The 10 Minute Dental Marketing Podcast

8 Ways You Can Succeed With Email Marketing

Email Marketing is a great way to market your practice for a relatively small cost. In this episode, Tyson talks about the 8 different ways you can succeed with email marketing.
What was discussed?
·Quote for the day is “Do it now. Sometimes, later, becomes never.”
How can a doctor succeed with email marketing?
o   Focus on subject lineso   Create an efficient & effective scheduleo   Tailor your content to your audienceo   State your caseo   Have a clear call to actiono   Provide Valueo   Use social mediao   Ask for feedback·Subject lines are what people look at when opening an email, keep it simple.·Usually 2-3 times per month would be just fine for email frequency·Be sure you are writing for your target audience.·Keep it short and sweet.·Provide a call to action.·Utilize social media as much as possible.·Ask for feedback and improve as appropriate.
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·Follow us on Twitter: @titanwebagency
·And on Facebook: Titan Web Agency Facebook Page
·Subscribe in iTunes

SEO: How Much Does it Cost?

Search Engine Optimization is a great tool to increase your presence online and rise above competition, but how much should it cost? In this episode, Tyson talks about how an SEO company determines the cost and what you can expect to pay.
What was discussed?
·Quote for the day is “Begin new trails instead of following old paths.”·Before an SEO project begins, a good dental SEO company performs a comprehensive audit.·A comprehensive audit will give the SEO company a general idea of what needs to be done to increase visibility and rankings.·An SEO audit can include:o   Google My Business review and analysiso   On page SEOo   Backlinkso   Contento   Citationso   Reviewso   Social Interaction·Typical cost for SEO for a dentist or other healthcare professional is around $1,000-$3,000 a month.·The more work that needs done, the more you can expect it to cost.
Connect With Us:
·Follow us on Twitter: @titanwebagency
·And on Facebook: Titan Web Agency Facebook Page
·Subscribe in iTunes

How You Can Create Raving Fans for Your Practice

One of the most effective forms of marketing is referral marketing. How do you get your patients to give you referrals? By creating raving fans!  In this episode, Tyson talks about the ways to create raving fans.
What was discussed?
·Quote for the day is “Talent is God given, be humble. Fame is man given, be grateful. Conceit is self given, be careful.”
Ways to create raving fans:
o   Create a vision for your business and pursue it.o   Make sure your vision aligns with your expectations and wants.o   Give and then give some more.·Get raving fans thru excellent customer service, by going above and beyond.·Avoid bad raving fans (ones that complain about you) by treating your patients like gold.·Successful businesses create their own vision.·Social media is a great way to determine the likes and wants of your customers.
Connect With Us:
·Follow us on Twitter: @titanwebagency
·And on Facebook: Titan Web Agency Facebook Page
·Subscribe in iTunes

10 Problems Doctors Have With Pay Per Click and How to Fix Them

Being able to properly and effectively attract new patients through pay per click will greatly improve the profitability of your practice. In this episode, Tyson talks about the different problems doctors have with PPC and how to solve them.
What was discussed?
·Quote for the day is “Winners embrace hard work. They love the discipline of it, the trade-off they're making to win. Losers, on the other hand, see it as punishment. And that's the difference.”
10 PPC Problems Doctors Face:
o   Directing traffic  to their homepageo   Focusing on broad matcheso   Using generic headlineso   Relying on suggested keywordso   Not using negative keywordso   Not localizingo   Not setting up ad groupso   Lack of attention to phrasingo   Not tracking your resultso   Cost vs Conversion·Send customers to a specific landing page that talks to them, that is targeted with the information they were searching for.·Make headlines specific but broad enough so people can relate to them.·Create negative keywords to avoid showing up to searches that you don’t want.·Remember to target specific areas based on where your ideal patients are.·Use phrases that will describe your practice.·Track your results for effectiveness and adjust as appropriate.·Maximize the leads by giving visitors what they are searching for and by taking care of them when they contact you. 
Connect With Us:
·Follow us on Twitter: @titanwebagency
·And on Facebook: Titan Web Agency Facebook Page
·Subscribe in iTunes

Build Your Practice by Doing This

Building your presence online is an extremely effective way to get in front of more potential patients and grow your practice. In this episode, Tyson talks about the ways you can build your online presence now.
What was discussed?
·Quote for the day is “There is no substitute for hard work.”
5 Ways to build your online presence now:
o   Know your goalso   Monitor and improveo   Provide valueo   Connecto   Give back·Know your goals and focus yourself on achieving them|·Measure your progress and adjust·Provide valuable, no strings attached information to your patients and potential patients.·Be social and connect with others·Give back.Connect With Us:
·Follow us on Twitter: @titanwebagency
·And on Facebook: Titan Web Agency Facebook Page
·Subscribe in iTunes

