you’re actively engaging with your community and with your visitors. You need to make sure that you’re responding to anyone that comments on a post that you create or left a comment on your page. Be personable and make sure to show them who you are. It doesn’t have to be business all the time, show them some of your personality!
Use Re-targeting:
Re-targeting is a technique that you can use with Pay per Click. This is how it works: Someone comes to your website and they get a little piece of code that’s placed on their browser. If they leave your website and are browsing through the internet, they’ll start to see ads for your practice show up. This keeps your business fresh in their mind and when they’re ready, they’ll click on one of your ads and book an appointment. This is a great (and inexpensive) way to build your brand and to keep your name fresh in the minds of visitors!
Leverage Referrals:
Referrals are some of the best kinds of patients you can get. You can leverage these by getting more reviews, putting some of your testimonials up on your site, and by providing excellent service. Word of mouth referrals are still a great thing to get, but positioning your business in a way that showcases the reviews you’ve had will drive more traffic to your business. When people type in “reviews of Dr. Jones” and they see a ton of positive reviews on a lot of different sites (Yelp, Facebook, Google), they’re much more likely to follow through with visiting your office! If you’d like to know more about how you can increase traffic to your website so that you can show up higher in the search engines, check out our free SEO Analysis form. Every website has a score and you’ll need to know what yours is! We’ll compare you against your competition, look at your main keywords and see where you rank, look at your social interaction (and that of your competitors), and we’ll look at your backlinks! This report is manually done and manually reviewed and we present all of the information you’ll need in a beautiful PDF report. To pick up the report, head to our Analysis page and we’ll be happy to get started. If you need assistance in improving your online presence or are feeling overwhelmed, fill out our free Consultation Form and let us know what you need help with. We’ll set up a time where we can talk and we’ll be happy to help you. Be sure to follow us on Twitter @TitanWebAgency to keep up to date on all of our latest news! Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off. You can pick it up at: http://titanwebagency.com/reportCheck out the show notes at: titanwebagency.com/podcast/079
Connect With Us:
·Follow us on Twitter: @titanwebagency
·And on Facebook: Titan Web Agency Facebook Page
·Join our Facebook Group
·Subscribe in iTunes

Friday Mar 11, 2016
How Much Should a Dentist Spend to Get a New Patient?
Friday Mar 11, 2016
Friday Mar 11, 2016
What was discussed?
Quote of the day: “A person who has never made a mistake never tried anything new.” – Albert EinsteinAccording to a couple different surveys and reports, the average value of a new patient is about $1000. So how much should you spend on getting those new patients?
Let’s breakdown the numbers.
You’re getting 40 new patient leads a month (someone that could potentially become a patient) and you’re spending $2000 a month on your marketing. That is about $50 per lead, which might seem like a lot. However, say that you’re closing 17 of those leads. Closing 17 of those leads ends up in about $17,000 projected lifetime value which is really good!If we go back and divide the $2000 a month on marketing by the 17 new leads, we get about $117 per new acquisition. We refer to that as CPA (cost per acquisition).Based on lifetime value of the 17 new patients, we can determine the ROI. Take the projected lifetime value of $17,000 and divide that by the $2000 per month marketing cost and we get an 850% ROI.
A more conservative example:
If we were more conservative and spent $1500 a month on marketing and earned 5 new patients, would it still make sense?Let’s find out!5 new patients would earn a lifetime value of $5000. That’s $5000 new revenue we’re expecting to bill. We spent $1500 to earn that revenue, which makes sense! The ROI of that is $5000 divided by $1500 which would equal 330%. For every dollar that you spend on marketing, you’d earn $3.30 back, which is a no-brainer.
