The 10 Minute Dental Marketing Podcast

An Introduction to Social Media for Doctors

The use of social media is a great way to connect with your existing or future patients. In this episode, Tyson talks about the different types of social media platforms and how can this help benefit your practice.
What was discussed?
·Quote for the day is “Where you are right now doesn’t have to be where you end up. Decide where you end up.
Introduction to 4 Different Social Media Networks for Doctors
Facebook
Twitter
Google Plus (Google Plus is no longer active)
Instagram
What do you need to do?
Set-up a Facebook business page that is separate from your personal page.
Facebook business page gives you insights and analytics about your business that personal pages do not.
Twitter-keep things nice, short and exact to the point.
Using visuals such as picture are a great way to get engagement.
Build your community or followers in Google Plus to increase visibility and potentially increase your search engine rankings.
Instagram is a visual based social media platform, a good way to showcase your work.
Resist the urge to sell, and instead try and provide value.
Engage and interact with your followers.
Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report
Check out the show notes at:
titanwebagency.com/podcast/017
Connect With Us:
·Follow us on Twitter: @titanwebagency
·And on Facebook: Titan Web Agency Facebook Page
·Join our Facebook Group
·Subscribe in iTunes
 

4 Local SEO Tips for Doctors to Show Up Higher in the Search Results

If you are a doctor, increasing your search ranking is a vital if you want to grow your practice. Getting to the top of the search results will enable you to get in front of more eyeballs, and get more new patients.
In this episode, Tyson talked about 4 strategies you can use to improve your visibility in the local search results.  
What was discussed?
·Quote for the day is “If you look for an excuse, you will find it.  If you look for a way, you will find it.”
The 4 ways to increase your online visibility:
o   Claim your listings (Google My Business, Bing Places, Yahoo Places, etc)
o   Regularly update your website with new content
o   Ensure your on page SEO is properly set up
o   Be Consistent with your name, address, phone number across the internet
·Claim your Google My Business page and make sure it is set up properly.
·Google sees a website that adds new content as a legit website and  this can increase it's rankings.
·With proper website coding, you can increase how well Google reads your website, and as a result, how high up you are shown in the search results.  
·Use the same information on all your citations and listings online to provide good signals to the search engines
Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report
Also, be sure to check out our new podcast, The Healthcare Marketing Audio Blog. You can now listen to any of our blog posts on our blog, or in iTunes or Stitcher.
Check out the show notes at:
titanwebagency.com/podcast/016
Connect With Us:
·Follow us on Twitter: @titanwebagency
·And on Facebook: Titan Web Agency Facebook Page
·Join our Facebook Group
·Subscribe in iTunes

7 Ways You Can Rank Higher in Search Results by Learning from Your Competitors

A competitor is not only considered competition but can be used as a model for your growth. In this episode, we talked about 7 ways that you can learn from your competitors and increase your visibility online.
What was discussed?
·Quote for the day, “Enjoy the little things.”
·How can you learn from your competition?
o   Check out their website content
o   Look at their keywords that they are ranking for (use a tool like SEMRush)
o   Review the site design
o   Look at the website functionality
o   Check the backlink profile using something like ahrefs
o   Look at their citations and see where they are listed
o   Follow them on social media to see how they engage with their audience.
·The content on a website effects the user’s experience.
·Look at specific features that their website has and if appropriate consider implementing them
Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report
Check out the show notes at:
titanwebagency.com/podcast/015
Connect With Us:
· Follow us on Twitter: @titanwebagency
·And on Facebook: Titan Web Agency Facebook Page
·Join our Facebook Group
·Subscribe in iTunes

7 Reasons Your Healthcare Practice Should Start Blogging Today

Blogging is a great way to connect with others and market your practice. In this episode of The 10 minute Healthcare Marketing podcast, we discuss 7 ways that blogging can help you increase your online presence, and get more patients.
What was discussed?
·Quote for the day, “What you do speaks so loudly that I cannot hear what you say.” ~Ralph Waldo Emerson
The 7 ways blogging can help your healthcare practice include:
o   Increase your SEO results
o   Provide content for your social media sharing
o   Raise awareness
o   Establish/Build your authority
o   Educate your visitors
o   Connect and engage
o   Network and build relationships
·Blogging has the ability to increase your search engine rankings and SEO results.
·Be personable and use social media to connect with your potential patients.
·Link your guest blog posts (usually in the bio section) so readers of one of your guest blog posts can see other places you contribute online.
·Educate your readers by teaching them techniques and practices about your services.
·Blogging is a great way for a doctor to network with other doctors, and others in the community.
Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report
Check out the show notes at:
titanwebagency.com/podcast/014
Connect With Us:
·Follow us on Twitter: @titanwebagency
·And on Facebook: Titan Web Agency Facebook Page
·Join our Facebook Group
·Subscribe in iTunes