10 Problems Dentists Face With Social Media

Social media can be confusing; in this episode, Tyson talks about the 10 problems that a dentist can encounter when using social media.
What was discussed?
·Quote for the day is “A dream does not become a reality thru magic, it takes sweat, determination and hard work.”
The 10 social media problems discussed were:
o   Using too many platforms
o   Using social media as an advertising outlet
o   Using poor content
o   Failure to post regularly
o   Too much or too little personality
o   Using technical lingo
o   Failure to understand the tone and text of the environment
o   Failure to respond to your audience
o   Not tracking and analyzing results
o   Failure to use platforms appropriately
·Focus on one social media site that you are comfortable and be active on it before moving on to another.
·Social media should be used to socialize with your patients not simply to sell to them.
·Post photos, videos, and other visuals that are attractive to your patients.
·Stick to to your posting schedule.
·Don’t client your audience by posting about politics or religion.
·Don’t be technical. Speak in a way that your audience can understand.
·Response and engage with your customers.
Here’s the link to Hootsuite and Buffer.
Here’s the link to Google Analytics. 
Connect With Us:
·Follow us on Twitter: @titanwebagency
·And on Facebook: Titan Web Agency Facebook Page
·Subscribe in iTunes

7 Ways to Stand Out From The Competition

In this episode, Tyson talks about the 7 different ways to differentiate your practice and stand out from your competition  and build a dominating healthcare practice.
What was discussed?
·Quote for the day is “Don’t cry because it is over, smile because it happened.” Dr. Seuss
7 ways to differentiate your practice:
o   Focus on customer serviceo   Be organizedo   Continue your educationo   Upgrade your officeo   Follow up with inactive patientso   Consider internal marketingo   Increase your online presence·Give your customers the best experience they ever thought possible!·Make it convenient for your patients.·Educate yourself with new technologies and information you can offer to your patients to make their lives and experience better.·Improve your office experience and make it customer friendly.·Use internal marketing such as incentives and promo offers.·Build an awesome website to make your online presence stand out.·Guest blog, and blog on your own site and use local listings which can help you increase your presence.
 
Connect With Us:
·Follow us on Twitter: @titanwebagency
·And on Facebook: Titan Web Agency Facebook Page
·Subscribe in iTunes

5 Qualities of a High Converting Dental Website

Your website is a 24/7 marketing tool and should be the foundation of your online marketing strategy.  A high converting website means more patients and more revenue for you. In this episode, Tyson talks about the 5 qualities of a high converting website and how this will help you and your practice.
What was discussed?
·Quote for the day is “Your beliefs does not make you a better person, your behavior does.”
5 elements of a high converting website.
o   Clean layouto   Loads fasto   Easily findable contact informationo   Working linkso   Aesthetically pleasing·A simple and clean website is much more efficient than one ‘jammed packed’ with info.·The speed of the website is important for customer satisfaction and online search rankings.·Make your contact information easily findable at your website. (upper right hand corner, footer, contact page etc)·Check your links on the site on a regular basis to make sure that they are working and none are broken.·An aesthetically pleasing website helps in making a good first impression of your brand/practice and allows you to show website visitors you take online marketing seriously.

How Can You Find A Reputable Dental SEO and Online Marketing Company?

Hiring an online marketing company for healthcare professionals can be pivotal in determining the success of your online marketing efforts. In this episode, Tyson talks about the different things to look for in hiring a marketing company for your medical practice.
What was discussed?
·Quote for the day is “Don’t let what you can’t do interfere with what you can do.”
5 things to think about when hiring an Online marketing company:
o   Sounds too good to be true
o   What is their game plan?
o   What are their social networks like?
o   Check their reviews online
o   Are their rates in line with industry averages?
·Rankings guarantees should be red flags.
·Find out what is their plan for your business.
·Check their social media accounts and see if they are active and using social media to promote their services and provide value to the visitors of their pages.
·Investigate and check their reviews to see if they are legitimate, and see what specifically the reviews say
·Check their rates and see how they compare to the other companies.
Learn more about how much SEO for a dentist should cost at : blog.titanwebagency.com/how-much-does-dental-seo-cost
 

Getting Started With A Blog for Your Healthcare Practice

Blogging can greatly help you improve your practice. With proper help and guidance, you can surely blog your way to the top. Listen to this episode and let Tyson help you with his healthcare blogging tips.
What was discussed?
·Quote for the day is “We either make ourselves miserable or make ourselves strong, the amount of work required is the same.”
Ways you can create an engaging blog:
o   Get some ideas from other blogs.
o   Focus on specific, pre-determind keywords.
o   Spell check and grammar check
o   Format it properly.
o   Put links.
o   Have a call to action.
·According to Hubspot, blogs that update every month gets more leads than those who do not.
·Get ideas on Industry specific blogs for ideas
·Choose a focused keyword for each blog post.
·Doctors are held to a high standard, spelling and grammar checks are a necessity.
·Link to other pages on your site to improve the ‘flow of link juice’.
·Create a call to action to provide options to your customers to connect with you and receive more information in the future.