Choose a good marketing firm and set realistic expectations
If you’re working with a good dental internet marketing firm that knows what they’re doing and understands your goals, lifetime value of patients, and the industry, then you should be able to accomplish these goals.However, you should be setting realistic expectations. Don’t expect to spend $500 on marketing and expect to earn 30 new patients, that’s probably not going to happen.Remember that the example of $1000 per patient is a conservative figure. Many dentists we’ve spoken to estimate a lifetime value of around $2500 to $5000!The key is to track this information. It’s important for your staff to track if the leads booked appointments or if they didn’t. Getting an idea of where your calls are coming from will help you to identify what works and what doesn’t work. You have to know your numbers. You have to pay attention to how many people you’re getting in the door and where they’re coming from.You’ll want to work with a firm that can tell you this information. If you’re interested in identifying where your traffic is coming from, check out our previous podcast Episode 77: How can I tell how many visitors I get to my website?If you’d like to know more about how you can increase traffic to your website so that you can show up higher in the search engines, check out our free SEO Analysis form. Every website has a score and you’ll need to know what yours is! We’ll compare you against your competition, look at your main keywords and see where you rank, look at your social interaction (and that of your competitors), and we’ll look at your backlinks! This report is manually done and manually reviewed and we present all of the information you’ll need in a beautiful PDF report. To pick up the report, head to our Analysis page and we’ll be happy to get started.If you need assistance in improving your online presence or are feeling overwhelmed, fill out our free Consultation Form and let us know what you need help with. We’ll set up a time where we can talk and we’ll be happy to help you.Be sure to follow us on Twitter @TitanWebAgency to keep up to date on all of our latest news!Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off. You can pick it up at: http://titanwebagency.com/reportCheck out the show notes at:titanwebagency.com/podcast/078
Connect With Us:
·Follow us on Twitter: @titanwebagency
·And on Facebook: Titan Web Agency Facebook Page
·Join our Facebook Group
·Subscribe in iTunes

Friday Mar 04, 2016
How Can I Tell How Many Visitors to My Website I Get?
Friday Mar 04, 2016
Friday Mar 04, 2016
What was discussed?
Quote of the day: “If you’re offered a seat on a rocket ship, don’t ask what seat. Just get on!” – Sheryl Sandberg Use Google Analytics: Google Analytics will tell you how many visitors you’re getting to your site. It helps create a big overall picture of the traffic to your website. It will tell you the page that people landed on, where people are physically located, where your traffic is coming from, and ton of other information. To Get Started: Go to Google Analytics and create an account. You will get a snippet of code to put on your website and the software will start tracking from there. Useful Perks: Google Analytics will allow you to set up goals and will help you to determine how well your marketing efforts are doing. This information is useful in setting up your automated marketing campaigns and will ensure that when someone comes to your site, they’re presented with information that’s relevant to them. For more information on automated marketing, check out our blog post. Create Dashboards: With Google Analytics, you can create Custom Dashboards. Dashboards give you a quick snapshot of the traffic that is coming to your site along with other information, depending on your preferences. Your dashboards can tell you how long people stay on the pages they’re on and what the most popular pages on your site are. Set up Goals: You can set up goals in Google Analytics that will allow you to keep track of how you’re your website is doing in categories that matter to you. An example of a goal would be: someone opts in to a free report that you offer on your website. If someone opts in, then the goal is completed. Even if you don’t set up a private dashboard, you can still get a lot of good information! Check out some of these tips below: In Google Analytics, go to Audience > Mobile. This will tell you how many people are coming from different devices. Many people estimate that over 50% of internet traffic is from mobile devices. If you notice that your site has a huge amount of mobile traffic, maybe it’s time to look into optimizing your website to be compatible with both desktops and mobile devices! Go to Acquisition > All traffic > Source medium. This will tell you where you traffic is coming from which is useful in understanding how well your marketing efforts are doing. To compare traffic, head to the top-right corner and click on Preceding 30 Days. A box will show up that says Compare to and it will allow you to see the differences in traffic compared to a previous period or year. This is interesting and helps you determine why your traffic may not be as high as it used to be, will help to identify seasonal behaviors, or will help you determine why you’re getting more traffic compared to previous months or years. If you’re curious to watch the difference in traffic after you start blogging, we suggest waiting around 6-12 months to get an accurate representation. If you’re interested in finding out more about building a blog, check out Episode 75: How To Find The Time To Build And Maintain A Blog. Other links discussed in this podcast: Google Analytics Google Webmasters Custom Dashboards for Google Analytics How Doctors Can Automate Their Healthcare Marketing Episode 75: How To Find The Time To Build And Maintain A Blog If you’d like to know more about how you can increase traffic to your website so that you can show up higher in the search engines, check out our free SEO Analysis form. Every website has a score and you’ll need to know what yours is! We’ll compare you against your competition, look at your main keywords and see where you rank, look at your social interaction (and that of your competitors), and we’ll look at your backlinks! This report is manually done and manually reviewed and we present all of the information you’ll need in a beautiful PDF report. To pick up the report, head to our Analysis page and we’ll be happy to get started. If you need assistance in improving your online presence or are feeling overwhelmed, fill out our free Consultation Form and let us know what you need help with. We’ll set up a time where we can talk and we’ll be happy to help you. Be sure to follow us on Twitter @TitanWebAgency to keep up to date on all of our latest news! Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off. You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/077
Connect With Us:
·Follow us on Twitter: @titanwebagency
·And on Facebook: Titan Web Agency Facebook Page
·Join our Facebook Group
·Subscribe in iTunes

Friday Feb 26, 2016
How Often Should Doctors Blog?
