Friday Nov 13, 2015

How to Make Your Google Ads Landing Pages More Effective

Quote of the Day: “The only person you are destined to be is the person you decide to be.” – Ralph Waldo Emerson

11 Tips on How to Make Your Google Adwords Landing Page More Effective:

1. Define your goal: When someone clicks on your ad and is sent to your landing page -- what do you want them to do? Make sure there is a specific goal in mind for that page.

2. Know Your Audience: Your message will (and should) change depending on the audience you are trying to reach.

3. Give Them What They Want: Provide value & good information that is easily accessible.

4. Be Specific: Let those who visit your page know why they should choose your practice over someone else’s by mentioning specific benefits of working with you (accreditation's, techniques, etc.)

5. Tell Them What To Do: If you’d like forms filled out, tell them to fill out a form. If you’re looking for contact by phone, provide the number and tell them to call. Let your visitors know the best ways to contact you!

6. Consider Using Video: Using video can improve conversions. Sometimes videos can transform text into a story and can provide a better overall experience to your visitor.

7. Build Trust & Authority: Include some symbols (accreditation's, reviews, etc.) of trust that can distinguish your practice from others.

8. Make It Scannable: Make sure that your landing page is easy to read and makes finding pertinent information a painless process.

9. Lose Anything Unnecessary: If it isn’t necessary, don’t include it. Don’t make their first experience a giant wall of text filled with unnecessary information.

10. Follow-Up with a Thank You Page: If you have a form for them to fill out, make sure to include a Thank You Page after they submit that lets them know what the next steps are.

11. Test & Re-Test: Whenever you’re changing an aspect of your site, test out how well it is received by paying attention to the stats & numbers.