November 11, 2016

#113: Developing & Improving Your Marketing, Part II

Developing & Improving Your Marketing, Part II

What was discussed?

Quote of the day: “There is always room at the top.” – Daniel Webster

Mobile Compatibility

At one point, people would have a dedicated mobile website that looked quite a bit different than the regular website. Today, we’re seeing more of a shift what Google recommends which is a responsive site. A responsive site takes the site that you have and formats it so that it’s viewable better on a mobile device. Typically this makes the site longer since users will be scrolling a lot more as opposed to pinching and zooming. If someone comes to your site through Google search and realize that your site isn’t optimized, research has shown that they are 5 times as likely to just leave and abandon your site. They’d rather go to another site that’s optimized then spend time on your site trying to navigate it.

Fast Loading Site

People don’t like waiting and get impatient, especially when dealing with a site that takes too long to load. When they search for something online, they’ll generally get an answer within a few seconds. When we are used to getting information within seconds, it can cause us to just expect that everything else matches that speed. It’s been reported that up to 82% of visitors will leave the site if they have to wait more than 2 seconds for the page to load, so it’s extremely important that your site is up to speed! If you need some help with this, Google has a tool called Google Page Speed that runs your site and looks for errors that are preventing it from running quickly. Make sure your site is up to snuff and that you’re giving a great experience to folks that are visiting your site.

Update Your Links

When someone visits your site and clicks on a specific link, they’re looking for information. They see a link on your site that’s meaningful to them, that will answer a question that they have, and so they click on it. When they click on that link and it leads to a 404 page, or leads to the wrong page, or is just a broken link – they begin to lose trust with you. Broken links tell them that there’s a lack of attention to detail. Having broken links doesn’t reflect very good on you and tells the visitor that you don’t pay attention to your site or how users will experience your site. You can use Google Search Console to find the broken links on your site. Google will find all the broken links on your site and tell you which ones you need to fix.

Creating Relevant Content

Internet marketing isn’t just SEO, it’s about providing value to your audience and providing helpful information for your visitors. You can create a ton of different types of content like podcasts, blogs, images, infographics, and more. When you create relevant content, you’re providing useful and engaging information to your visitors that they’ll appreciate. Make sure you’re thinking of all of the different types of content you can provide, you don’t just have to blog. Try to get creative, do some research, and try out different types of content to see which ones resonate best with your visitors.

If you need assistance with improving the user experience of your site, be sure to contact us today so we can see if we're a good fit for each other.

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