The 10 Minute Dental Marketing Podcast

How a Doctor Can Succeed With Email Marketing

Email marketing is a powerful tool to reach  your customers. In this episode, Tyson talks about the ways create an effective email marketing strategy for your practice.
What was discussed?
·Quote for the day is “Be strong when you are weak, brave when you are scared, and humble when you are victorious.”
Five  ways to create and effective email marketing strategy.
o   Focus on Subject lines.
o   Concentrate on the content.
o   Clear and concise call to action.
o   Provide content that is valuable.
o   Tie-in social media.
·Take time to create a powerful subject line.
·Email with purpose.
·Be clear and specific on what you want them to do.
Use social media as a way to get your message out. 
 

How You Can Get Good Reviews & Use Them to Get More Patients

Reviews are a great way to market your practice, they can increase your search rankings and improve your overall online reputation. In this episode, Tyson talks about how to get good reviews for your practice and how to leverage them to get more patients.
What was discussed?
Quote for the day is “Character is how you treat those who can do nothing for you.”
How do you get good reviews?
Set up a review strategy
Kindly ask your patients to leave a review.
Follow up with them
Create a review website for customer’s convenience.
People searching online looks for good reviews.
Provide the best value and service you can offer.
Get at least 5-10 good reviews on Google Plus before asking for reviews elsewhere.
Ask your patients politely for a review.
Follow up after 3 days with a link to the review site.
 
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·Follow us on Twitter: @titanwebagency
·And on Facebook: Titan Web Agency Facebook Page
·Subscribe in iTunes

3 Strategies to Increase Your Website Traffic

More traffic to your website means more opportunities for potential and existing patient to visit your practice. Tyson talks in this episode about the 3 different ways to increase traffic to your website.
What was discussed?
Quote for the day is “Be yourself, everyone else is already taken.”
3 ways to increase traffic in your website.
Use SEO for healthcare professionals
Content marketing
Guest blogging
SEO when done right, helps increase your ranking in the search results.
Content marketing is marketing your services online thru Social Media, blogs, podcasts, presentations etc.
The more content, the more chances that the search engines increase your ranking.
Guest blog on different websites to create traffic back to your website
 
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·Follow us on Twitter: @titanwebagency
·And on Facebook: Titan Web Agency Facebook Page
·Subscribe in iTunes

7 Ways to Make Your Blog a Success

Let’s face it, blogging is an effective way to market yourself and your practice, this includes for dentists, and other doctors and healthcare professionals. In this episode, Tyson talks about the 7 different ways to make sure that your blog becomes successful.
What was discussed?
·Quote for the day is “Connect with life.”
7 ways to make sure your blog succeeds:
o   Have a niche
o   Write for the average visitor
o   Post Consistently
o   Personalize the content
o   Be concise
o   Optimize
o   Promote
·Create a blog talking about something specific that you specialize in.
·Write with value and write something that can be understood by the average visitor to your site.
·Write and post regularly.
·Personalize the content of your website to create engagement from your potential customers.
·Don’t worry about it being long, get to the point, and provide value.
·Optimize your blog posts with proper SEO best practices.
·Share your blog posts to different Social Media platforms.
Connect With Us:
·Follow us on Twitter: @titanwebagency
·And on Facebook: Titan Web Agency Facebook Page
·Subscribe in iTunes

What is a Citation? Where do I get them?

In this episode, Tyson talks about citations, what they are and why are they important for your business.
What was discussed?
·Quote for the day is “Motivation is what gets you started, habit is what keeps you going.”
·Citations are also called business directory listings, business listings, directory listings, etc.
·Make sure that the Name, Address and Phone number of your business is accurate on each citations. This sends good signals to the search engines and helps you rank better.
·Wrong citations or listings can send wrong information so search engines and may lower your rankings.
·Citations are basically a listing of your business on the internet.
o   2 types of Citations
§  Structured
§  Unstructured
·Excellent quality citations sites for Healthcare Professionals includes Healthgrades, Realself ,Vitals and Zocdoc.
·Always go for the higher quality, more valuable ones first, they can ‘move the needle’ more than others.
 
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·Follow us on Twitter: @titanwebagency
·And on Facebook: Titan Web Agency Facebook Page
·Subscribe in iTunes

How can I Improve my Search Rankings?

If you’re like most doctors, you want to make sure your website gets seen so you can get more patients, right? In this episode, Tyson will  discuss different things you can do to help you increase your rankings and improve your overall online presence.
 
What was discussed?
Quote for the day is from Albert Hofmann “Today is the first day of the rest of your life.”
What factors help increase your rankings?
 