Friday Feb 26, 2016
Friday Feb 26, 2016
What was discussed?
Quote of the day: “The only person you are destined to become is the person you decide to be.” – Ralph Waldo EmersonStudies have shown that an increase in blogging leads to an increase in traffic. If you’re still not sure if you can or should start a blog, check out our previous podcast Episode 75: How To Find The Time To Build And Maintain A Blog for some useful information on getting started.
What is Marketing Automation Software?
Marketing Automation Software is software that you can use to help you track your ideal customer, identify areas that you need to improve, and will allow you to put processes and procedures in place so that you can automatically market to people who visit your website. It also provides great analytics for leads that come in.Don’t forget to check out Hubspot’s marketing software.
Some useful statistics from Hubspot’s study:
Companies that publish 16 or more blog posts per month will get 3.5x more traffic than companies that publish 0-4 posts per month.If you have 1-10 employees, publish at least 11 times per month. This will earn you almost 3x as much traffic. If you’re publishing blog posts that provide answers and relevant information to your visitors, you will start getting a serious increase in incoming leads.You should set a goal to blog at least 10 times per month.That breaks down into 2 times per week, which might seem like a lot. It’s much more manageable if you create an editorial calendar and map out (in advance) what you’d like to write about. It’ll be much easier if you have a process in place that keeps you on track. It’s also completely fine if you have ghostwriters do the majority of the writing, but you should always go through the material to make any edits or to make sure the post is in your voice.For more information on Email Marketing, check out Episode 23: How a Doctor Can Succeed With Email Marketing & Episode 33: 8 Ways You Can Succeed With Email Marketing.If you’d like to know more about how you can increase traffic to your website so that you can show up higher in the search engines, check out our free SEO Analysis form. Every website has a score and you’ll need to know what yours is! We’ll compare you against your competition, look at your main keywords and see where you rank, look at your social interaction (and that of your competitors), and we’ll look at your backlinks. This report is manually done and manually reviewed and we present all of the information you’ll need in a beautiful PDF report. To pick up the report, head to our Analysis page and we’ll be happy to get started.If you need assistance in improving your online presence or are feeling overwhelmed, fill out our free Consultation Form and let us know what you need help with. We’ll set up a time where we can talk and we’ll be happy to help you.Be sure to follow us on Twitter @TitanWebAgency to keep up to date on all of our latest news!Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off. You can pick it up at: http://titanwebagency.com/reportCheck out the show notes at:titanwebagency.com/podcast/076
Connect With Us:
·Follow us on Twitter: @titanwebagency
·And on Facebook: Titan Web Agency Facebook Page
·Join our Facebook Group
·Subscribe in iTunes

Friday Feb 19, 2016
How Can You Find Time to Build and Maintain a Blog?
Friday Feb 19, 2016
Friday Feb 19, 2016
What was discussed?
Motivation: “Everything you’ve ever wanted is on the other side of fear.” - George Addair
How Can You Find Time to Build & Maintain a Blog?
