Your Questions Answered Concerning Review Sites
What was discussed?
Quote of the day: “I’d rather attempt to do something and fail, than to attempt nothing and succeed.” - Robert H. Schuller
If you haven’t listened to Episode 22 on How You Can Get Good Reviews and Use Them to Get More Patients, be sure to check that out here before continuing.
Around 70-80% of people will trust a review they read online as much as they would the recommendation of a friend. They’re extremely important! Much like product reviews play a huge role on sites like Amazon, patient reviews are becoming equally as important.
Here are some commonly asked questions about reviews:
1. What sites do I need to get reviews on?
Google - Google is where more people search than anybody else and the first place most people will find your site. It’s highly recommended that you focus here first.
Yelp – It’s extremely hard to get reviews to stick on Yelp due to the strict nature of Yelp’s reviewing rules, but it’s still an important place to get reviews. One of the best ways to do that is if you can get one of the Yelp window stickers that says “People love us on Yelp!” – after this, you can better get in contact with folks who visited and can review on Yelp.
Facebook – Becoming more of a review site than ever before, really easy for visitors to review on.
RealSelf – A lot of doctors have seen this site, useful to get reviews on.
Vitals – Not seen that often, but still important.
RateMD – seen occasionally, but are definitely on the rise.
Healthgrades – Seen all the time these days!
To increase your number of reviews, you need to have a review funnel. If you don’t have a review funnel, head to titanwebagency.com/review and pick up our free report that outlines exactly how to set one up, how to set up a review program, and one mistake that you can’t afford to make when dealing with reviews.
2. How should I respond?
Respond to as many reviews as you can! If you’re not mentioning the patient or service specifically, you should be safe from HIPAA violations. Saying things like “Thank you so much for your feedback!” or another nice note are great. You can be more personal, but be sure that you are within HIPAA guidelines.
3. Should you respond to negative reviews?
Absolutely! Apologize to the patient that they had a bad experience. Be sure that you drive home the point that you’d like to resolve the issue, you’re owning the issue, you’re not taking it personally, and you’re taking care of the patient even after they’ve left the office.
4. How can I get more reviews?
Definitely be sure to check out the free report we put together on this subject. Make sure you have somewhere centralized that patients are being sent to. You’ll want to ensure that your front office staff is reminding them to leave reviews, that you’re sending review reminders in SMS and email forms, and that you have a message at the front desk that reminds patients to leave reviews. When they leave, it should be mentioned again as well.
If you’re still stuck, be sure to ask for help! We can help to get a review funnel set up and in place for you.
If you need assistance with increasing the amount of reviews you’re getting, be sure to contact us today so we can see if we're a good fit for each other.
Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast!
Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off. You can pick it up at: http://titanwebagency.com/report
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