Google My Business Listing Optimization
Using Consistent information (NAP)
Leveraging local information
Getting lots of reviews
Completely and accurately fill out and claim your Google My Business page.
Be sure to include a custom background and cover image for your Google My Business page.
Use consistent name/address/phone information for all your listings across the internet. 
Go ahead and include local references in your description. 
Be proactive about  getting reviews from your patients. After all not only can they impact rankings in a positive way if you have more, but they are how you are known online.
 Google My Business, see how to set it up here.
 Google My Business Guidelines link
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·Follow us on Twitter: @titanwebagency
·And on Facebook: Titan Web Agency Facebook Page
·Subscribe in iTunes

An Introduction to Social Media for Doctors

The use of social media is a great way to connect with your existing or future patients. In this episode, Tyson talks about the different types of social media platforms and how can this help benefit your practice.
What was discussed?
·Quote for the day is “Where you are right now doesn’t have to be where you end up. Decide where you end up.
Introduction to 4 Different Social Media Networks for Doctors
Facebook
Twitter
Google Plus (Google Plus is no longer active)
Instagram
What do you need to do?
Set-up a Facebook business page that is separate from your personal page.
Facebook business page gives you insights and analytics about your business that personal pages do not.
Twitter-keep things nice, short and exact to the point.
Using visuals such as picture are a great way to get engagement.
Build your community or followers in Google Plus to increase visibility and potentially increase your search engine rankings.
Instagram is a visual based social media platform, a good way to showcase your work.
Resist the urge to sell, and instead try and provide value.
Engage and interact with your followers.
Connect With Us:
·Follow us on Twitter: @titanwebagency
·And on Facebook: Titan Web Agency Facebook Page
·Subscribe in iTunes
 

4 Local SEO Tips for Doctors to Show Up Higher in the Search Results

If you are a doctor, increasing your search ranking is a vital if you want to grow your practice. Getting to the top of the search results will enable you to get in front of more eyeballs, and get more new patients.
In this episode, Tyson talked about 4 strategies you can use to improve your visibility in the local search results.  
What was discussed?
·Quote for the day is “If you look for an excuse, you will find it.  If you look for a way, you will find it.”
The 4 ways to increase your online visibility:
o   Claim your listings (Google My Business, Bing Places, Yahoo Places, etc)
o   Regularly update your website with new content
o   Ensure your on page SEO is properly set up
o   Be Consistent with your name, address, phone number across the internet
·Claim your Google My Business page and make sure it is set up properly.
·Google sees a website that adds new content as a legit website and  this can increase it's rankings.
·With proper website coding, you can increase how well Google reads your website, and as a result, how high up you are shown in the search results.  
·Use the same information on all your citations and listings online to provide good signals to the search engines
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·Follow us on Twitter: @titanwebagency
·And on Facebook: Titan Web Agency Facebook Page
·Subscribe in iTunes

7 Ways You Can Rank Higher in Search Results by Learning from Your Competitors

A competitor is not only considered competition but can be used as a model for your growth. In this episode, we talked about 7 ways that you can learn from your competitors and increase your visibility online.
What was discussed?
·Quote for the day, “Enjoy the little things.”
·How can you learn from your competition?
o   Check out their website content
o   Look at their keywords that they are ranking for (use a tool like SEMRush)
o   Review the site design
o   Look at the website functionality
o   Check the backlink profile using something like ahrefs
o   Look at their citations and see where they are listed
o   Follow them on social media to see how they engage with their audience.
·The content on a website effects the user’s experience.
·Look at specific features that their website has and if appropriate consider implementing them
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·And on Facebook: Titan Web Agency Facebook Page
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7 Reasons Your Healthcare Practice Should Start Blogging Today

Blogging is a great way to connect with others and market your practice. In this episode of The 10 Minute Dental Marketing podcast, we discuss 7 ways that blogging can help you increase your online presence and get more patients.
What was discussed?
·Quote for the day, “What you do speaks so loudly that I cannot hear what you say.” ~Ralph Waldo Emerson
The 7 ways blogging can help your practice include:
o   Increase your SEO results
o   Provide content for your social media sharing
o   Raise awareness
o   Establish/Build your authority
o   Educate your visitors
o   Connect and engage
o   Network and build relationships
·Blogging has the ability to increase your search engine rankings and SEO results.
·Be personable and use social media to connect with your potential patients.
·Link your guest blog posts (usually in the bio section) so readers of one of your guest blog posts can see other places you contribute online.
·Educate your readers by teaching them techniques and practices about your services.
·Blogging is a great way for a doctor to network with other doctors, and others in the community.
Connect With Us:
·Follow us on Twitter: @titanwebagency
·And on Facebook: Titan Web Agency Facebook Page
·Subscribe in iTunes