Make it a Priority: Whatever your priorities are, you want to add blogging to that list. Blogging will help you grow your audience. It will improve your search engine results and will improve your visitor’s experience of the site. They’ll be able to get an idea for what you know and what you’re doing.Create Attainable Goals: An attainable goal could be something along the lines of writing at least 2 blogs a week for the first 6 months of the year. Goals can help you achieve and accomplish something that you really want, as long as you put effort into it. Studies show that blogging consistently brings in more leads than websites without blogs.Get Organized: Create a template that you’ll use for blogging. It should have an outline of what you’ll discuss in the post, a summary, a couple bullet points, and some images. Templates make it much easier to plan out your post. Along with that, create a content calendar. Add your posts to the calendar and what topics you’re writing on. When they’re visible on a calendar, you have an idea of where you’re headed which will make the task easier to handle.Brainstorm Ahead: Brainstorm ideas ahead of time. Have ideas for around 6 months out already in your content calendar. If you were to plan out your ideas for 6 months down the road (2 posts a week), it’d take around 2 hours – which isn’t that long!Blog About Your Interests: Let your passion show through. Blogging about topics you enjoy or have an interest in will come through in your writing and will do a better job at engaging your audience.Cut Time Elsewhere: Try cutting 30 minutes off of another task. See if there are tasks that could be handled by an assistant or someone more appropriate in your business. Dedicate those 30 minutes to blogging.If you need assistance in improving your online presence or are feeling overwhelmed, fill out our free Consultation Form and let us know what you need help with. We’ll set up a time where we can talk and we’ll be happy to help you.Be sure to follow us on Twitter @TitanWebAgency to keep up to date on all of our latest news!Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off. You can pick it up at: http://titanwebagency.com/reportCheck out the show notes at:titanwebagency.com/podcast/075
Connect With Us:
·Follow us on Twitter: @titanwebagency
·And on Facebook: Titan Web Agency Facebook Page
·Join our Facebook Group
·Subscribe in iTunes

Friday Feb 12, 2016
How to Build a Loyal Patient Base
Friday Feb 12, 2016
Friday Feb 12, 2016
What was discussed?
Quote of the Day: “To be successful, you must accept all challenges that come your way. You can’t just accept the ones you like.” – Mike GafkaToday’s episode is about keeping your churn level to a minimum. If you’re keeping your churn level low, you’ll be able to grow your practice much quicker. One of the most important aspects of any business is building your customer base.
Here are some statistics on just how seriously customer service can impact your business:
A 2011 AMEX Report shows that 3 out of 5 customers will give up a previous favorite brand if they can get better customer service somewhere else.A 2010 RightNow Report shows 9 out of 10 Americans will spend more if they believe they can get excellent customer service.A 2011 Consumer Report showed that 91% of consumers will not give a business a second chance if they feel that their experience was bad. A reported 2 out of 3 customers have walked out of retail establishments if they feel the service is bad.
Here are some ways to improve your Customer Service:
Offer Multiple Services: Being a specialist in something is a great thing, but offering relevant services can increase customer satisfaction. You can provide complimentary services that are an extension of your specialty. Create and Build a Brand: If people can easily recognize your name, your practice, who you are and what you do, then they’re more likely to connect with you and remain loyal to you. Customers will develop a sense of trust if they see your brand positively represented in their communities.Offer the BEST Customer Service Anywhere: Go above and beyond. Build a name that is immediately associated with great customer service. If that means that you have a worry free cancellation policy, then provide it! If your first thought is ‘I could never do that… I’d lose so much money!’ then you’re not thinking about it in the right way! Think about the opportunity that you have to be known as the doctor that doesn’t charge a cancellation fee. If cancelling an appointment with you was an easy and stress-free process, customers are more likely to call you back and set up another appointment. Whatever you have to do, make sure that you’re doing it better than everyone else. Rally Your Troops: Appoint someone in your office as the Brand Ambassador and have that person go out into the community and build your brand. Appoint someone else in the office as the Customer Service King or Queen and have them make sure that the high standards that your practice has set are being met. Have them make sure that every single customer you have has an excellent experience.You most likely will be unable to make every single person happy and that’s okay! Your goal should be to make sure that you’ve done everything possible to please your customers. If they still decide they’d like to go somewhere else, you should still be able to say that you did everything you could to make them happy. If you’d like to know more about how you can increase traffic to your website so that you can show up higher in the search engines, check out our free SEO Analysis form. Every website has a score and you’ll need to know what yours is! We’ll compare you against your competition, look at your main keywords and see where you rank, look at your social interaction (and that of your competitors), and we’ll look at your backlinks! This report is manually done and manually reviewed and we present all of the information you’ll need in a beautiful PDF report. To pick up the report, head to our Analysis page and we’ll be happy to get started.If you need assistance in improving your online presence or are feeling overwhelmed, fill out our free Consultation Form and let us know what you need help with. We’ll set up a time where we can talk and we’ll be happy to help you.Be sure to follow us on Twitter @TitanWebAgency to keep up to date on all of our latest news!Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off. You can pick it up at: http://titanwebagency.com/reportCheck out the show notes at:titanwebagency.com/podcast/074
Connect With Us:
·Follow us on Twitter: @titanwebagency
·And on Facebook: Titan Web Agency Facebook Page
·Join our Facebook Group
·Subscribe in iTunes