5 Ways You Can Create Loyal Patients to Build a Thriving Practice

Loyal patients. They are the lifeblood of any thriving practice. Loyal patients not only stay on the books longer, but they refer their friends, family, and others helping you be even more successful.
In this episode, we will be talking about ways you can connect with your patients, building strong bonds that the competition won’t be able to break. This will help you take your practice to the next level.  
What was discussed?
·Quote for the day, “Be the Best Version of You.”
The 5 items discussed were:
o   Watch for warning signs of churn
o   Be accountable
o   Build relationships
o   Be responsive
o   Prove you're worth it
·Proactively manage your relationship with your patients to retain them.
·Watch for warning signs so that your staff can engage and try to persuade your clients.
·Accept mistakes, own up to them, and learn from them.
·Build a personal relationship with each of your patients to develop a level of trust, and a bond that goes beyond patient/doctor.
·Communicate with your patients what you are doing in a level they will understand and appreciate.
Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report
Check out the show notes at:
titanwebagency.com/podcast/013
Connect With Us:
·Follow us on Twitter: @titanwebagency
·And on Facebook: Titan Web Agency Facebook Page
·Join our Facebook Group
·Subscribe in iTunes

3 Reasons Why Your Website Isn't Bringing in New Patients

Your website is done, marketing strategies are set, and now you are wondering why aren’t you still attracting customers? In this episode, we talk about ways to troubleshoot why your practice isn’t bringing in patients thru it’s website.
What was discussed?
·Quote for the day, “Now or never.”
·3 reasons that website don’t work for healthcare professionals.
o   No Before and After Pictures. Nothing showing your work.
o   No reason to choose you. Why should I choose you over other doctors?
o   Content. Don’t be technical. Be personal. Let your patients learn about you and be able to connect with you as a person.
·A good quality, professional website for doctors will typically start in the $3k range.
·Your website should be a 24/7 salesperson for your business.
·Be personal, don’t be too technical.
·Before and after pictures helps people visualize your work.
·Testimonials are great way of selling your work to your visitors.
·The content should speak to your visitors.
If your website isn't bringing you in new patients, be sure to check out a this free guide. 
Have you considered hiring a company to help you market your practice online? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report
 
Connect With Us:
·Follow us on Twitter: @titanwebagency
·And on Facebook: Titan Web Agency Facebook Page
·Join our Facebook Group
·Subscribe in iTunes

3 Marketing Tricks to Explode the Growth of Your Practice

In this episode, we discuss 3 different ways to grow your practice by getting more exposure to your brand, helping you get more patients, and become more profitable.
What was discussed?
·Quote for the day, “Don’t be average.”
Overview of what we discussed:
o  Optimize your website (On Page SEO). Add a sitemap, use page title appropriately.
o   Create awesome content
o   Use promotions
Perform on page SEO to your site.
Add a sitemap.
Create awesome content, providing value to your visitors.
Content can be in the form of blog posts, videos, graphics, images, podcasts, and more.
Update your website regularly with blog posts, videos, etc.
Write posts that answer the questions of your ideal persona.
Use promotions as they are a great marketing tool to drive traffic, increase brand awareness and create a buzz.
Learn more about the different ways to grow your practice through reading the 77 Dental Marketing Ideas blog post, and learn how you can create great quality content thru this post.
Have you considered hiring a company to help you market your practice online? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off.  You can pick it up at: http://titanwebagency.com/report
Connect With Us:
·Follow us on Twitter @titanwebagency
·And on Facebook at Titan Web Agency Facebook Page
·Join our Facebook Group
·Subscribe in iTunes

Three Ways You Can Get to Googles' First Page

How can you get your healthcare practice to the first page of Google? That is what everybody wants to know. It doesn’t matter if you’re a dentist in Las Vegas, a psychologist in Topeka or a plastic surgeon in Miami. You want more exposure to your practice. We talked about 3 ways you can show up on the first page of Google.
What was discussed?
·Quote for the day “Dreams don’t work unless you do.”
·3 ways are thru Ads, Organic listing and Local listings.
·Google Ads are one of the more effective ways of you can market your business.
·The higher you bid is, the higher up your ad will show up.
Organic Results/Listings
·Organic results are search results are typically right underneath the ads.
·These are indicators of how Google see’s your presence online.
 
Google Local Results
·Having a local listing is a great way to market yourself online.
·The higher you show up in your local listings, the more exposure you’ll get and the more clicks you’ll get to your website.
 
Connect With Us:
· Follow us on Twitter @titanwebagency
·And on Facebook at Titan Web Agency Facebook Page
·Join our Facebook Group
·Subscribe in iTunes
Free Offer: Be sure to pick up our free Guide which shows you what you need to know before hiring an online marketing company. Click Here to get it for Free.